JOHN DEERE

Because

Nothing runs like a deer

By:
ZEESHAN USMANI
CUJ/I/2012/IEE/037

Nothing Runs Like a Deere

Logo of the company

used between 1876
and 1912

Logo of the company

used between 1912
and 1936

Deere & Company (brand name John Deere) is an American corporation that
manufactures agricultural, construction, and forestry machinery, diesel engines,
drivetrains (axles, transmissions, gearboxes) used in heavy equipment, and
lawn care equipment. In 2014, it was listed as 80th in the Fortune 500 America's
ranking and was ranked 307th in the Fortune Global 500 ranking in 2013.

A BRIEF HISTORY

Deere & Company began when John Deere moved to Grand Detour, Illinois in 1836 in
order to escape bankruptcy in Vermont.
He invented the self-scouring steel plough, this invention of his proved to be a
remarkable landmark.
The traditional method was to make the product as and when it was ordered, but Deere
started manufacturing his product before putting them up for sale.
In 1842, Deere entered a business partnership with Leonard Andrus and purchased land
for the construction of a new two-story factory along the Rock River in Illinois. This
factory, named the "L. Andrus Plough Manufacturer.
Deere's partnership with Andrus ended in 1848, and Deere relocated to Moline, Illinois.
There, Deere formed a partnership with Robert Tate and John Gould and built a 1,440
square feet (134 m2) factory the same year.
Deere bought out Tate and Gould's interests in the company in 1853, and was joined in
the business by his son Charles Deere. In 1858, a nationwide financial recession took a
toll on the company. To prevent bankruptcy, the company was reorganized and Deere
sold his interests in the business to his son in law, Christopher Webber, and his son,
Charles Deere.
The company was reorganized again in 1868, when it was incorporated as Deere &
Company. While the company's original stockholders were Charles Deere, Stephen Velie,

In 1869, Charles began to introduce marketing centers and independent retail dealers to
advance the company's sales nationwide. This same year, Deere & Company won "Best
and Greatest Display of Plows in Variety" at the 17th Annual Illinois State Fair, for which
it won $10 and a Silver Medal.
The core focus remained on the agricultural implements, but John Deere apparently also
made a few bicycles in the 90's.
In 1912, Deere & Company president William Butterworth (Charles' son-in-law), who had
replaced Charles Deere after his death in 1907, began the company's expansion into the
tractor business.
Deere & Company purchased Waterloo Gasoline Engine Company in 1918, which
manufactured the popular Waterloo Boy tractor at its facilities in Waterloo, Iowa. Deere &
Company continued to sell tractors under the Waterloo Boy name until 1923. The
company still manufactures most of its tractors in Waterloo, Iowa.
In 1956, Deere & Company bought-out the German tractor manufacturer, Heinrich Lanz
AG.
In the 1962 Illinois Manufacturers Directory (50th anniversary edition), John Deere, listed
as Deere and Company claimed a total work force of 35,000 of which 9,000 were in
Illinois.
The corporate headquarters were located at 1325 Third Ave. in Moline, IL with six
manufacturing plants located around that city and a seventh plant in Hoopston, IL.

The current scenario

As of 2014, Deere & Company employed approximately 67,000 people worldwide, of which half are in the United States
and Canada, and is the largest agriculture machinery company in the world.

Inside the United States, the company's primary locations are its administrative center in Moline, Illinois and
manufacturing factories in central and southeastern United States.

Mr. Samuel R. Allen is the current CEO of the company.

In 2013, the company had total assets of approximately

59.5 billion U.S. dollars and a total equity of US$10.267
billion.

This company also work in financial services and they

serve in almost every country.

Worldwide net sales and revenues decreased 5% in 2014

compared with 2013 due to lower agricultural and turf sale.

Subsidiaries:-John Deere Landscapes Inc, Nortrax, Lesco,

The Vapormatic Company,John deere construction and forestry,
etc.There are more than 40 subsidiaries of JOHN DEERE.

JOHN DEERE INDIA

JohnDeere in India has over 6000 employees.
In just over a decade of existence, JohnDeere has established a pan-India
presence. Their business portfolio in India includes:
Tractor manufacturing plant in Pune and Dewas.
Grain combined harvesters plant in Sirhind(Punjab).
Drip irrigation facility located at Vadodara, Gujarat.
An engineering and IT Services unit at Pune.
Construction and Forestry equipment manufacturing plant at Chennai
with joint venture with Ashok Leyland.
John Deere financial solutions located in Pune.
JohnDeere in India exports their agricultural products to over 75 countries
worldwide in North and South America, Europe, Middle East, South East
Asia and Africa. JohnDeere is the largest exporter of tractors from India.
In acknowledgement of this performance JohnDeere in India has received
the Exports Excellence Award from the Engineering Export Promotional

John Deere manufactures a wide range of products, with several models of each in many cases.
AGRICULTURE: tractors, combine harvesters, cotton harvesters, balers, planters/seeders, sillage
machines, and sprayers.

CURRENT PRODUCT AND SERVICES

FORESTRY:ohn Deere manufactures a range of forestry machinery, amongst others, harvesters,

forwarders, and skidders. Timberjack is a subsidiary of John Deere since 2000.

CONSTRUCTION:Construction equipment includes excavator,

loader,tracked loader,backhoe,grader,etc.

MARKETING STRATEGIES
Deere has identified several key factors to rationalize the focus on global
markets. Deere is focusing its growth in six global regions:
North America (United States and Canada), Europe, Brazil, Russia, India,
and China.

John Deere sees opportunities within these regions due to a global increase in
population and trending economic growth. They believe the majority of economic and
population growth will be generated by emerging economies and that will position their
agriculture, construction, and forestry businesses in a place to take advantage of the
growth in these sectors.
John Deere also sees opportunity in agriculture from the standpoint of more people
transitioning from rural to urban areas, establishing a larger market for efficient
agricultural equipment as human resources decrease.
This international focus is aligned with a strong growth strategy and increased sales
and market share.
All individual employee, unit, and divisional goals are integrated with the companys
overall business goals which align them with a culture of teamwork as opposed to
individualism.
The four initiatives that Deere will focus on are: Deep Customer Understanding,

THANK YOU