MARKET
2015 value sales see growth of 24%
to reach Rs19.3 billion
Increasing penetration into small
grocery outlets in urban India helps
the growth of cheese of 2015
Processed cheese maintains the
fastest growth at 28% in 2015
Average unit price increases by 10%
in 2015
Gujarat Co-operative Milk Marketing
Federation Ltd maintains the lead
with a value share of 47% in 2015
Cheese value sales are expected to
see a value CAGR of 13% at constant
2015 prices, reaching Rs35.2 billion
Cheese Consumption
in India is growing by
more than
approximately 24 per
cent
Rs 1,930 Crore Indian
cheese market .
Cheese sales growing
at 30-40% per year.
CHEESE CONSUMPTION
PROCESSED CHEESE
CONSUMPTION201 201
(1,000 tons)
2010
1
2
Processed Cheese
Spreadable Processed
Cheese
other Processed Cheese
201
3 2014
201
5
10.8
12.1
13.6
15.4
17.6
20.2
2.0
8.8
2.2
9.8
2.5
11.1
2.8
12.6
3.2
14.4
3.7
16.4
(1,000 tons)
Processed Cheese
Spreadable Processed
Cheese
other Processed Cheese
202
0
23.14
26.53
30.23
34.28
38.91
4.32
4.96
5.67
6.46
7.36
18.82
21.56
24.54
27.86
31.55
Sr.No
PRODUCT
MRP
APPROX.
Mark
PRICE (Inclusiv PE Retailer
ORIGIN BRAND PACKING
Down
Rs.
e of all
R
%
IN KG
in Rs.
Taxes)
Total
Cost
APPROX.
VAT
Fortune SHELF
12.5%
Price
LIFE IN
DAYS
93.75
10.42
83.33
350
5760466738
088
EAN
CODE
Denmark
Arla
0.140
83.33
125
Pc
25
31.25
Denmark
Arla
0.500
250.0
0
375
Pc
25
93.75 281.25
31.25
250.00
350
5760466738
040
Denmark
Arla
0.240
132.6
7
199
Pc
25
49.75 149.25
16.58
132.67
350
5760466738
095
Denmark
Arla
0.140
156.6
7
235
Pc
25
58.75 176.25
19.58
156.67
275
5760466313
032
Denmark
Arla
0.108
150.0
0
225
Pc
25
56.25 168.75
18.75
150.00
275
5711953038
839