Increasing sales

effectiveness by various
consumer behavior models
By shashikant
Zarekar

Table of Contents
TATA Housing - Serein Product Configurations
Competitive analysis of TATA housing serein
SWOT Analysis, STP, Porter 5 forces, Leader Vs follower strategy
Market Demographic, Sales and Distribution channel
Consumer behavior: POP, POD, USP, SCA, JND, Motivation
Branding Management: Essence, benefits, Attributes
Pricing Change model, cognitive dissonance
Consumer Attitude, Learning, selling and buying styles
Consumer decision making Process ( Hoverth sheth model)

Iconic List Sample

Iconic List Sample

Market Assessment

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Regulatory Support
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Program Management

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Worldwide Business

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Business To Go

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Creative Solutions
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SWOT Analysis

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Strengths

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Opportunities
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S W
O T
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2015 Planner PowerPoint Template. All Rights Reserved.

Weaknesses
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Threats
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Integrated Blocks Infographic

Worldwide Business

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Market Assessment

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Business To Go

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Regulatory Support

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Creative Solutions

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Program Management

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Set Goal Infographic

Set Goal Infographic

Get Your Target

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Get Your Target

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Get Your Target

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Get Your Target

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Time Management Infographic

Time Management Infographic

Brainstorm & Ideas

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Construction & Design

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Marketing Campaign
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Go Cloud
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Review The Results

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Launch Your Project

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Arrow Infographic
Arrow Infographic

Step One
Keyword HereKeyword Here

Step Two

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Keyword HereKeyword Here

Step Three

Step Four
8

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Data Storage Infographic

Data Storage Infographic

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System Detailed

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REDUNDANCE

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HEALING

POWER

SYSTEM POWER

BACKUP
DATABASE

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