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Effective Communication
Most important job-related skill

COMMUNICATION
Originated

from Latin words

Communicare to share
Communicatio - imparting

COMMUNICATION
It

is a process that involves the

exchange and the development
of ideas to achieve a particular
goal or purpose.
Cycle

Sending and Receiving

Flow of Information

Understanding and Feedbac

(Effective Communication)

Understanding
Communication

Interaction
Behavior

Flow of Information

Elements of Communication
Sender

The person that initiates the message. The

one who delivers or transmits ideas to the
Message
receiver.
This is the idea or information the sender
wishes to convey
Receiver

The person decodes and interprets the

message transmitted by the sender
Medium

This is the channel through which the

message is delivered

Feedback

This is the response to the message.

Feedback confirms that the message has
been correctly interpreted.

Basic Communication Cycle

Flashlight

By: Jessie I.J.

II.
I got all I need when I got you
and I
I look around me, and see a
When tomorrow comes
sweet life
I'll be on my own
I'm stuck in the dark but
Feeling frightened of
you're my flashlight
The things that I don't know
You're getting me, getting me
When tomorrow comes
through the night
Tomorrow comes
Kick start my heart when you
Tomorrow comes
shine it in my eyes
And though the road is long
Can't lie, it's a sweet life
I look up to the sky
I'm stuck in the dark but
And in the dark I found,
you're my flashlight
I lost hope that I won't fly
You're getting me, getting me
And I sing along, I sing
through the night
along
'Cause you're my flashlight
And I sing along

III.
I see the shadows long
beneath the mountain top
I'm not afraid when the rain
won't stop
'Cause you light the way
You light the way, you light
the way
I got all I need when I got
you and I
I look around me, and see a
sweet life
I'm stuck in the dark but
you're my flashlight
You're getting me, getting
me through the night
Kick start my heart when
you shine it in my eyes

IV.
I'm stuck in the dark but
you're my flashlight
You're getting me, getting
me through the night(Light
light light you're my
flashlight, light, light)
Light light you're my
flashlight
Light light light light light,
oh
(Light light light you're my
flashlight, light, light)
You're my flash, oh
I got all I need when I got
you and I
I look around me, and see a
sweet life

V.
Can't stop my heart when you
shinin' in my eyes
I can't lie, it's a sweet life
I'm stuck in the dark but you're my
flashlight
(You're my flashlight)
You're getting me, getting me
through the night
'Cause you're my flashlight
'Cause you're my flashlight
You're my flashlight
You're my flashlight
Light light
You're my flashlight
Light light ye-yeah
You're my flashlight

Model
The

representation of the
elements of communication

Linear Model
Interactive Model

Transactional Model
Gatekeeper Model
Ecological Model

Linear Model
Laswell

(1948)
Shannon and Weaver (1949)
Communication is one-way process
in which only the communicator is
the active participant.
The recipient processes the
information but does not reciprocate
the message.

Who
(said)

What

Message
Information
Source

In what
channel
Signal

Transmitter

To whom

With what
efffect

=
Received
Message
Signal
Receiver
Destination

Noise Source

Interactive Model
Schramm

(1954)

The communicator and the recipient

take turns to speak and to listen to
each other.
The key element is feedback: the
reaction to the message.

Transactional Model
Wood

(2000s)

Communication is on-going, and it

involves also a continuing changing
process.
Individual background experiences,
attitudes, cultural beliefs, self-esteem and
other related factors play important roles
in the communication process.

Gatekeeper Model

The key players of mass media have

access to information and, more
importantly have control over what
is disseminated to the public.
Media has the capacity to control
what the audience will know.

Ecological Model
Foulger

(2004)

Mass media, individuals and groups

control outlets of information.
Creators
Messages are embedded in language
(aid or hinder transmission) subsumed
within the context of media.
Ecology

Dialect
Jargons

Colloquial
words

Languages