TO CONSUMER
Agenda
Making the most of your event
Promote & Communicate
Engage with attendees
Measure your success
Worksheets
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Offline management:
Online management:
Cumbersome spreadsheet
tracking and reporting
Custom registration=
Information you need and want
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Event success
Countax
Their challenges:
Attendees had to call or fax RSVP
Inaccurate information on name badges
Confusion over event time and location
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Online?
Offline?
Advertising?
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Ad free invites,
registration and
homepage
Over 140
themes
Customizable
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Brand
Use
With
Event
"We've
seenMarketing
registrationtheir
go upresults:
30% to
40%, and it's consistently growing
each week, undoubtedly because
we've started using Event Marketing.Cheri Ruskus, Business Victories
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What works:
Headline
Unclear
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Foursquare
During Event
Create a
location to
check in
Share with
friends
Co-market with
content partner?
Drive traffic to
each others
sites
Leave a tip
about your
event
Leave a To Do
about your
event
Develop
scavenger hunt
about event
Hints in
tips area
Understand
interests of
people checking
in profile info
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SB Cre8tive
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Step 1: Registration
Where, When, and How do I Pay?
Track and see the details registrants provide:
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Once registered, attendees can spread the word about the event by sharing
on Facebook or Twitter.
Note: Facebook users have on average 130 friends*
*Facebook FAQs
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Reminder communications
increase attendance
Include:
Show countdown until event
Provide hints to guess secret guest
speaker/feature:
Tweet event information and
include event #hashtag in the tweet
Share event details on your
Facebook wall
Include a link to a pre-event survey or
poll, then near event start date or at
start of event review results
Make it easy to share with Forward to
friend link and Social Share button
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Android
iPhone
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Foursquare
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Segment:
Details such as who paid,
how they paid,
demographic, geographic,
etc.
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Feedback in surveys
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http://www.constantcontact-event.com/
QUESTIONS?
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Your Goal
Size of Event
Value of Event
Content Focus
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In common
What is
different
Real Life
Online
Real Life
Online
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Before
During
After
Maximize the
opportunity for a retweet by limiting your
tweet to 120 characters
Encourage tweeting
during the event
Create a Twitter List of
your conference
speakers for others to
follow
List peoples Twitter
usernames on their
badges
Continue networking
after the event
Create a location to
check-in
Co-market with content
provider
Leave a Tip or To
Copyright 2011 Constant Contact, Do
Inc.
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Encourage people to
continue discussion
Use tweets to promote
next event
Homepage
Social Media
Send personalized
invitations with a
personal appeal
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