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Business Case Study

MGT 528
A Self-study Guide

Introduction
yalman ansari
MBA, Thunderbird School of Global Management, Arizona,
USA
Certified Purchasing & Supply Chain Professional, Intl Trade
Center (UNCTAD-WTO), Geneva
BBA, Wichita State University, Kansas, USA

Common Perceptions
About Case Studies

Teacher Student Interaction

Classroom Experience with Case Study

Vagueness about Case Study

CASE

C -> Critical Incident or Crucial Element

A -> Analysis

S -> Solution

E -> Explanation

Coming to Terms with a Case


Study

Why Case Study Matters

Rules of the Game

Preparing for Case Study

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