The Entrepreneur’s Matrix

A step forward towards your dream

BY ABHAY KUMAR
 Objective

To create a system which helps entrepreneurs to

measure clarity of business ideas and its execution
plan.
 Its scope
1) Any idea which have potential to generate business

3) Any business idea which needs focused approach towards

its objective

5) Any business plan which is focused towards B2C-Business

to Consumer Market (thought you can use this for B2B-
Business to Business by using Product/Market/Customer
attributes with is important in Business to Business market)
 Limitation
1) Any idea which is not related to business.

3) It do not predict success of your business

5) During validation checks, clarity of idea depend up on

valuator's capability to understand different aspect of business
 Contents
• Business Components

• Entrepreneurship Matrix

• Entrepreneurship Matrix Barometer

• Entrepreneurship Matrix Validation Levels

• Clarity Barometer

• Make Your Own Matrix

 Business Components

Based one seven basic components of business

Business Components

Entrepreneur

Business Idea

Resources

Product

Market

Customer
Financial projections
 Entrepreneur’s Matrix
Based on the different attributes which are
integral part of the business components
 MAJOR OPERATIONAL EXPENSES

SKILL AND KNOWLEDGE LEVEL

PENETRATION

COMPETITIVE ADVANTAGE

B
C KNOWLEDGE F
R I
A O U
E N
V S V T
A T N C
A U INOVATION I U
K T M I E O
I M S R
R A PR B
M C F T M
L E O VISION EE I E
E E T R
E M
RS
O W E
I R B
V N E M N
E B I Entrepreneur
)FINANCE )FINANCE
S
O
U
C O
I I
D R T O D
B U R R
L F M R
L N
V S I E
NC I
O RISK S K A
I R N AE I V
A N
U T
L I N
T I T I
P L G
N N G
Y E PRACTICALITY Y S
O
D G E
N T
I Business Idea
D M
N
L FINANCE E
T
Y Resources N

QUALITY T

Product
COMPETITION
Market
AGE GROUP
Customer
BREAK-EVEN POINT
Financial projections
What do the attributes mean?
 Entrepreneur
• Vision-Ability to dream and have strategy in place to
complete it.
• Risk –Risk Taking Capacity
• Commitment
• Personal Resources/Relations-Money,
Intelligence,Networking
 Business Idea
1) Innovation-Any thing new about your business
2) Practicality-How practical is your idea
3) Focus-Are your business idea is focused towards a
particular line/domain of business
4) Time bound-Do you have specific time lines for
your business idea.
 Resources
1) Finance-How you going get your financial investment?
2) Knowledge-What kind of technical and functional
knowledge/resources you require in your business?
3) Material-What kind of materials you required e.g. land
computers?
4) Networking-Do you have people to support your business
and to help it to grow?
 Product

1) Consumer friendly-Easy to use ,less complex with

regards to other products available in market
2) Branding-What image you want to create in consumers
mind
3) Quality-How dependable is your product wrt to other
product
4) Competitive Advantage-Why should customer buy /use
your product?
 Market
1) Competition –Kind of competition you are going to
face in the market
2) Visibility-How will you make your product visible
in market
3) Penetration-How are you going to build your
consumer base and be able to attract competitor’s
consumers?
4) Availability-How easily can customer reach to your
product?
 Customer
1) Skill and knowledge level - kind of knowledge or skill
required to operate/use your product
2) Trends-knowledge of consumer trends regarding your
product category.
3) Age group-Which age group you are targeting and why ?
4) Income range-Which strata of society your are aiming and
why?
 Financial projections
1) Revenue sources –Revenue Sources like Product selling,
service selling etc
2) Major operational expenses –Salaries of employees
,office rent ,software maintenance fee
3) Break-even point-Strategy and Time line in terms of
profit earning
4) Future investment –Investment for diversification ,
investment backward or forward integration of
business for growth business
Entrepreneur Matrix Barometer

Status Your Score

< 84
Ready to start

Between 84 and
56
More preparation
required

>56
Not ready
Go to your dash
board again
 Entrepreneur Matrix Validation
Levels
Validation/check levels will help entrepreneurs

•To understand different ideas and opinions of there stakeholder

and investors about there business idea/plan

• To help them to comprehend and align there ideas/plan more

accurately and clearly w.r.t to stakeholders and investors inputs
 Clarity Barometer
Clarity barometer is combination of decisions making tool
like SWOT analysis,Six thinking hat and negative analysis to
help entrepreneurs to understand and clarify given attribute
How it works:
•Clarity matrix provides our clarity level/status based on
your input which provides data to barometers inbuilt formula
•Out put is in % and that shows our clarity status
Read it properly before filling and go according to instructions Clarity barometer
Level 1

3) Self validation check

-Use Enterprise Matrix Barometer to check your clarity
of business idea and plan
Level 2
Stakeholders validation check
-You can provide this matrix to your stake holders to validate your business
idea/plan

Status Attribute Score

<= 3
go with you plan regarding
that attribute

Between 1 to 2 Improve your

planning

0
Plan your move again

Stakeholder are core group of people who are involved in starting the business
Level 3
Investor validation check
-You can provide this matrix to your investors to validate your business idea/plan

(If Investors gives less then 3 in any of

the attribute ,Please clarify with
stakeholders/Investor why they think so
and while making plan keep it in mind)

Any individual or institution who is only related with your business through money matters
 Make your own Matrix
Any system or matrix which can not accommodate changes
according to the need of time ,gets obsolete easily

1)You can create your own matrix by using ideas of this

matrix as a base of your own matrix
2) You can add your components, their attributes according to
your understanding of business
3) You can move matrix attributes to different component to
accommodate your needs.
 Thanks to e matrix ……
My Journey form E matrix in 2005 to Reliquus Ventures 2008

Company Name: Reliquus Ventures :

Established : Mar-2006
Offices : Currently in Pune
Core Focus : Person Process Outsourcing (PPO) and Recruitment
Process
Outsourcing (RPO) Industry.
IT
Infrastructure
 Continued…
Services Units Brands

Relocation Pune Life

Real Estate Home Solutions

Travel In association with

Ooshma Travel Solution Pvt Limited

Concierge

Recruitment TekJobz
Continued…
Some of our Clients
Thanks for using the matrix
Suggestion and new ideas are always welcome

Mail ID-abhaykumar@relocare.in