Definition
The societal marketing concept can be defined
as the organizations task which tries to
- identify the needs and interests of the
consumers
- delivers quality services or products as
compared to its competitors
-in a way that consumer's and society's
well being is maintained
Benefits
It helps to build a better image of the
company.
Gives a competitive advantage over the
competitors.
Useful in customer retention and long term
relationships.
Increases the sales and market share.
Facilitate expansion and growth in long term.
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