VMware & APTIKOM

The Media Plan

Communication Objectives
To demonstrate VMwares commitment to supporting Indonesias move towards digital

transformation (both at an organisation level with the work that VMware does with businesses) as
well as creating a conducive environment for higher learning and enabling a Future- ready
workforce

To showcase the MOU as a proof of concrete steps being taken to value add through (curriculum,

training, certification) and opportunities for students, instructors and institutions across the country

To present the MOU as a first step towards a longer term in-market commitment

Key APTIKOM-VMware events

Event

Description

Day

APTIKOM Workshop

VMware will be attending this workshop to get access to the

universities

14 September 2016

(TBC if these the 99 institutes?)

MOU Signing Part 1

MOU Signing Part 1 with 30 universities

22 September 2016

Rakornas Aptikom

Training Virtualization
MOU Signing part 2 (Tbc)

27-30 October 2016

Preparing for the September 22nd event

Spokespeople and Roles

Adi Rusli, Senior Director & Country Manager, VMware Indonesia

- VMwares commitment & contribution in supporting education in Indonesia and empowering Indonesian
Universities/Colleges to Produce Qualified IT Professionals with Excellences in Virtualization and Cloud
Infrastructure Technology

Professor Zaenal A.Hasibuan, the Chairman of APTIKOM

-

The challenges/gap faced by universities and colleges in Indonesia

Partnerships like VMware in enabling a future ready workforce in line with the IT Transformation drive

Values and benefits that targeted universities/colleges will obtain from this program how this collaboration
(cloud computing & virtualization) will give contribution in increasing number of scientific research publication,
as well as improving the students quality & competitiveness

Media Plan
Activities: media briefing; interviews; nationwide release
Media briefing:
Date: September 22, 2016
Time: 10.00 AM 12.00 noon (Tbc)
Venue: Krakatau Room, Lobby Level, Grand Hyatt Hotel MH. Thamrin Jakarta
Press Release 12noon onwards

Program Details
Time

Program

10.00 10.30

Media Registration

10.30 10.35

Opening by MC

10.35 10.50

Welcoming Speech by Adi Rusli, Senior Director & Country Manager VMware
VMwares commitment in fostering next generation of IT Professional in Indonesia

10.50 11.10

MoU Signing VMware & Universities

Photo Opportunity
Adi Rusli, Senior Director & Country Manager, VMware Indonesia

Professor Zaenal A.Hasibuan, Chairman of APTIKOM

Representative of University

11.10 11.20

Statement from Professor Zaenal A Hasibuan, Chairman of Aptikom

Benefit of the agreement for universities and Indonesian education sector

11.20 11.50

Q&A
Adi Rusli
Professor Zaenal A.Hasibuan
Professor Richardus Eko Indrajit, as an advisor of APTIKOM

11.50 12.00

Closing Statement

12.00 noon onwards

Lunch
Door Stop Interview for Local Spokesperson (tba)

Media List (Proposed)

Bisnis Indonesia

Kompas.com/Kompas

Infokomputer

Media Indonesia

Detik.com

Jagatreview.com

Republika

Liputan6.com

Okezone.com

Koran Sindo

Metrotvnews.com

Warta Ekonomi

Indo Pos/Jawa Pos

CNNIndonesia.com

Eksekutif

SWA

Antaranews.com

vivanews

Tribunnews.com

Sindonews.com

youngsters

Koran Tempo/Tempo
Magazine/Tempo.co

Beritasatu Group
(Beritasatu.com, Investor
Daily)

Marketeers

Content for the event

Content

Status

Responsibility

Presentation: Adi Rusli

To be revised

FH/ VMware

Presentation: Aptikom

TBC

Professor Eko Indrajit

Press release

To be updated

Java PR/ FH

Bio

In progress

Java PR

Additional background
information

TBC

Professor Eko Indrajit/ Java PR

Timeline