Presentation on

Societal Marketing concept

Prepared by
Nargis Akter
ID-1509002

Definition
The societal marketing concept can be defined
as the organizations task which tries to
- identify the needs and interests of the
consumers
- delivers quality services or products as
compared to its competitors
-in a way that consumer's and society's
well being is maintained

balance consumer satisfaction, company profits

and long term welfare of society.

Benefits
It helps to build a better image of the

company.
Gives a competitive advantage over the
competitors.
Useful in customer retention and long term
relationships.
Increases the sales and market share.
Facilitate expansion and growth in long term.

Companies adopting societal

marketing
MC DONALDS
PROCTAR AND GAMBLE
COCA COLA
THE BODY SHOP

THANK YOU