GROUP
CONCEPT OF COMPETITIVE ANALYSIS AND
CORPORATE STRATEGY
TEAM MEMBERS
BCG Idea
Firms with diversified portfolio can
channelize their resources to most
efficient and productive units.
Each product and division can be
assigned a role.
Individual roles can be integrated into
portfolio strategy.
MARKETS
STRATEGIES
PROD
UCT ?
MARK
ET ?
GROW SUCCESS
TH SEQUENCE
RATE
$ DISASTER X
SEQUENCE
$ X
RELATIVE MARKET SHARE
COMPETITIVE ANALYSIS
1.Internal balance
Check whether products are appropriately
distributed among four quadrants
2.Trend
Develop an early period portfolio (3-6 years),
compare it with the current portfolio and
analyze general directions and movements
of products (trends)
3.Competitive evaluation
Portfolio of major competitors must be
developed and compared with internal
portfolio for competitive advantage
Cont’d COMPETITIVE ANALYSIS
4.Industry position
Appropriate strategy should be obtained
by plotting market growth against the
company’s own product’s growth
6.Financial balance
Quantitative strategy decisions are revised
and formed up on the basis of detailed
cash flow calculations
TAKEAWAYS