Case based presentation

on
The Winslow Clock
Company
Presented by:
Ritika Jindal
Daljeet kaur Johal
Nirlep Kaur
Raman
Khushboo
 Overview of the case
 The case is about the “ WINSLOW
CLOCK COMPANY.”
 An idea to make a “THROWABLE”
alarm clock.
 The idea is given by Dr. Michael
Winslow, a psychiatrist by profession.
 To make his idea successful Dr.
Winslow has worked upon it and has
made a business plan.
 Industry Information
 Clock market in the U.S has been growing
at a rate between 8 & 10%.
 Wireless clocks has lead -25% annual
growth
 Alarm clocks has led-29% annual growth
 These clocks are sold through -
 a variety of retail outlets
 catalog sales
 Product Description
 Quartz alarm clock consists of two
basic parts-
1. Lightweight black foam ball-4
inches in diameter which
contains……
-“brains” of the clock - microchip
-Circuit board
-Impact switch
 Continue…………………..
-small batteries
-audio device for the alarm
2.Quartz movement- handsomely
styled cube of molded plastic.
………….timing device has been built
into the circuitry that automatically
shuts off the alarm after one minute
if the ball is not thrown.
 Operational Management
 Dr. Winslow will oversee all operations, his
regular staff supervise the critical functions
of marketing , production management and
business development.
 Other critical areas that are handled by
consultants called Bill Barlow & product
design- John Edwards.
 Marketing Plan & Strategy

 During 1st year the focus is on placing

the clock in up sale department stores,
clock specialty stores & catalogs that
reach upper –middle income and upper
income executives & families.
 Advertising & Publicity
 Publicity campaign
 Print ad campaign
 Cooperative advertising plan to help
participating dealers in the first major season
 Trade shows
 Promotional activities
 90 sec video spot for the second season
 Financial Projections
 Sales & profits generated by the
product is expected to reach by 8.5
million within 3 years.
 Components and subassemblies would
be purchased rather than
manufactured by the company & then
assembled and shipped by an outside
contractor.
 Continue………….
 Capital investment- $50000( minimum)
 Start-up expenses, prototypes &
preproduction operating expenses for 1st
2 months of 2004 -$50000
 Credit-$814000 (march to sept 2004)
 Additional operating expenses-
$176000(march – October)
 Equity capital-$650000
 Continue………………
 Combined cash injection of $1.2
million
 Return on investment

………..19% in 1st year

………..33% in 2nd year
…………37% in 3rd year
CONCLUSION