Corporate Social

Responsibility
Presented by :
Sheetal Gosavi
Hitesh Jadhav
Aditya Jaiswar
Salman Janjirkar
Amey Kadam
Vishal Kokare
Arya Kulangarathodi
Prashant Mahale

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Objective
To find out CSR activities
undertaken
by Tata Group.
To know how the Tata group has
fulfilled its responsibility towards
all
stakeholders; activities in the
field of education
To find out CSR activities
undertaken
by TATA Group all over the world

Recognition of CSR by Tata

In a free enterprise, the community is not
just another stake holder in the business but
in fact the very purpose of its existence.

(1839 1904)

what advances a nation or the

community is not so much to prop up its
weakest and most helpless members, but to
lift up the best and the most gifted, so as to
make them of the greatest service to the
country. I prefer this constructive
philanthropy which seeks to educate and
develop the faculties of the best of our young
men.
-Jamsetji Tata

Purpose
improve the
quality of life of the communities we serve. We
At the Tata Group our purpose is to

do this through leadership in sectors of national economic

significance, to which the group brings a unique set of
capabilities. This requires us to grow aggressively in focused
area of business.
Our heritage of returning to society what we earn
evokes trust among consumers, employees, shareholders and
the community. This heritage will be continuously enriched by
formalizing the high standards of behaviors expected from
employees and companies.
The Tata name is a unique asset representing leadership
with trust. Leveraging this asset to enhance group synergy
and becoming globally competitive is the route to sustained
growth and long-term success.

Institutionalizing
CSR at TATA

TATA Steel

5-7 % Profit Tax on CSR

Supports 7 Social Welfare Organizations (SHCs)
Healthcare Projects
Economic Empowerment
Assistance to Governments

TATA Motors
Pollution Control
Restoring Ecological
Balance
Employment Generation
Economic Capital
Human Capital
Natural Capital

TATA Chemicals Ltd.

Avoid, Reduce, Reuse
Rural Development Programme in Okhamandal
and Babrala
First Impact Camp Mithapur (1982)
Worlds First Hospital On Wheels The Lifeline
Express

TATA Tea
SRISHTI Welfare Centre, Munnar
4 Projects under SRISHTI:
i. The DARE
ii.Athulya
iii.Aranya
iv.The DARE Strawberry
Initiative

TCS - TATA Consultancy Services

Partnership Saakshar Bharath
Runs an Adult Literacy
Programme

TATA Relief Committee

Disaster Management
Relief Measures
Rehabilitation Programmes

Other Leaders in TATAs CSR

TISCO
TELCO
TITAN
TQMS
TCCI
TATA Archery Academy

Tata in Education

 The first step in this direction was taken by the

Founder himself with the establishment of the JN
Tata Endowment Scholarship in 1892
The Lady Meherbai D Tata scholarships,
established in 1932
The Indian Institute of Science was set up in
Bangalore (now Bengaluru) in 1909
The Tata Institute of Fundamental Research (TIFR)
In the 1920s the Dorabji Tata Graduate School of
Social Work was set up, which was renamed the
Tata Institute of Social Sciences in 11944.

Key Initiatives

Making learning fun (United Kingdom)

Enabling Education (South Africa)
Tackling learning disabilities (India)
Encouraging the reading habit (North
America)
Setting up libraries (China)

Making learning fun (United

Kingdom)
Jaguar Land Rover is engaging with students to
create a new approach to learning
The company has invested in five Educational
Business Partnership Centres (EBPCs) for
schoolchildren
The EBPCs provide learning facilities and resources
for primary schoolchildren to children aged 16+ to
learn about engineering, manufacturing and
automotive business-related activities.

The program gives the children the hands-on

opportunity to work with equipment that
actually manufactures the vehicles. That
generates much enthusiasm, says Les Ratcliffe,
head of community relations at JLR.

Enabling Education (South

Africa)
The Tata Africa Scholarships have helped a growing
number of deserving students to take up higher
studies.
Tata Scholarships Program by
Tata
Africa Holdings provides
scholarships to deserving and
economically challenged
students.
The scholarships pay for their
university fees, accommodation
and
expenditure on books and
research

The program has benefited 137 students, from

disciplines
such as engineering, mining, nursing, pharmacy, law,
architecture and many more. Scholarships worth 8
million
have so far been awarded.

Tackling Learning
Disabilities
Tata Interactive Systems has adopted the cause of
children with learning disabilities
In 2002, Tata Interactive Systems (TIS)
took up
support of the LD community as part of its
corporate sustainability program,
supporting
various means to ensure that students with
LD
get their rightful place in the educational
system
and rediscover the joys of learning.
The company established the annual Tata
Learning Disability Forum (TLDF), the first
platform in India for creating awareness

Brain Teasers,a handy remedial activity book for students

diagnosed with dyslexia, was developed entirely through
the voluntary effort of TIS instructional designers, writers
and visual artists and published in 2006.
TIS was the only company to be awarded the Readers
Digest Pegasus Award for Contribution to Society
Imparting Education for two consecutive years, in 2007
and 2008

Encouraging The Reading

Habits
In 2007,
the North
The
Tata-First
BookAmerica
partnership has donated books worth
businesses
of $1 million to inculcate the reading habit
more than
the Tatachildren
group joined hands with
among
First
Book, an award-winning, US-based
nonprofit organization, which provides
books to children from low-income
families in the country.
The first donation of $65,000 by
Tata
companies led to the publishing
house
Simon & Schuster matching the
donation

I Can Save the Earthby

Allison Inches, is the first
cobranded book by Tata and
First Book as part of their
larger partnership to support
literacy.

Tata companies in North

America have till date, with
the help of First Book,
donated more than 200,000
books valued at over $1.3
million to children across the
United States and Canada.

Setting up Libraries
In China, Tata has teamed up with The Library Project
to establish libraries with local language children's
books in rural schools.
Since February 2011, the Tata Sons
Beijing
office, along with a few Tata
companies in
China, has been supporting The
Library
Project Started in 2006 by Tom
Stader.
The first initiative saw Tata Sons
Beijing
office and Tata Consultancy Services
(TCS)

The Tata Sons Beijing office and

TCS Beijing also jointly donated a
library to Sanying Primary School,
in Luanping county, Hebei
province.
Tata volunteers donated over 600
books, but also pens, rulers, toys,
desks, chairs and bookshelves.
They assembled bookshelves and
desks, categorized the books, and
made a completely functional
reading room with their own
hands.

Awards And Recognitions

TATA Steel bagged CNBC Asias prestigious
Corporate Social Responsibility Award for the
companys outstanding CSR model.
The TATA group was awarded the Carnegie
Medal of Philanthropy in 2007 in recognition of
its long history of philanthropic activities.
The Golden Peacock Award (2004) was
bagged by TATA Motors for its excellent
contribution towards social and sustainable
development.
TISCO was awarded The Energy Research
Institute (TERT) award for its work under CSR
(2002-03).

Conclusion
Ratan Tata says his company is
not driven to grow over
everybody's dead bodies.
Some 66% of the profits of its
investments arm, Tata Sons, go to
charity, and executives make
clear they have no intention of
relinquishing control to Wall
Street.
At Tata, "Corporate Social
Responsibility", to use the
Western buzzword, has real
money behind it.

We sometimes feel that

what we do is just a drop in
the ocean,
but the ocean would be
less because of that missing
drop
-Mother Teresa

Thank you