ASIBAS

CONSULTANCY SERVICES
CASES/PROJECTS
Prepared By:
Apurva Jha
Sujit Kumar Bhowmick
Ebin George

INFOSYS

ASIBAS

Infosys is a global leader in consulting, technology, and

outsourcing and next-generation services.
We enable clients in more than 50 countries to outperform the
competition and stay ahead of the innovation curve.
With US$9.21 bn in LTM Q3 FY16 revenues and 193,000+
employees, we are helping enterprises renew themselves while
also creating new avenues to generate value.
We provide enterprises with strategic insights on what lies
ahead.
We help enterprises transform and thrive in a changing world
through strategic consulting, operational leadership, and the
co-creation of breakthrough solutions, including those in
mobility, sustainability, big data, and cloud computing.

Client Profile-ICICI

ASIBAS

ICICI Bank is India's largest private sector

bank with total assets of Rs. 6,461.29
billion (US$ 103 billion) at March 31, 2015
and profit after tax Rs. 111.75 billion (US$
1,788 million) for the year ended March
31, 2015. ICICI Bank currently has a
network of 4,183 Branches and 13,557
ATM's across India.

Business Challenge

ASIBAS

Competitive scenario
Overcrowded marketplace, a fragmented market
Very competitive market with some players having an early start vis--vis
mindshare and market penetration
Consolidation in the industry has begun Oracle & i-Flex, a case in point
There is space for large players - Its a growing market Core banking
replacement alone is going to be $ 34 bn market by 2010
Indian vendors with size and scale continue to have an edge - Like in services,
challengers of yesterday are emerging leaders of today

ASIBAS

Customer expectations (specially Tier 1 & Tier 2 banks in mature markets)

Traditionally used to a build approach
Spaghetti of systems can the onion be unraveled
Perceived high risk of replacement
Preference for a SI-led approach
Heavily influenced by consultants and analysts

India factor
Primarily established as a services hub
Indian products not established in the global arena

ASIBAS

Finacle @ICICI

Market Dynamics In The Early 90s

Custome
rs
Segment
s

Competiti
on

Constrai
nts

Growing Middle Class

&
Emerging Corporates

Rural and urban

consumers
&
SMEs

High net worth individuals

&
Large and established
corporate houses

Public sector banks

Foreign banks

Largely manual processes

Little use of technology
Low customer service focus

Opportunity spotted by
ICICI

ASIBAS

Handful of banks
Low penetration
Customer-centric focus for
high-end customers only

Quality customer service through

cost effective operations

Technology The Means To This End

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Deployment of Finacle core banking (including retail & corporate banking &
branch solution), consumer e-banking, corporate e-banking, mobile and CRM
solution

Integration of Finacle with multiple applications to provide seamless straightthrough-processing of transactions

Creation of a central/ regional processing unit to handle growth in back office

business

Use of the branch network as aggressive customer acquisition units

Use of powerful CRM features to improve customer centricity and focus on

cross selling

Our objective of creating a universal bank providing end-to-end financial services clearly
required solutions which were based on new generation technology, offered end-to-end
functionality and were highly flexible and scalable. Finacle offered all this and much more.
- Ms. Chanda Kochhar, Executive Director, ICICI Bank

The Results

ASIBAS

Efficiency improvement
Clear choice on avoiding legacy traps no mainframes
Lower TCO 15-20% of mainframe based systems
Back-office operational efficiency
Customer-centric banking centralized operations, account opening and
cheque processing
Leveraging capabilities of multi-channel delivery
First to launch Internet banking in India
Cost-efficient operations by shifting routine transaction from branches to
other channels

Finacle has enabled ICICI Bank Ltd. to achieve competitive advantage by enabling
rapid roll out of new products, faster customer service and reduced time to market...
- Mr. P.K. Vohra, General Manager and Head Retail Technology Group, ICICI Bank

CASE STUDY
Independent Validation Services

ASIBAS

Introduction to IVS

Independent Validation Solutions (IVS) provides third party validation solutions to

clients
IVS acts as a partner and trusted advisor for our clients global Quality Assurance
needs
Infosys provides a career path in testing and attracts the best validation expertise in
India and abroad
The resource pool includes validation experts, business domain specialists and
technology specialists to cater to the wide array of testing skill requirements
The validation expertise spans across numerous engagements in areas such as

ASIBAS

Business Process Validation of software solutions

Test Process & Strategy Consultancy
Enterprise Performance Testing solutions
Setting up Testing Centers of Excellence for clients
Test Automation solutions

Our clientele includes several global majors from industries such as Banking &
Financial Services, Insurance & Healthcare, Manufacturing, Retail and Telecom

August 12, 2005

Case Study : End-to-End System Integration Testing

ASIBAS
Client Context
Client is a Fortune 500 foodservice marketing and distribution organization in North America
Client has undertaken a strategic BPR initiative to enable a more efficient flow of products from supplier
source to end customers and to reduce transaction costs

The total spend on this initiative was estimated to be $400 m and the IT cost
alone was expected to be over $100 m
Issues
Clients first foray into re-engineering & large integration, so there was no prior focus on integration test
The client did not have the bandwidth nor the specific skills required for complex testing at this scale
The technical architecture was too complex, and involved 100+ integration points across several applications
spanning very diverse platforms and from multiple vendors
Stringent and inflexible timelines were driven by clients commitment to market and other stakeholders
The objectives of Integration testing was:
To certify the readiness of the integrated system to the business users from an IT standpoint, and
alignment to business requirements
To provide confidence on the business and application design prior to commencement of user acceptance
testing

Case Study : Infosys solution

ASIBAS

Engagement Approach
Infosys proposed a multi-layered strategy for integration testing
Formal workshops with Business and Application Development teams were conducted to review the test scenarios
and get a buy-in from stakeholders
Testing cycles and coverage were optimized

Value addition to the client

Early defect detection aiding the business design track
Test strategy driven development sequence aiding early testability
Quality gates for clear release management
Shortening the User Acceptance Test cycle by engaging the development teams in Integration testing

Business benefits delivered

Saving direct costs by over $350,000 and elapse time by 8 weeks through strategic planning
Reduction in User Acceptance Test timeline by 2 weeks through higher effectiveness of earlier testing phases
Lowering Total Cost of Ownership (TCO) for the client
Through savings on training, support and maintenance costs
Through a repeatable strategy and reusable artifacts for future implementations of the solution
Delivering higher confidence on the solution to the business by engaging them constantly through earlier test
phases

TCS

ASIBAS

Tata Consultancy Services (TCS) is a global leader in IT services, digital

and business solutions that partners with its clients to simplify, strengthen
and transform their businesses. We ensure the highest levels of certainty
and satisfaction through a deep-set commitment to our clients,
comprehensive industry expertise and a global network of innovation and
delivery centers.

TCS has been recognized by Brand Finance as one of the Big 4 Global IT
Services Brands. Our continued industry-leading growth is a testament to
the certainty our clients experience every day

CLIENT: HDFC LIFE

ASIBAS

HDFC Life is one of the leading life

insurance companies in India offering a
range of individual and group insurance
solutions that meet various customer
needs such as Protection, Pension,
Savings & Investment and Health, along
with Childrens & Womens Plan.

Business Scenario
.

ASIBAS

With digital emerging as one of its key

channels for business growth, HDFC Life
realized the need to have a website that
delivered an enriching experience to
visitors

TCS Solution

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TCS leveraged the responsive web design

(RWD) approach that facilitates an optimal
viewing experience for website visitors. It
also used TeamSite 7.3.2 to help the
companys enterprise users publish content
with ease, and create web pages through
Site Publisher components.

Key Benefits

ASIBAS

By partnering with TCS, HDFC Life ensured

a successful roll-out of its new website, and
delivered enhanced user experience across
different devices, browsers, and operating
systems. This has enabled them to
strengthen its digital marketing initiatives,
thereby supporting the company in the
reinforcement of its core value of customer
centricity

ASIBAS

THANK YOU