CASE STUDY ON

TEAM HDX
POINT
ELECTRONICS
CORPORATION

CHARACTERS OF CASE
STUDY
Harry Limmer Vice President
Cliff Randall Director of Operation
Brent Defee Production Analyst
Team HDX Research Team
Suny team Production Department
at indonesia

HIGHLIGHTS OF CASE STUDY

The Consumer Electronic Show which is
industry event of the year from which
PEC is 4 month away.
In this trade show, PEC will introduce
the most advanced line of HDTV
equipment available (3-D capabilities,
microthin glass, noninterlaced 1080z
format, digital surround sound, & more).
PECs future was based on this
equipment
The HDTV monitors are to be assembled

KEY COMPONENTS &

SUBSYSTEMS COME FROM THE
FOLLOWING LOCATIONS:

Signal reception system Circuits

Unlimited is assembling the high-tech
tuners & amplifiers needed to translate
digital broadcasts in its Rome, New york
Sound system PECs nearby EI paso,
Texas, plant builds the sound system.
TV control system & remote
Microsolutions of Seoul, Korea, provides
the internal microprocessor that
governs tuning, program selection, &

 Power supply system Grupo PEC, the

mexico City-based subsidiary of PEC
will be used .
Glass panel The low-cost, microthic
LCD display glass is being
manufactured by suny , a new Jakarta,
Indonesia, Joint-venture of two major
electronics companies.

MORE
FACTS
During the weekly conference call with
members of Team HDX (suppliers, PEC
facility managers, & Limeers corporate
staff), most of the updates from
suppliers were positive.
Cliff Randall, suggested that the new
configuration remain consistent with
the existing workstation setup to avoid
employee retraining.

 Brent Defee, analysis the expected labor

cost per unit for the assembly of the new
products, & it compares very favorably to
our CRT television manufacturing facility in
Germany.
Suny team, reveal the fact that they were
experiencing a 15% defect rate for the new
panels, mostly due to damage during
handling & transport to the warehouse.
Limmer is really concerned about those
glass panels & the lack of concern on the
suny representatives part. So he plans to

Suggested solution of
the case study

Ques. :Analyze the recommendation

made by Randall regarding the
facility setup. Would you tell Limmer
to follow this recommendation or go
with another setup ? Why?

The recommendations made by

Randall is some how flawed. As,
there is paradigm shift in
production, the organization
should retrain its employee where
it is required.
Yes, they should go with another
setup.
but they should ensure that the
quality of the product is high.
limmer should find the area where

Ques. : What is your opinion of

Defees selection of the labor
cost KPI? Is it on target or
somehow flawed?
KPI stands for key performance
indicator.
Favorable labor cost individually
cannot be used as a kpi.
Outsourcing of components may
decreased labor cost but it will
may increase in total cost as

Ques: Should Limmer get on that Flight to

Jakarata? If he makes the trip, what should
he investigate on his tour?
Limmer should concentrate on industry
event of the year The Consumer Electronic
Show from which PEC is 4 months away.
Instead of going self, he should send a
representative having experience in the
problem area.
He should investigate in following manner:
1. Take a transit walk of the facility.
2. Packaging & material handling
equipment.
3. Inspect their variety of glasses as

S1

PROCESS MAP
OF HDTV

S2

S
4
S
5

transport

S3

Assemb
ly unit
at
Jureza,
Maxico

POTENTIAL
PROBLEM AREAS
P1:
No labor retraining

P2:
15% defect in glass
panel

THANK YOU
SUBMITTED BY: Sonali badlas
MUSKAN BAGGA
GUNJAN sharma
Ridhima jain
MUDIT VARSHNEY
Ziauddin qureshi
Varun sharma
MOHIT PAUL
Piyush bansal