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MALAYSIAN GRADUATE SCHOOL OF

ENTERPERENEURSHIP & BUSINESS


DEVELOPING MARKETING STRATEGIES AND
PLANS
Case study on

INTEL
submitted to :

Dr. Bidin Chee


Bin
Kifli
Presented
by:
AZHAR NAIMA MUTLAK
SHIVAN SALEEM KHALID
WIJDAN IBRAHIM ABDULHAMEED
AWS SALAH ABDULLAH

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introduction:
Marketing defines:
As per Hansen ,Marketing is the process of discovering and
translating consumer needs and wants into product and service
specifications, creating demand for these products and services
and then in turn expanding this demand.
Marketing

endeavors

to

convert

customer

needs

into

production, it is considered as customer satisfying process.


Intel also sucked with 486 chips, Intel created

branding

marketing campaign and made history by Put emphasis is on


identification of a market opportunity.

Q1: Discuss how Intel changed ingredient-marketing history. What did it do so well
in those initial marketing campaigns?
Brand name is that part of the brand that can be vocalized. At the same
time a trade name cant be numbers but organization name also be a trade
mark, Intel, never protected their product from their competitors by product
name is known as 486.
Intel made ingredient branding marketing campaign, they had opt business
named called Pentium and launched the Intel inside campaign to build
awareness of its whole family of microprocessors.
Initial marketing Campaigns:
In order to execute the new brand strategy, it was essential that the computer
manufacturers who used Intel processors support the program Intel gave them
significant rebates at the same time included their logo in their PC Ads.

Q2:Evaluate Intels more recent marketing efforts. Did they lose something by
dropping the Intel Inside tagline or not?
Recently, Intel created the classmate PC - a small, kid-friendly,
durable, and affordable. Intel Processor - based computer intended
for children in remote regions of the world. This part known as Intel
learning series.
Intel launched the Atom processor, the companys smallest processor
to date, designed for mobile internet devices, netbooks.
Intel Introduced advanced micro processor, the Intel core i7, which
focused on the needs for video, 3-d gaming, and advanced computer
activities.
Yes, they were to stop the tag line because their recent products
predicted the same.

Conclusion:
Product, purchaser gets in exchange for his /her money
It can be offered to a market for attention, acquisition, use or
consumption and that might satisfy a want or need.
A product is a bundle of utilities consisting of various product
features and accompanying services.
So Intel also using the product knowledge proper and changing the
features and product according to the
requirement.

advance technology

Recommendation :.
Things change, even if we dont want them to. No company operating in the free
market can be successful in perpetuity by delivering the same products with the
same marketing and the same margins. While it is easy and natural to crave
consistency and avoid risk, the changing nature of life and our environment requires
us to change, to adapt, and to take chances in order to survive.
If one thing distinguishes Intels innovative thinking, it is their 1990s strategy of
branding a semiconductor chip as a valuable feature that consumers would look for
when they purchased a computer. The campaigns two decades of ubiquity make us
forget this now, but at the time it was an incredibly novel approach to marketing.
People bought computers because of the software, the specs, or a friends
recommendation. Who cared about who made some tiny chip inside the box that you
couldnt even see.

But with the proliferation of PCs, and with consumers at a loss in trying to
figure out what made one better than the other, Intel saw an opportunity, and
so it took a major risk. Intels leadership was convinced this was the way to
grow market share, however, and the company invested hundreds of millions of
dollars in the effort.
Intel also cleverly used its CEO keynote and marketing around the world,
including signage, publications, and live events, to ensure that every CES
person knew about "Intel Inside." Soon, consumers looked for that label before
buying a computer, much in the same way that they look for the American
Dental Association Seal of Acceptance when shopping for a toothpaste. By
marketing itself in that way, Intel transformed into a brand known to millions
of otherwise technology-illiterate consumers. Those consumers might not have
known a motherboard from a mainframe, but they had "Intel Inside."