Overall Functioning of

Zuese Fitness Club

By:Vishal Shetty

Introduction of the Organization

Zuese Fitness Club was established in 2010 in Mangalore , Karnataka.
Currently Zuese Fitness Club is the biggest fitness club in Mangalore
Zuese specializes in workout techniques ,personal training and group
exercises equipped with more than 60 state of the art fitness equipment
The club was founded by Mr.Rajesh who has 6 other partners .
Zuese Fitness Club is affiliated to AIMMA

Employees and Client Profile

Currently Zuese has 3900 Registered clients with 900 active
members.
On a daily basis 600 clients walk into the Gym .

The number of Employees is 45.The breakup of the Employees

is
House Keeping Staff

: 12

Management Staff

:7

Number Of Trainers

: 26

Competitors

Functioning of Zuese Fitness Club

Zuese Fight Club
Group exercise classes like Zumba, Yoga, Aerobics,
Zpinning
Mixed martial arts
Personal trainer

Development activities of Zuese

Fitness Club
They provide state of the art facilities in an effort to make the clients have a
positive experience
Dedicated studios for groupex & indoor cycling.
Customized training and diet plans
Mixed martial arts in the Premium Zuese Fitness Club
Luxury changing rooms with 5 star facilities.

Strategy of Zuese Fitness

Zuese Fitness is Strategically located in the heart of Mangalore.
As part of their business strategy to stay ahead of the competition
Zuese fitness tries to provide a complete holistic experience to the
client so that the all the clients requirements are satisfied at one place .
Strategic set up of a Nutrition Caf Caffein8 for the health conscious
clients.
Provision of Cross fitness training along with traditional gym training.
Establishment of a spa for the clients .
Future expansion plans around Mangalore to cover up the coastal
areas.

CSR activities of Zuese Fitness Club

Republic day , Valentines day Visit to Old age homes and Ashrams
Independence day Distribution of sports kits to government schools
Sanitation and cleanliness campaigns to clean the Walls of Mangalore City
Evening college for housekeeping .
Supporting Athletes in their trainings with a 60% reduction in the fee
Collaboration with KMC Doctors to spread awareness towards fit
Seminars with traffic police on the solutions to change the lifestyle

Marketing Activities of Zuese

Fitness
The main marketing activity is Billboard
advertisements.
Promotional activities in Newspapers and Shopping
malls.
Competitions and challenges are conducted.
Active Social Media presence in Facebook ,
Instagram ,Twitter.
Celebrity endorsements with Cricketer K.C Rahul
Word of mouth marketing

Design and development of marketing

activity
Presence of a structured marketing and promotional
campaigns.
Brainstorming sessions are conducted among the marketing
team during the development of marketing activities .
One such campaign was done as part of Mothers day in May.
The Gym members were given a 6 day pass for their mother.
This strategy saw an increase in the number of female
members after the 6 day free trail period.

Facebook Digital Marketing Campaign

Conducted as part of digital marketing campaign to
increase the reach of the Zuese Fitness Facebook page.
Was done in collaboration with clients .
The transformation story posted on the Fb page
With before and after pictures of the client.

RESULT:
Increase in the reach of the Fb page.
Increase in the enquiries which converted into new
Clients.

Thank You