A STUDY OF INDIAN

ENTERTAINMENT INDUSTRY AFTER

POST LIBERLIZATION PERIOD

(Synopsis)

- Anamika goswami facult guide

MBA (Foreign Trade) prof. nitin tanted
INTRODUCTION
 Fastest emerging industries in India.
 As per the recent report by
PricewaterhouseCooopers (PwC),
Indians are likely to spend more on
entertainment.
 As per the survey report by FICCI, the
entertainment industry in India is
expected to expand by 12.5% every
year and is likely to reach US$ 20.09
billion by the year 2013.
 Key sectors of Indian Entertainment
Industry

 Indian film Industry

 Indian Television Industry

 India Music Industry

 India Radio Industry

 Indian Animation Industry

 The Rationale of the study
 The Government of India started the
economic liberalization policy in 1991.
 Presently, as India is one of the fastest
growing economies in the world, Its
Entertainment industry has been
widely spreading its wing in different
area.
The Objective of the study
 To study the changes,  To study the Government
recent trend & Policy pertaining the
development in The Indian Entertainment
Indian Entertainment Industry.
Industry.  To study the growth
 To study the share of pattern of Indian
various parts in Indian Entertainment Industry.
Entertainment Industry.
  METHEDOLOGY


The entire research work based on

secondary data. The information to
be collected from books, journals,
newsletters, internet and websites.
 TH E STU D Y

 Entertainment Industry today is being

re-defined…in terms of content,
delivery mechanisms and the
emerging technologies.
AREAS DEVELOPMENT

Film In d u stry M u ltip lexe s,

Te le visio n In d u stry N e w ch a n n e ls & D T H ,

b ro a d b a n d a n d
R a d io dSo
ig imany
ta liza tilisteners,
on
digitalization
M u sic a n d Live Steady growth
E n te rta in m e n t
 The Sample
 Charts

 Graphs

 Tables 

 THE TOOL
For data collection For data analysis

Books Data analysis

Journals Trend analysis

Newsletter Time series analysis

Internet & Website

 Limitations of the study

 Based on secondary sources of

information only.
 Lack of proper detailed information
about the Entertainment industry.
 Insufficiency of getting in contact with
the personnel of the industry.
 Insufficiency of data from various
sources.
 The sources of information were only
electronic media & reference book.
 Growth of the entertainment
industry
INR
billion

Source:- KMPG Research

Segment wise composition of
entertainment industry
Outlook for the indian entertainment &
media industry 2009-2013

Source:- Industry estimate &PwC analysis

 REFERENCES
 www.wikipedia.com
 The Indian Media Business By VANITA KOHLI
 www.iloveindia.com
 www.merinews.com
 www.stockmarketrevies.com
 www.researchandmarket.com
 www.scribd.com
 www.bestindiansites.com
 www.ibef.org
 www.moneycontrol.com
 www.pwc.com
 www.business.mapsofindia.com