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The

Importance of
Vision and the
Motive to Lead
Chapter 4

Learning Objectives
After studying Part Two, you will be
able to:

Know the role of vision for leadership success


Describe how a leader creates and
implements a powerful vision
Know your motive for assuming the tasks of
leadership
Describe an organizational climate that
attracts and keeps good people
Describe the elements of true community
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Introduction
The leader wants to make a
difference and strives to create a
thing that never was before
This thing, this difference,
constitutes a VISION

The most important function of a


leader:
To develop a clear picture of the future
and secure commitment to that ideal
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Introduction
Henry Fords leadership success
began with a vision
To this he added a strategy for
success:
A moving assembly line
Paying workers fair wages
Vertical integration

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Introduction
In addition to developing a
vision and a strategy to
succeed, Leaders must:
Have intensity and stamina
Have energy and vitality
Can transmit this energy to others
Have deep convictions and passion
Are animators (Breathe life into their
organizations)
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Role of Vision in Helping


Organizations Succeed
SUCCESS BEGINS WITH A CLEAR,
COMPELLING VISION
A vision:

Evokes pictures in the minds of the


organization members
Suggests future orientation
Implies a standard of excellence
Has the quality of uniqueness
Is an image of what could and
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Vision as an Ideal
Leaders must ask three questions
to test his/her vision:

Is this the right direction?


Are these the right goals?
Is this the right time?

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Organizational Success
Figure 4-1

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Leader as Visionary and


Motivator
Leaders must have:
A positive and future-focused goal or
vision
Clarity of purpose
Constancy of effort

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Leader as Visionary and


Motivator
How successful leaders help
organizations change
Act 1: Recognize the need for change
Act 2: Create a clear and positive vision
Act 3: Institute empowering structures
and
processes

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Leader as Visionary and


Motivator
In a major study, Forum Corporation
identified three leadership
characteristics needed for change

1. Taking personal responsibility for

initiating change
2. Creating a vision and strategy for the
organization
3. Trusting and supporting others
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Key Findings of the Forum


Study
Leadership is important from the
board room to the shop floor
(i.e leadership is as strong as its weakest link; every level
of responsibility needs effective leadership)

Positions and titles have little or no


relationship to leadership
performance
Without leadership, organizations
falter in times of change
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Key Findings of the Forum


Study
Organizational leadership involves
interdependence more than
individualism
Leaders inspire others to take on the
tasks of leadership
Leadership is
contextual
(i.e requiring an understanding of the forces which
shaped the company & the group, an assessment of
organizations SWOT & plans which are specific to the
organization and its environment)
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Visioning Process Principles


1. Initiate and provide constant

vigilance by leaders
2. Be challenging, yet realistic
3. Seek significant early involvement
by other members of the
organization
4. Encourage widespread review and
comment
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Visioning Process Principles


5. Keep communication flowing
6. Allow time for the process to work
7. Demonstrate commitment, followthrough, and concurrent action by
leaders
8. Maintain harmony of subunits

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Key Elements of an Overall


Vision
1.Central purpose or mission (reason

for existence)
2.Broad goals to achieve the mission
(enduring intentions to act)
3.Core values to measure the
rightness or wrongness of behavior
(hills worth dying on)
4.Stakeholders and what the
attainment of the vision will mean
to them (the human element)
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Key Elements of an Overall


Vision
5.Analysis of the organization and
its environment, including
internal Strengths and
Weaknesses, as well as external
Opportunities and Threats
(SWOT)

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Key Elements of an Overall


Vision
6.Strategic initiatives (critical

success factors)
7.Tactical plans and specific
assignments to support
strategic initiatives, broad
goals, and attainment of the
mission

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Visioning Content Principles


Elements 1 through 4
Provide general direction for the
organization

Elements 5 and 6
Involve strategic planning

Element 7
Refers to projects and activities that
implement strategy
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SWOT Analysis
Figure 4-2

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Visioning Application
Principles
1. Honor and live the vision as the

organizations constitution
2. Encourage new-member
understanding and commitment
through early introduction
3. Make it constantly visible
4. Create integrity through alignment
and congruency
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Visioning Application
Principles
5. Reinforce employee behavior that
supports the vision
6. Review the vision periodically,
revising as appropriate to reflect
changing conditions

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Visioning Application
Principles
To be effective, a vision must be
tailored to each organization
Guidelines to achieve the objective are
process, content, and application
principles
You must have agreement on direction
and commitment to succeed

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Why Create a Vision?


1. Significant vision precedes

significant success
2. The image of the future is shared by
leaders and followers
3. A nation with vision is enabled; a
nation without vision is at risk

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Requirements for an
Effective Vision

First, a vision must be developed


by leaders, those individuals with
the strength and influence to
establish direction and mobilize the
organization
Second, a vision must be
communicated to followers and must
be supported by them
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Requirements for an Effective Vision

Third, a vision must be


comprehensive and detailed, so that
every member of the organization
can understand his or her part in the
whole
Fourth, a vision must be uplifting
and inspiring

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Social Motives to Lead


For leadership to occur,
someone must provide:
The spark for action
Energy and purpose

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Three Motives for


Leadership
Power
the desire to influence, give orders, and
carry them out

Achievement
the need to create and build something
of value

Affiliation
an interest in helping others
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Social Motives to Lead


Power-oriented leaders focus on
organizing
Achievement-oriented leaders
focus on creating
Affiliation leaders focus on human
relations

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Points To Remember
An individual will prefer one or two
social motives over the others
People exert leadership to satisfy one
or a combination of these three
motives
As either leader or follower, a person
will be most happy and productive in a
situation that allows the expression of
personal social motives
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