Group-2
ANSHOO SAINI (15PGP008)
RUCHA BADHE (15PGP043)
BALAKRISHNA CHAITANYA AMARA (15PGP072)
RAHUL RANJAN (15PGP097)
AKSHAY SINGH (15PGP128)
ADITYA PRATAP DHALL SAMANT (15PGP146)
Development
Major competitors
Yahoo
Client; 28%
Entertainment & devices division; 13%
2012
40%
20%
2007
2012
45
98
% of total advertising
8%
13%
Search marketing as a % of
total advertising
3.55%
5.30%
Googles Success
Competitive necessity
Cloud Computing
- It was feared that users would subscribe to centrallymaintained software or would pay for access to software services
by viewing ads.
- So, there was a scope that Search & Search advertising will
play a greater role in the future.
Discrete Option
Competitive
Advantage
Increase the
WTP
Decrease
the cost
Cost to Supply
Average price per click for Microsoft = $0.59 and that of Google
= $0.71
Lose the
existing
customers
and
revenue
Display of
more ads
Cluttered
site