PERSUASIVE

SPEAKING
Effective Communication Course
Presenter: Claire T. Oblimar

HAVE YOU EVER

BEEN
PERSUADED?

What is Persuasion?
Is the art of convincing others to give favorable
attention to our point of view.
it is a process aimed at changing a persons
attitude or behavior towards some event, idea,
object, or other persons, by using written or spoken
words to convey information, feelings, or reasoning,
or a combination of them. (business dictionary)

Persuasive Speech/Speaking
Intend to influence the beliefs, attitude,
values, and acts of others
Ex.
Sermon from religious leaders,
sales talks
Electoral speeches

Persuasion is propelled by a

reasoned/sound argument,
the cornerstone of persuasive
speeches. A fact or assertion offered
as evidence that something is true.
facts, statistics, personal testimonies, or
narratives
These are proofs to the argument.

Elements of an Argument
1.CLAIM is a declaration that
you want the audience to
accept.

The school needs more

parking space.

2.DATA

refers
to
the
preliminary evidence on which
the claim is based.

I had a hard time

finding a place to park
on campus today.

3.WARRANT often unstated

general
connection.
A
connector

If I cant find a place to

park, there must be a
shortage of spaces.

Persuasive Strategies
ETHOS (Greek word for Ethical) speakers credibility to the
audience to have good moral character, common sense, and
concern for the audiences well-being.

Persuasive Strategies
LOGOS (argument) the logical means of providing an
argument. This is the content of speech.

Persuasive Strategies
PATHOS (emotional appeal) draws on the emotions,
sympathies, and prejudices of the audience to appeal to their
non-rational side.

Organize a Persuasive Speech

OUTLINEis a general plan for your writing.

1.Introduction
2.Main Idea
3.Body
4.Conclusion

Problem/Solution Order
One way in which to organize a speech is by
using theproblem/solution order. Start with
a problem statement and then present the
ideal solution to the audience. The challenge
comes in convincing the audience that there
really is a problem.

Monroes Motivated Sequence

Is an organizational pattern that
attempts to convince the audience to
respond to a need. To inspire people to
take action.

Monroes Motivated Sequence

1. The attention step should get the audiences attention as well as describe your
goals and preview the speech.
2. The need step should provide a description of the problem as well as the
consequences that my result if the problem goes unresolved.
3. The satisfaction step is used to outline your solutions to the problems you have
previously outlined as well as deal with any objections that may arise.
4. The visualization step, audience members are asked to visualize what will
happen if your solutions are implemented and what will happen id they do not
come to fruition.
5. The action appeal step should be used to make a direct appeal of action.

Monroes Motivated Sequence

Sample
Persuasive Speech Monroe s Motivat
ed Sequence - Kelly
Kulig

The Game of Persuasion

3 volunteers persuade the class to
give you money. The bigger the money
the most persuasive.
Critiques the whole class, observe the
speakers how they do persuasion and
reward the most persuasive volunteer.

References

http://
2012books.lardbucket.org/books/public-speaking-practice-and-ethics/s20-0
3-organizing-persuasive-speeches.html

http://
study.com/academy/lesson/patterns-of-organization-for-persuasive-speech
es.html#lesson

https://prezi.com/f_76gtf9up7m/chapter-10-persuasive-speaking/

Chapter 16, Persuasive Speaking by Sarah Stone Watt, Ph.D. Pepperdine

University Malibu, CA and Joshua Trey Barnett Indiana University,
Bicomington, IN, www.publicspeakingproject.org

https://www.youtube.com/watch?v=QdcUXt58Lic