Study in Poor
Leadership
Group 2:
Dicky
Ganendra
Allysha
Larasati
Raga
Tristan
ORGANIZATION PROFILE
CORE ISSUES IN COMPANY
THEORY REFERENCES- LEADERSHIP
THEORY
ANALYSIS- COMPARISON BETWEEN
THEORY AND REAL WORLD (MARISSA
MAYER)
CONCLUSIONS
COMPANY PROFILE
Yahoo Inc. is an American multinational technology company
headquartered in Sunnyvale, California.
It is globally known for its Web portal, search engine Yahoo!
Search, and related services, including Yahoo! Directory,
Yahoo! Mail, Yahoo!
CEO: Marissa Mayer
Founded: March 2, 1995,
Santa Clara, California, United States
Headquarters: Sunnyvale, California, United States
Revenue: 4.96billion USD (2015)
Founders: Jerry Yang, David Filo
Subsidiaries: Yahoo! Japan, Flurry, BrightRoll, More
Introduction
Marissa Mayer is the CEO of Yahoo, inc. She led the
development of Google's most successful products for more
than 10 years and was appointed CEO of Yahoo in 2012, at
the age of 37.
Mayer was hired, in part, to sort out Yahoos identity crisis
Immediately from her start as CEO she was struggling with
leadership issues.