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Raymond: The Problems

and The Solutions


By Group 1
Pranita
Reena
Shankh
Ashish
Anirban

Stagnant Domestic Market


Acquiring Scale in various Value Chain
Rapid growth and
modernization of
existing firm

Building up of large
manufacturing plants

Encouraging Investment in

Creation of job
opportunities

Greater production as
well as improved
logistics

Developing skill, quality and productivity


Reformation of labour laws

Readily available
developed land with
infrastructure

Initiatives by private
sectors and govt

Achieve average per


man hour, increase per
machine output

Promoting Innovation and R&D

New Approach in Handloom and Handicrafts


Reengineering of Existing Schmes and Policies(ISDS,TUF,SITP schemes)

Diversification of Risk in Production


Tie up with small textile companies in Bangladesh, Srilanka and South Asian countries like
Indonesia can reduce the risk of production failure in case the plants in India are affected by
some natural calamity or technical issue and ensure continues supply

Benefit

Low manufacturing cost

Mitigate the chances of production failure

Save money and can invest in existing plants

Live Example
Major players like Nike, Reebok, Marks & Spencer who give contracts to the countries like
Bangladesh, Sri Lanka and South Asian countries to cut down their cost and it has proved to be
successful for them.

High operating Cost of Raymond


Solution-

Geographical Location

Utilities

Raw material

Labour Laws

Machinery &
Equipment