A customer is
?
t
i
s
i
t
a
h
W
Cultural
Social
Personal
Psychological
personality
Contd..
the
psychographic
Activities
Interests
Opinions
Family
society
Values of perception
Organization,
Identification,
Interpretation
Traditional models:
Economic Model
Learning Model
Psychoanalytic Model
Sociological Model
Economic model
Learning model
Psychoanalytical model
Sociological model
Contemporary models
example
Online shopping
Nicosia model
Proposed by Francesco Nicosia in
1970s
Incomplete in a number of aspects,
very reductionist
example
Four-wheelers
Information input
Information processing
example
Garment sector
Social class
Family
Lifestyle
Personality
Beliefs
attitudes
example
Automobile manufacturing
B2B business
Purchasing tires
conclusion