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Session 4

Testing of Hypothesis
Presented by Dr Sarmistha
Das

Use of appropriate test in testing


of hypothesis about mean
Population Population
SD known SD is not
known
n>30

Z test

Z test

n30

Z test

t test

A firm has decided to ascertain the brand loyalty for


its products in two different sales zones: south
sales zone and north sales zone. The research
wing has administered this questionnaire to 40
randomly selected respondents of two sales zones.
They wanted two know whether there is a
significant difference between the scores obtained
from the south sales zone and north sales zone.
The total scores collected from the respondents are
given as---

Scores
Scores obtained from South
sales zone

Scores obtained by
North sales zone

40 42 43 40 39 40 42 38

29 32 33 34 32 31 34 35

41 43 42 40 38 37 41 42

29

28

33

34

32

31

32

27

40 41 39 37 40 41 42 45

29

28

26

25

29

28

29

30

39 37 40 41 38 37 41 39

31

32

33

32

31

37

32

33

41 43 42 41 40 39 41 40

32

34

32

31

32

30

31

32

= 0.10
H0 : 1- 2 =0
H1 : 1- 2 0
Z

( x1 x 2 )

12
n1

1 2)
22
n2

X1= 40.3, X2= 40.3,


Sample variance 1= 3.4461, variance
2= 6.1634.

A company is interested in considering two different


television advertisements
for the promotion of a new
product. The management believes that advertisement A is
more effective than B. To test market areas with virtually
identical
consumer
characteristics
are
selected.
Advertisement A is used in one area and B in the other area.
In a random sample of 60 consumers who saw advertisement
A, 18 tried the product. In a random sample of 100
consumers who saw advertisement B, 22 tried the product.
Does it indicate that advertisement A is more effective than
B?
A firm wanted to choose a popular actor to be the brand
ambassador for the firms product. However, before taking
the final decision, the firm conducted a market survey to
know the opinion of its customers in Chennai and Mumbai.
The survey revealed that 280 out of 400 customers favoured
the choice, in Chennai, only 180 out of 300 customers
favoured the choice in Mumbai. Can the firm conclude that
the proportions of customers who favoured the actor in
Mumbai and Chennai are the same?

Hypothesis Testing For The Difference


in two Population Proportion
= 0.05
H0 : p1- p2 =0
H1 : p1- p2 0

p p p p
Z
1

1 1
PwQw

n1 n 2
x1
x1 x 2
p1 , Pw
n1
n1 n 2

ABC Consultants Private Limited arranged a special


training programme devised by a business consultant
for one segment of its employees. 10 salesmen were
selected at random and their sales figures for the
previous month was recorded. The company wants to
measure the improvement in the salesmens ability
after the training. For this purpose, it recorded the
sales figures for the following month. Sales figures are
given in the following table. Now check whether the
training was useful for the employees or not.

Employees

Previous
month

Following
month

75

77

90

101

94

93

95

92

100

105

90

88

70

76

64

68

69

75

10

80

76

The manager of a workshop wishes to


determine if a new process would reduce the
working time per unit manufactured on a given
machine. He recorded the initial timings in
minutes taken by 5 workers and the new
timings by the same workers after introducing
the process. He wishes to draw inference about
the usefulness of the process from the
observations given below. Use 5% level of
significance
and 2test whether
the
new process
work
1
3
4
5
hasersresulted in the reduction of mean working
Work Befor 8
4
9
8
6
time.
ers
time
per
unit

after

Hypothesis Testing For The Difference


Between Mean For two related
population (dependent sample)
= 0.5
H0 : d=mean
population
difference=0
H1 : d 0
d is difference in
sample values.

d d
, d.f n - 1
sd
n
d

d
,
n

sd

d 2

n 1

d )

n(n 1)