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Company Profile:

Viva La Caf
Established in 2013
Vision: Be one of the top Italian Restaurants in

Malaysia by serving exceptionally delicious


Italian food where all can have a taste of Italy
even without getting there.
Mission: Provide an authentic Italian
experience by providing quality dishes and
excellent customer service.

Employed Chef Fabio Locatelli.


Caf is located at Subang Jaya SS15, a

strategic location near Inti College and Taylors


College.
Menu consisting of Antipasti, main dishes,

soups and desserts; emphasizing on quality

Management functions:
Planning
Targeted
location: Klang Valley
Subang Jaya SS15: Customer traffic that is

made up of students and workers


Goal: 20 restaurants with more than 300
workers
Monthly sales goal: RM50,000
Plan: to obtain a Halal Excellence Reward

Planning: promotional
Viva
activity
La Caf Fans Day every June of the year
Targeted sales for the month: RM55,000
Aims to enhance customer loyalty
Customers will get 15% discount on meals
RM10 vouchers for those

who spent RM60 and above

Planning: short term


objectives

Sales to increase by 10% in 6 months


Increase in operation and production

efficiency in a 6 months time frame


70% of workers to arrive 10 minutes before
working time

Management functions:
Organizing-Roles of departments
The caf has chosen the functional

departmentalization
Tasks are divided according to function
Attendants and waiters department, Antonio
De Souza
General Employees department, Iskandar
Ahmad
Kitchen department, Chef Locatelli

Organizational chart

Management functions:
Leading
Rewards and benefits for employee

engagement: company annual dinner, health


insurance, bonuses

Leading:
Visionary
Leadership
Style
Employees are equipped with the
organizations long-term goals & vision
Feedback and motivation are provided
A strategy to listen to employees
Conflicts are acceptable because it gives
employees a chance to speak up

Management functions:
Controlling
The process of monitoring, comparing and

correcting work performances


To ensure that the goals are achieved

Menu

Sales figureViva La Caf Fans Day


Standard (per unit)

Actual (per unit)

Over (Under)

A La Carte

3500

3620

120

Dish of the day

4400

5100

700

Table d'hte (A limited selection 2000


of dishes)

1700

(300)

Appetizer

6000

6820

820

Dessert

4000

3400

(600)

Total

1990

2064

740

Targeted sales (in RM)

55,000

66,500

11,500

In accordance to the Cafs promotion, Viva La Caf Fans Day, the


months actual and targeted sales figure is presented

Targeted monthly sales revenue: RM 50,000

Long-term goals
The Caf aims to open up 20 new branches in

5 years time
On-going plans to establish 2 new stores in
Penang
Employment of 300 employees in 5 years
time

Short-term goals
Expansion and renovation of caf by the end

of 2015
Monthly sales target of RM 50,000
Acquisition of Halal Excellence reward

Organizational
Environments &
Opportunities: win customers hearts and
Competitive
Strategies
loyalty by serving excellent food, stand out
from other Italian bistros by delivering pure
Italian savoury
Strategic location: Subang Jaya, near Inti
College and Taylors College

External threats
Tight competition with many bistros in that

area
Good quality, comes a hefty price
May lose customers to cafs that serve
cheaper food

Political factors
GST implementation by the Government
Taxes are combined-government tax and

service charges
Malaysians are more thrifty in terms of
spending
May affect the business

Economical factors
Fluctuation of oil pricing and depreciation of

Malaysian ringgit
Challenging economy crisis may impact Viva
La Caf
To maintain the cafs growth, pre-emptive
measures need to be taken

Sociocultural factors
Viva La Caf must be able to anticipate the

social trends of its customers


Have knowledge of what attracts the
customers
For e.g., Youngsters nowadays tend to take
photos of food, therefore the cafs settings
needs to be appealing

Technological factors
The caf needs to be equipped with up to

date technology
Such as those concerning with the kitchen
equipments and those for the convenience for
customers
For e.g., the cafs web footprint and reviews
on mobile apps such as Open Table app and
Foursquare; providing free Wifi access

Employee motivational
methods

Helps put human resource into action


Improve the level of efficiency
Leads to achievements of goals
Stability of workforce
Builds peaceful working environment &
relationships

Ways for employee


motivation
Create a comfortable, positive and ideal
working environment for employees
Maintaining an open communication to know
what the employees need
Encourage employees for new suggestions
A balance between work and personal life to
promote productivity

Development and training for the employees


The Caf needs to train its employees

accordingly to their lack and progresses


Coach the employees lead them to the
organizations goals

Rewards for the employees to show

appreciation and motivation


Recognition for the employees progress
should not be missed
Praises should be given at work
Employees will feel valued by the company

Conclusion
It is important for the CEO to have a detailed

idea of the management functions, the


organizations competitive strategies, the
environment factors and also the methods to
lead and motivate a team of employees

A business can only sustain in the market if it

is supported by good workers that is willing to


make efforts for the business
The CEO does his part by determining distinct

functions of the company and analyzing the


business opportunities and threats in order for
the employees to work efficiently towards the
cafs goals

References
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