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Porter's five forces analysis is a framework for industry analysis and business strategy development formed by Michael E. Porter of Harvard Business School in 1979. It is a business unit strategy tool that is used to make an analysis of the attractiveness (value.) of an industry structure. Buyers Bargaining Power Determines how much pressure a customer can place on a business. They exert power in the industry by : Bargaining down prices Forcing higher quality. Competitive Rivalry Occurs when a firm
Porter's five forces analysis is a framework for industry analysis and business strategy development formed by Michael E. Porter of Harvard Business School in 1979. It is a business unit str…