LOVEMARKS PRESENTATION

ROYAL ENFIELD &

JOHNSON &JOHNSON

By :
Ankit kumar Singh
Shivani Srivastava
Swastika kundu
Swapnil Tiwari
Ashish otwal
Byasadev
Mubarak ali
Gowtham sai
Naman Srivastava
Rohit sharma

ROYAL ENFIELD

Royal Enfield was the name under which the Enfield Cycle Company (founded 1893)
In 1955, Enfield Cycle Company partnered with Madras Motors in India in forming Enfield of
India, based in Chennai, and started assembling the 350 cc Royal Enfield Bullet motorcycle in
Madras.
The original Red ditch, Worcestershire based company dissolved in 1971, but Enfield of India
continued, and bought the rights to use the Royal Enfield name.

 Royal Enfield India manufactures and sells in India, and also exports to Europe as well as America,
South Africa and Australia.
Recently Royal Enfield has undergone a major retooling particularly in the engine department
going from carbureted cast-iron engines to twin spark unit construction engines on all its models,
with EFI available on their flagship 500 cc model
**The 700cc Royal Enfield Constellation Twin has been described as the first Superbike.

 Mystery
RE adds value to a product through its sense of excitement and the promise of an experience.
Royal Enfield Himalayan Odyssey every year.
Intimacy
Brand associated with Power and Royalty.
Brand associated with the pleasure of biking"
Sensuality
The bullet is a sign of Masculinity Enfield riders do not refer to their bikes as Bullets
they refer to them as Bulls.
The bullet is a sign of a MAN

Mystery
GREAT STORY
The feel of raw power
combined with the intense
torque and packed with a
thumping punch. The rich
heritage and passion that is
associated with the brand has
made my bike more than a
commuting utility in my life.
Yes, Royal Enfield has become
a Lovemark in my life!
Intra,India

mystery
sensuality

Innovation
Quality
Service
Identity
Value

Reliability
Commitment
Ease
Openness
Security

Leadership
Responsibility

Efficiency

reputation

Commitment
Empathy
Passion

trust

Touch
Taste
Smell
Sound
Vision

intimacy

performance

Great Stories
Past, Present & Future
Taps Into Dreams
Myths And Icons
Inspiration

hot
warm
cold

hot
warm
cold

THE LOVEMARKER

Baby young care

Johnson & Johnson is an American multinational medical devices,

pharmaceutical & consumer packaged goods manufacturer founded in
1886.
Its world sixth-largest consumer health company.
It is also the worlds fifth largest pharmaceuticals company
J&J having more than 265 operating companies in more than 60 countries
employing approximately 126,500 people. Our world wide headquarters is in
New Brunswick, New jersey, USA
J&J has many well-known consumer products including Johnsons Baby
Powder, Band-Aid , Tylenol, Motrin & Neutrogena skin care product.
Three main business segments of J&J are
Consumer health & Beauty products
Medical devices & diagnostics
Pharmaceuticals

Mystery
J&J Adds value to a product through its sense of safety and
care and they promise better experience
Intimacy
J&J is associated with safety and caring
J&J is related with the personal hygiene especially focused
on child care
Sensuality
J&J is Considered as motherly figure
J&J is the symbol of motherhood

MYSTERY
GREAT STORY
I remember when I was a kid my
mamma used to splash Johnson &
Johnson powder on me after bath.
She told me I would feel fresh.
Now I am mature enough It
reminds me a warm hug from my
mother & I feel so pure &
untouched.
lisa

INSPIRATION
No more Tears is one of the

tagline for J&J baby products. J&J

made my babys life safe & secure
.They always push a better
product& a better experience.
Thats why I love J&J as it make
my& my babys life comfortable.

PAST PRESENT & FUTURE

Johnson & Johnson is a love
mark that has been in use in my
household since the day I was
born. Whether its baby powder
or shampoo, it has always been
the brand of choice and respect,
and one that delivered. It is a
love mark that has transcended
every-day products, and created
an emotional connection. I will
be using Johnson & Johnson
products with my children.
Nigel C, Australia

SENSUALITY
SMELL & TOUCH
I love Johnson & Johnson. They have so
many good products. I know that its for
babies, but I actually useJohnson &
Johnsonbody lotion myself because it
smells so good! Perfect!

Fransisca
I have so surpassed the age of using Johnson
baby soap, but every time I use this product I
feel so pure and untouched. The mildness in the
fragrance and the softness of the soap by itself
is so beautiful that I cant explain it in words.
My skin thanks to Johnsons is still the best.
Pragati

INTIMACY
COMMITMENT
J&J is by far my lovemark.
I have never been disappointed with their
product from baby oil to adult powder .By
this J&J playing a great role fulfilling their
commitment of keeping SAFETY &
SECURE. Reformulating their product for
earning more trust & provide the
customer the Complete peace of mind
whenever they bring them into home.

EMPATHY
(INTO ME U SEE YOURSELF)
You know that feeling when
everything is right with the world?
Thats what Johnsons makes me
feel like. It reminds me that theres
still people who deeply care for
others. It reminds me of a warm hug
from my mom, a babys laughter,
bedtime stories. It just makes me
smile.
Nisha,India

mystery
sensuality

Touch
Smell
Sound
Vision

hot
Value

Reliability
Commitment

Openness
Security

Leadership
Responsibility
Efficiency

reputation

Commitment
Empathy
Passion

Innovation
innovation
Quality
quality
service
Service

identity
Identity
value

trust

intimacy

performance

Great Stories
Past, Present & Future
Taps Into Dreams
Myths And Icons
Inspiration

warm
cold

hot
warm
cold

THE LOVEMARKER