PLAN
MEMBER:
1.
2.
3.
4.
5.
6.
MARKETING OBJECTIVE
PRODUCT PROFILE
TARGET MARKET
MARKET SEGMENTATION
GEOGRAPHIC SEGMENTATION
Country: Malaysia
State: Selangor
DEMOGRAPHIC SEGMENTATION
Age: 3-65
MARKET SIZE
PERCENTAGE (%)
NO. OF PEOPLE
Family
33
57,542
Students
24
41,849
17
29,643
Workers
13
22,668
Outsiders
13
22,668
TOTAL
100
174,370
Family
15%
Students :
12%
Teenagers
Workers
4%
Outsiders :
4%
5%
COMPETITOR
STRENGHT
WEAKNESS
WEAKNESS
Expansive
Lack of promotion
STRENGHT
WEAKNESS
MARKET SHARE
Population in Puncak Alam Area : 174,370
Target Market : 95,904
BEFORE INVOLVE
Sales
HL
30%
Dutch Lady
48%
Dutch Lady
GoodDay
HL
GoodDay
22%
COMPETITOR
MARKET SHARE
PEOPLE
Dutch Lady
48%
46,034
HL
30%
28,771
GoodDay
22%
21,099
Total
100%
=95,904
Sales
AFTER INVOLVE
Shanaf
15%
15%
Dutch Lady
GoodDay
HL
Shanaf
Dutch Lady
39%
HL
26%
GoodDay
20%
COMPETITOR
MARKET SHARE
PEOPLE
Dutch Lady
39%
37,403
HL
26%
24,935
GoodDay
20%
19,181
Shanaf
15%
14,386
Total
100%
95,904
QUANTI
TY
PRICE PER
UNIT (RM)
SALES
COLLECTION
(RM)
REASON
JAN
6,000
12,000
Starting business
FEB
8,500
17,000
MAR
9,000
18,000
School holiday
APRIL
7,000
14,000
Normal
MAY
8,000
16,000
Labor Day
JUNE
8,200
16,400
JULY
9,000
18,000
AUG
10,000
20,000
Independent Day
SEPT
11,200
22,400
OCTO
7,500
15,000
Normal
NOV
13,000
26,000
School Holiday
DEC
10,000
20,000
MARKETING STARTEGY
PROMOTION
Signboard
Banner
Business Card
Coupon
Promotion to IPTA
PRODUCT
We will make sure that our product maintain with high quality
in order to satisfied our customer.
PLACE
PRICE
MARKETING BUDGET
ITEM
FIXED
ASSET
(RM)
WORKING
CAPITAL
(RM)
OTHER
EXPENSES
(RM)
Fixed Asset
Signboard
4,000
Working Capital
Marketing
Executive
3,000
Sales consultant
1,500
Promotion
500
Other
Grand Opening
Total
5,000
4,000
5,000
5,000