ROADMAP
Creating a Corporate Culture
WARM-UP
1.
2.
3.
Watch: http://www.youtube.com/watch?v=EhXcgHVUJ3o
OBJECTIVES
Describe the principal phases of the culture change roadmap
including sequence of major tasks/activities and deliverables
associated with each phase of work.
Explain the key levers for facilitating culture change and explain
how to influence them in support of desired change.
Identify the key success factors and potential risks associated
with executing the culture change roadmap
SUCCESSFUL CHANGE
NEED
FOR
CHANGE
Opportunities
Dissatisfaction
Urgency
CLEAR
VISION
Change goals
Desire future state
Attractive/compelling
CLEAR
STEPS
Priorities
Transition plan
Implementation
plan
BELIEF THAT
CHANGE IS
ACHIEVABLE
COST OF
CHANGE
Skill development
Leadership modeling
Early successes
Involvement opportunities
Build optimism and
confidence
Adapted from Beckhard & Harris, 1977
based on Gleicher,(
1966)
CULTURE
(REALIGNMENT)
ROADMAP
CULTURE
REALIGNMENT
LEVERS
Case Study
CASE DESCRIPTION
Healthcare company (not-for-profit)
CONSULTANT INTERVENTION
DISCOVERIES
Initial communications sent out by SVP HR about the culture initiative launch
SVP HR views culture initiative as her legacy to organization and as key
element of people strategy
Mixed levels of executive team commitment to the initiative (ranging from
strong enthusiasm to skepticism to apathy)
Executive team and Culture Work Team (mid level managers, front line
supervisors, staff) already designated to perform future culture definition
work
Skepticism/cynicism among Culture Work Team members about leadership
commitment
Many examples of failed past change initiatives
Five years plus of low to moderate levels of employee engagement scores
(consistent high in support of mission)
CULTURE
(REALIGNMENT)
ROADMAP
Current Culture
Audit
Qualitative Methods
Pros
Obtain in-depth & nuanced view
of the culture
Can delve to cultural beliefs
level
Able to identify cultural
dynamics
Cons
Labor intensive & higher costs
Smaller sample sizes
Lack of consistent framework
C. LEADERSHIP ALIGNMENT
Consensus and shared commitment:
need for change
nature and scope of required change
Requirements for change in own behavior
CULTURE
(REALIGNMENT)
ROADMAP
CULTURE
REALIGNMENT
LEVERS
Q&A