Esquila Real

Gesto Hoteleira, Unipessoal Lda

www.esquila

THE COMPANY
Mission
Esquila is a project of pure Hospitality Management at
birth, that wants to contribute with products and services,
to improve the offer in Serra da Estrela Region,
awakening in those who visit us, sensations of pure
pleasure and well being (physical and spiritual), trough our
Moments of Truth.
Vision
Esquila, wants to be a reference brand and a symbol of
excellency in Serra da Estrela Region, persecuting
national and international notoriety, focused in excellency
and differentiation. The offer of unique and memorable
moments to our clients is the goal of our company.

POLICY
Our Management Policy is centered on the comittment
of all organizations with our seven pilars :

The importance of our Human Resources

The environmental respect
The Image and the social awareness
The continuous valuation of the Human Resources
The transparency of our management
The growth and sustained development
All Level Security

Sustained by these pillars, our F&B concept emerge into

daCasa da Esquila, GOURMET LOW-COST RESTAURANT,
which allied to the best that this region has to offer will
allow us to present Products and Services with authentic
quality, different from all the others, Allowing that way to
increase exponentially the Moments of Truth , which will
benefit from the blended usage of traditional and front end
culinary techniques

VALUES
Quality
Of products, combined with high standards in service
Respect
For the community, working with social projects to improve it,
for the environment, working always to improve our working
methods and reducing our foot print; for the people we
touch, clients, suppliers, our team, and others
Sensations
The main goal of ou work is to provoque unique and
memorable sensations of happiness, pleasure and
astonishment to our clients

Current Units

Restaurant O Lei
Rented Space
Sabugal
120 Avalaible Seats
Family Style* Buffet Service
Average Price 10
2010 Revenue - 249990,90
2011 230000,00 (estimated)
Restaurant Casa da Esquila
Company Owned
Casteleiro
70 + 300 Avalaible Seats
Gourmet Style
Direct Service
Average Price 20 (Restaurant only)
2010 Revenue Not opened
2011 20000,00 (Opened only in September )

Current Units
2009
Revenue
129332,67
EBIT
-20221,45
2010
Revenue
249990,90
EBIT
1319,42
2011
Revenue
250000,00 (estimated)
EBIT
Not yet knowed

Restaurant O Lei
This unit was opened to prepare the
team to Casa da Esquila, and to
work as laboratory to test suppliers
and clients.

Restaurant O Lei
Due to the success achieved in 2010
we decided to continue the
operations in this unit

Casa Da Esquila

Localization
Village:Casteleiro
Town : Sabugal
District: Guarda
Country: Portugal
GPS Coordinates
Lattitude:
Longitude :
N 403028.74
W 72326.95

Near Tourist Attractions

Serra da Estrela Ski and Nature Park
Belmonte Very important Jewish Land
Sortelha Historical Village
Spain Ciudad Rodrigo & Salamanca

Swot Analisys
Strengths
Privileged localization

Near Serra da Estrela, Near

Serra da Malcata , Near
Sortelha, Near Belmonte
Experience in F&B

management from the

management team
Concept gourmet low-cost

Unit Size

Weakness
Localization (interior)

Prices (above the usual in

region)
What normally have success

in the region is different from

this type of projects
Financial Capacity

Opportunities
Proximityto theSpanish Market
WealthandCulturalLandscapeof
the Region
Definitionof Serra da Estrelaas
one of thepolesto
developstrategic tourism)
Completion ofconstruction
ofmajor projectsin the
regionover the next three years,
which maybe runin partnership
Offervery lowqualityin the region
Seasonalityin the region
Offeradifferentiatedproduct
andconcept
Strategic focuson a niche
untappedbusiness
Local cooperation strategy

Treat's
New Tolls

Low price policy in the region

Low demographics

Low qualifications of human

resources
Branding this region has the

need of more marketing

What normally have success in

the region is different from this

type of projects

Photos

This Unit
Will be the main unit in
the company
Is the base of all services,
including catering

Current Situation
Debts to Banks & Suppliers
130.000
Debts to Constructors
200.000
Value of the building and Equipment
1.100.000,00
State Endorsements
675.000
Of wich 350.000 can be non
refundable if the results of the company
are according to the presented in
project to Tourism of Portugal Agency