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Refers to the process of making the

wrapper, covering, or container of a


product or the product package. It
involves company researches on the
products design, package color, and
packaging materials to be used.

Product Package

Refers to the container used by the


company to protect, promote, and
transport its product. It has a
product label or insert.

Label

Is part of a product package


that contains information
about the product

CRITERIA for SELECTING PACKAGING


MATERIALS

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5

-FIN-