Advanced Analytics

The next wave of Business Intelligence

Shankar Radhakrishnan
Senior Solutions Architect
HCL Technologies

Agenda
Analytics Landscape
Maturity Level
Market Indicators
Advanced Analytics
Enablers

Analytics Landscape
Strategies
Social, Email, Blogs, Video, Mobile
Marketing, Sales - Product Listing, Promotions
Applications
ERP, CRM, Databases, Internal Applications,
Customer/Consumer facing applications

Context
Web, Customers, Products, Business Systems,
Processes and Services

Support Systems
CRM, Recommendation Systems
Data warehouses, Business Intelligence

Collect More, Mine More

Drivers
ROI, Customer Retention,
Product Affinity
Market Trends, Research
Analysis
Customer/Consumer Analytics
Build Relationships
Insights

Maturity Level
Basic Analytics
Performance Management

What happened in
the past?

Advanced Analytics
Complex Even
Processing
Multivariate Statistical
Analysis

Natural Language
Processing
Text Mining

What is happening
at this moment?

Time-series Analysis

Entity Extraction

What will happen?

Data Mining
Predictive Modeling
Ensemble Modeling

Sentiment Analysis
Semantic Analysis
Behavioral Analytics

Constrained Based
Optimization

Social Network
Analysis
Social Media
Analytics

What is most likely

to happen?
What might happen
if we give it a little
nudge?

Market Indicators
By 2014, 30% of analytic applications will use
proactive, predictive and forecasting capabilities
The market for BI and analytics is undergoing gradual
evolution.
Gartner. Feb 1st, 2011

In 2011, the use of analytics as a competitive

differentiator in selected industries will explode
The roles of marketing, sales, human resources, IT
management, and finance will continue to be
transformed by the use of analytics
International Institute for Analytics. Dec 3 rd, 2010

Market Indicators

(continued)

By 2014, the metamorphosis of BI from IT-owned

and report-centric will be virtually complete for a large
number of organizations.
Gartner. Jan 6th, 2011
These organizations will change what types of BI and
analytics they use. They will change how they procure
them and where they procure them from, and they will
modify how information feeds decision making.
Gartner. Jan 6th, 2011
By 2014, global market for Analytics software will grow
to $34Billion
IDC. Nov 9th, 2010

Text Analytics
Social Analytics
Sentiment Analysis
Brand Identity
Product & Brand Affinity
Reputation Driven OnlineEconomy

Facebook vs. Twitter

Breakdown of 2010 Social Demographics

Predictive Analytics
Forecasting
Targeting
Fraud Detection, Anti-Fraud Analytics
Regression, Predictive, Multivariate
Propensity
Price Elasticity

Segmentation Analytics
Customer Segmentation in real-time
Churn Analysis, Attrition
Funnel Analysis
Behavioral Segmentations

Mobile Analytics
Digital Delivery Channels and Services
Property Effectiveness
Application Analytics
Ad Analytics
Geo-Spatial Analytics
User profile and Relevance
Identify New Opportunities

Data Strategy
Structured, Semi-Structured
Unstructured
User generated
System generated
Interactive pipes
Enterprise Data

Enablers : Processing Models

Data Mining
In-memory Database Analytics
In-database Analytics
Real-time Data warehouses
Process-at-the-source
Distributed Databases
Clustered Databases
Columnar Databases

Enablers: Service Models

Analytics-as-a-service
Data Provisioning
Data Ownership
Localized Process
Faster Results
Dynamic Scaling
Increased ROI

Enablers : Big Data

Data volume explosion
Data Retention (Long Tail Analysis)
Data Appliance
Distributed Data
Open Development Frameworks

Thank You!

Every decision we make is based on

Analytics
Oliver Ratzesberger,
Ebay