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Department Of Agricultural Marketing, Co-operation

And Business Management, UAS, GKVK, Bangalore-65.

Presentation Topics :

Corporate Social Responsibilities of ITC

ITC LIMITED

Presented by:
Manjunath,V.
MBA (ABM)

ITC-Profile
On 24th August 1910 the Company was incorporated as a Private
Company under the name, Imperial Tobacco Company of India
Ltd.
On 27th October 1954 The Company was converted into a Public
Limited Company.
The name of the Company was changed from the Imperial Tobacco
Co. of India Ltd., to India Tobacco Co. Ltd., in May 1970 and then
to I.T.C.Limited in the year 1974.

ITC - Business Portfolio

FMCG &
Cigarettes

Hotels & I.T.

Agri Business

Paperboard &
Packaging

Current Scenario
Company is headed by Mr. Yogesh Chander Deveshwar.
ITC Limited completes 102 years on 24th August, 2010.
ITC's Agri-Business is India's second largest exporter of
Agricultural products.
Launching E-Choupal technique on July 2010, services through
6500 E-Choupal which are connected across 10 states, reach
more than 4 millions farmers in about 40,000 villages.
Corporate Positioning Statement : Enduring Value. For the Nation. For the Shareholder
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 Indias premier privates sector companies with a turnover

of Rs.41.809.82 crores.
Ventured into packaged and branded food business with
Kitchen Of India (KOI) in Aug, 2001 and launched
Ashirwad brand in 2002.
In June, 2003 entered into convenience food market with
the launch of Ready to Eat Meals (RTEM)
Positioning of ITC TOUCHING YOUR LIFE EVERYDAY

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Financial details
Paid Up Capital
Total Turnover

: Rs. 790.18 crores.

: Rs. 41,809.82 crores.

Total Profit Before taxes : Rs. 10,684.18 crores.

Total tax expenses

: Rs. 3,265.79 crores.

Total Profit After taxes

: Rs. 7,418.39 crores.

Total spending on CSR

: Rs. 82.34 crores.

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Major Competitors to ITC

MTR (Convenience Food
Company).
Hindustan Unilever Ltd.
Britannia Industries.
Marico Industries.
Godfrey Phillips India Ltd.
Golden Tobacco Limited.
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Core Values
ITC's Core Values are aimed at developing a customer-focused
and will deliver what they need in terms of value, quality and
satisfaction.
ITC believes mainly on Touching your life Everyday.

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Different Business of ITC limited

Cigarettes and leaf tobacco business(1910).
Packaging and printing business(1925)
Hotels business(1975).
Paperboards and specialty paper business(1979).
Surya tobacco company(1985).
Agriculture business(1990).
ITC Infotech India limited(2000).
Wills lifestyle(2000).
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Corporate Social Responsibilities of ITC

The only company in the World to be Carbon
Positive, Water Positive & Solid Waste
Recycling Positive

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Environment
initiatives:

Social Initiative:

Carbon Positive- 8years in

a row(storing twice the
amount of CO2 that the
company emits)

ITCs e-Choupal benefits over 4million

farmers.

Water positive- 11years in

a row (creating/ storing
water 2 times through
rainwater harvesting than
ITCs net consumption).
Solid waste recycling
positive- from last 6 years.

Generate livelihood for 5million people.

ITCs farm and forestry initiatives have

greened over 1,25,000 ha of barren land
creating 56million person days of
employment.
ITCs Watershed development programme
brings water to over 90,000ha of land
which are dry and water stressed areas.
Imparting education to farmers, women,
children and to other un-educated
backward classes.
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 Ranked no.1 in CSR for consecutive 2nd year in the category

MOST ACTIVE IN CSR by Nielsen Corporate Image
Monitor 2012-13.
It is an acknowledgement of the scale and impact of its
sustainability initiatives which have created large scale
livelihoods and augmented natural resources.
ITCs business and value chains have created sustainable
livelihoods for 5 million people, many of whom belong to the
poorest sections of society.

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Watershed Development Programme:

Provides water to the areas where there is scarcity of water.
Plan covers over 1,00,000 ha of water stressed lands.
Helps in building of water harvesting, water retaining
structures in water-stressed areas.

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E-Choupal rural digital physical

infrastructural:
Empowers framers by giving them relevant information upon :
Fair market prices of their produce.
Weather information.
Techniques to enhance farm production.
Information on seed quality and what they should buy.
Type of fertilizer and/or manure to be
used.
Better accessibility to the market.

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Renewable Energy:
Renewable energy provides more than 38% of all the energy
needs of ITC.
ITC has setup 14MW of wind energy facility to provide
power to the packaging unit in Chennai.
Also commissioned a 21MW facility in
Karnataka and 2.5MW in Rajasthan.
Investment are also being made to wind
energy facilities to provide
supplementary power to ITCs hostels in
Chennai and Mumbai.
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Empowering the differently abled:

ITC gives fair chance to the differently abled persons to earn a
livelihood.
ITC have employed over 100 differently abled persons to jobs like
house-keeping, teleworking, bakeries and also as musicians.
The company provides these people with special training and
equipment to deal with their day-to-day work.

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Wealth out of Waste Programme:

Promotes Resource Conservation and Recycling of waste.
Educates and create awareness about the need of ReduceReuse-Recycle.
Provides recyclable material like glass, paper, plastic to the
industries.
Operation in Chennai, Hyderabad, Bangalore, Cochin,
Coimbatore, Madurai, Trichi.
It helps to augument green cover, conserves natural resources,
reduce wastage.
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Women Empowerment Programme:

This Programme has benefitted to more than 4lakhs rural women
to become self sufficient.
This Programme imparts education to rural women so that a
better society can be made.
Has created self-help groups of women which have now become
self-sufficient by self-micro financing.
Imparting education to the children
through the local educated women.

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Social Farm and Forestry:

Helps the farmers and tribals to produce plantations on their
wastelands.
Provides the farmers with cloned seeds which grow better and
produce better in harsh conditions.
Provides farmers with know-how to convert their wasteland
into a Plantation producing land.

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Livestock & Dairy Development

Supporting Primary Education

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Water Management

Small Scale Units

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Social & Farm Forestry

Integrated Watershed
Development Programme

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Do Green Practices

Lead Free Products

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Eco Friendly Products

Reduce Reuse Recycle

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Conclusion:
ITC being a very large company and working across different sectors
of business is actively engaged in CSR activities having a vision to
serve a larger National Purpose of Nation Building through core values
so that every part of the society have the chance and the accessibility to
the basic needs which the rural India doesnt have through imparting
assistance and education to uplift them from poverty and misery these
people have been facing from a very long time.

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