State of Asian Men Survey

2013 State of Asian Men Study
(Malaysia, China, Singapore)
Male Roles (% Top 3)

Men Only
Countries Combined
China
Malaysia
Singapore
64%
59%
68%
65%
Husband/boyfriend
53%
47%
Father
22%
25%
18%
25%
Colleague/Boss
20%
14%
27%
17%
Son
18%
22%
15%
18%
Friend
9%
11%
9%
Loyal citizen
Community Leader
75%
42%
46%
35%
48%
Wage earner
Taking care of myself
60%
4%
4%
4%
5%
Q. In which three of the following roles do you spend most of your time?
18%
23%
24%
17%
29%
Male Roles Change Vs. Fathers Generation (% More - %

Less)
Men Only
Countries Combined
China
Malaysia
Singapore
Husband/boyfriend
Taking care of myself
43%
32%
34%
36%
26%
30%
Wage earner
37%
34%
21%
28%
Father
17%
33%
32%
27%
Colleague/Boss
19%
21%
23%
20%
20%
Son
20%
18%
23%
20%
15%
12%
10%
Loyal citizen
-3%
-7%
-3%
35%
30%
Friend
Community Leader
36%
38%
29%
24%
2%
LESS
Q. Compared to your father at this time of his life, would you say you personally focus on each of these more, the same, or less than he did?
MORE
Male Priority in Life

Men Only
Countries Combined
China
Malaysia
Singapore
35%
26%
Better health
46%
33%
33%
37%
Better finances
27%
35%
22%
27%
More time with family
16%
24%
Better social relationships
More time at work
Q. If you could have only one of the following, which would you choose?
6%
8%
5%
6%
3%
2%
5%
2%
Balancing Family and Career - % Top 2 Box (Malaysia ONLY)

Male Female
93%
The corporate world should be doing more to accommodate working dads
88%
88%
Men face the same tough decisions as women do about how to balance career and family
It was so much easier back in the day when men went to work and women took care of the kids and the home
Employers assume men will be there, while women with children can put in less time because of their families
79%
76%
60%
69%
62%
68%
If one parent needs to stay at home with the children, it should be the one who has the lower salary
If one parent needs to stay at home with the children, it should be the mother
Q. How strongly do you agree or disagree with the following statements?
70%
65%
60%
Balancing Family and Career - % Top 2 Box (China ONLY)

Male Female
95%
88%
93%
91%
83%
78%
75%
61%
75%
62%
71%
78%
Balancing Family and Career - % Top 2 Box (Singapore

ONLY)
Male Female
91%
92%
90%
72%
80%
69%
79%
65%
69%
74%
60%
60%
Balancing Family and Career - % Top 2 Box (Countries

Combined)
Male Female
92%
90%
91%
80%
77%
63%
77%
69%
69%
74%
67%
61%
Household Responsibilities (Countries Combined)

Mans
Take
Man
Womans
Take
Partner
Partner
Someone else
Doing the bills/managing the finances
Woman
Someone else
69%
Doing the bills/managing the finances 24%
18% 14%
60%
16%
Mowing the lawn
54%
16%
30%
Mowing the lawn
39%
24%
37%
Doing yard work/working in the garden (other than mowing the lawn)
52%
21%
26%
Doing yard work/working in the garden (other than mowing the lawn)
39%
29%
32%
Taking out the garbage/rubbish
49%
24%
27%
Taking out the garbage/rubbish
Grocery shopping
42%
41%
17%
29%
Grocery shopping 12%
41%
72%
30%
15%
Vacuuming
35%
35%
30%
Vacuuming 17%
54%
29%
Doing the dishes
32%
39%
29%
Doing the dishes 15%
60%
24%
Cleaning the bathroom
31%
39%
31%
Cleaning the bathroom 16%
55%
29%
Mopping the kitchen floor
28%
42%
30%
Mopping the kitchen floor 13%
57%
30%
Dusting
27%
42%
30%
Dusting 13%
58%
29%
Doing the laundry 23%
50%
27%
69%
23%
Cooking 21%
51%
28%
60%
28%
Excludes N/A Responses

Q. In your household, who is primarily responsible for each of the following household responsibilities?
Doing the laundry 8%

Cooking 12%
Mans Take on Household Responsibilities (Malaysia Only)
Mean:
39%
100%
PARTN
90%
ER
BOTH MAN AND

PARTNER
80%
70%
60%
59%
50%
50% 44%
40%
41%
41%
40%
34%
30%
20%
10%
43%
Mean:
35%
19%
19% 11%
14%
MA
SOMEONE
0%
N
ELSE
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
10

Mans Take on Household Responsibilities (China Only)
100%
PARTN
90%
ER
Mean:
41%
BOTH MAN AND

PARTNER
80%
70% 67%
60%
50%
40%
30%
20%
53%
52% 52%
48%
45%
41%
40%
30%
35%
26%
26%
Mean:
43%
10%
MA
SOMEONE
0%
N
ELSE
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
11

Mans Take on Household Responsibilities (Singapore Only)
100%
PARTN
90%
ER
Mean:
35%
BOTH MAN AND

PARTNER
80%
70%
60%
50%
42%
39%
35%
40%
33%
34%
27%
33%
30%
Mean:
28%
19%
27%
20%
14%
8%
18%
10%
MA
SOMEONE
0%
N
ELSE
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
12
Mans Take on Household Responsibilities (Countries

Combined)
100%
PARTN
90%
ER
Mean:
39%
BOTH MAN AND

PARTNER
80%
70%
60%
50%
40%
30%
20%
51%
50%
42%
39% 41%
42%
39%
35%
24%
21%16%
18%
Mean:
35%
10%
MA
SOMEONE
0%
N
ELSE
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
13

Womans Take on Household Responsibilities (Malaysia

Only)
100%
Mean:
17%
BOTH WOMAN AND

PARTNER
WOMA
90%
N
80%
72%
69%
70%
62%
60% 58%
53%
58%54%
57%
50%
40%
52%
Mean:
51%
32%
30%
20%
10%
23%
19%
PARTNE
SOMEONE
0%
R
ELSE
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
14

Womans Take on Household Responsibilities (China Only)
100%
90%
80%
70%
60%
50%
40%
30%
Mean:
25%
WOMA
N
76%
75%
74%
66%
65%
65%
65%
63%
62%
BOTH WOMAN AND

PARTNER
Mean:
61%
51%
36%
33%
20%
10%
PARTNE
SOMEONE
0%
R
ELSE
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
15

Womans Take on Household Responsibilities (Singapore

Only)
100%
Mean:
17%
BOTH WOMAN AND

PARTNER
WOMA
90%
N
80%
69%
70% 61%
57%
60%
52% 54%
52%
54%
45%
50%
40%
46%
40%
30%
20%
10%
Mean:
48%
30%
21%
PARTNE
SOMEONE
0%
R
ELSE
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
16

Womans Take on Household Responsibilities (Countries

Combined)
100%
WOMA
90%
N
80%
70%
60%
50%
Mean:
20%
BOTH WOMAN AND

PARTNER
72%
69%
60%
60%
57%
60%54%
58%
55%
41%
Mean:
53%
40%
30%
20%
29%
24%
10%
PARTNE
SOMEONE
0%
R
ELSE
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
17

Childcare Responsibilities (Countries Combined)

Mans
Take
Man
Womans
Take
Partner
Partner
Someone else
Woman
Someone else
Driving child(ren) to extracurricular activities
68%
25% 7%
48%
45%
7%
Driving the child(ren) to school
66%
25% 9%
47%
44%
9%
Disciplining child(ren)
56%
39%
6%
29%
66%
5%
Playing with/entertaining child(ren)
51%
42%
7%
26%
68%
6%
Scheduling or handling doctor visits for child(ren)
46%
47%
7%
Scheduling or handling doctor visits for child(ren) 21%
75%
4%
Helping child(ren) with homework
46%
46%
8%
Helping child(ren) with homework 20%
74%
7%
7%
Planning birthday parties/other events for child(ren) 19%
76%
5%
Planning birthday parties/other events for child(ren)
36%
57%
Bedtime routine
30%
62%
7%
Bedtime routine 16%
78%
5%
Reading a bedtime story
29%
64%
7%
Reading a bedtime story 19%
75%
6%
Getting child(ren) ready for school
28%
62%
10%
Getting child(ren) ready for school 14%
79%
6%
Taking care of child(ren) when sick 20%
72%
8%
82%
5%
Changing diapers 20%
71%
9%
78%
7%
16%
Making lunches for child(ren) 11%
71%

76%
13%
18
Childcare Responsibilities (Malaysia Only)

Mans
Take
Man
Womans
Take
Partner
Partner
Someone else
Woman
Someone else
64%
31% 6%
34%
54%
12%
60%
36%
5%
31%
61%
8%
60%
38%
3%
26%
66%
8%
59%
30% 11%
51%
15%
34%
50%
46%
4%
46%
49%
5%
76%
7%
78%
9%
34%
61%
5%
77%
6%
34%
63%
2%
78%
7%
Bedtime routine
30%
5%
Bedtime routine 11%
81%
8%
26%
67%
7%
80%
9%
Changing diapers
24%
69%
7%
80%
7%
75%
3%
86%
5%
65%
77%
14%

78%
17%
19
Childcare Responsibilities (China Only)

Mans
Take
Man
Womans
Take
Partner
Partner
Someone else
Woman
Someone else
68%
24% 8%
59%
40%
1%
67%
26% 7%
58%
40%
2%
53%
41%
6%
25%
73%
2%
51%
42%
6%
30%
68%
2%
48%
43%
9%
28%
70%
2%
46%
45%
8%
30%
68%
2%
42%
52%
6%
25%
72%
2%
7%
Bedtime routine 21%
77%
2%
10%
78%
2%
Bedtime routine
36%
33%
Taking care of child(ren) when sick
57%
57%
24%
69%
7%
77%
3%
68%
8%
75%
3%
69%
13%
72%
10%
76%
7%
75%
6%

20
Childcare Responsibilities (Singapore Only)

Mans
Take
Man
Womans
Take
Partner
Partner
Someone else
Woman
Someone else
73%
17% 10%
47%
41%
12%
72%
19% 8%
48%
43%
9%
57%
37%
50%
41%
7%
26%
9%
Playing with/entertaining child(ren) 20%
69%
70%
6%
10%
38%
51%
12%
34%
55%
10%
33%
58%
8%
72%
12%
31%
60%
10%
80%
9%
80%
11%
75%
77%
10%
6%
63%
14%
Bedtime routine 23%
67%
10%
Bedtime routine 14%
78%
8%
14%
79%
8%

67%
72%
68%
14%
86%
7%
81%
12%
22%

21
Mans Take on Childcare Responsibilities (Malaysia Only)
100%
90%
80%
70%
60%
50%
40%
30%
Mean:
40%
PARTNE
R
77% 75%
69%
67%
65%
63%
61%
BOTH MAN AND

PARTNER
49%
46%
Mean:
54%
38%
36%
31%
30%
20%
10%
MA
SOMEONE
0%
N
ELSE
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
22

Q. And in your household, who is primarily responsible for each of the following childcare responsibilities?
Mans Take on Childcare Responsibilities (China Only)
100%
PARTNE
90%
R
80% 76%
69%
68%
70%
69%
60%
50%
40%
30%
Mean:
41%
BOTH MAN AND

PARTNER
57%
57%
52%
45%
42%
41%
43%
Mean:
51%
26%
24%
20%
10%
MA
SOMEONE
0%
N
ELSE
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
23

Mans Take on Childcare Responsibilities (Singapore Only)
Mean:
37%
100%
PARTNE
90%
R
80%
70%
60%
50%
40%
BOTH MAN AND

PARTNER
72%
68% 67%
67%
63%
58%
60% 51%
55%
Mean:
52%
41%
37%
30%
20%
19%
17%
10%
MA
SOMEONE
0%
N
ELSE
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
24

Mans Take on Childcare Responsibilities (Countries

Combined)
100%
PARTNE
90%
R
80%
70%
60%
50%
40%
Mean:
39%
72%
71%
71% 62%
62%
64%
57%
BOTH MAN AND

PARTNER
47%
42%
39%
46%
30%
Mean:
53%
25%
25%
20%
10%
MA
SOMEONE
0%
N
ELSE
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
25

Womans Take on Childcare Responsibilities (Malaysia Only)
100%
90%
80%
70%
60%
50%
Mean:
18%
Birthday parties, Doctors visits, Bedtime

story, Homework, Changing diapers, Bedtime
routine, Getting ready for school, Taking care
when sick, Lunches
BOTH WOMAN AND

PARTNER
WOMAN
81%
78%
66%
Mean:
73%
51%
40%
30%
20%
10%
PARTNE
SOMEONE
0%
R
ELSE
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
26
Womans Take on Childcare Responsibilities (China Only)
100%
90%
80%
70%
WOMAN
Mean:
29%
77%
70%
Birthday parties, Doctors visits, Bedtime story,

Homework, Changing diapers, Bedtime routine,
Getting ready for school, Taking care when sick,
Lunches, Playing with kids
BOTH WOMAN AND

PARTNER
Mean:
68%
60%
50%
40%
40%
30%
20%
10%
PARTNE
SOMEONE
0%
R
ELSE
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
27
Womans Take on Childcare Responsibilities (Singapore

Only)
100%
90%
80%
70%

Lunches
Mean:
19%
BOTH WOMAN AND

PARTNER
WOMAN
78%
75%
Mean:
72%
70%
60%
50%
40%
41%
30%
20%
10%
PARTNE
SOMEONE
0%
R
ELSE
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
28
Womans Take on Childcare Responsibilities (Countries

Combined)
100%
90%
80%
70%
Mean:
23%

Lunches
BOTH WOMAN AND

PARTNER
WOMAN
78%
74%
68%
Mean:
70%
60%
50%
44%
40%
30%
20%
10%
PARTNE
SOMEONE
0%
R
ELSE
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
29
Grading of Men Household Responsibilities (Countries

Combined)
How Men Grade Themselves
Malaysia
China
Singapore
54%
46%
40%
24%
22%
15%
25%
17%
17%
5%
4%
3%
0%
A: Always on top of it, B:

andMostly
do a great
on topjob
of it,
C: and
Helpdoout,
a decent
but notjob
so good at this type
D: Pitch
of thing
in occasionally F: Almost never pitch in
30
Q. How would you grade yourself in terms of performing household responsibilities?
Grading of Women Household Responsibilities (Countries

Combined)
How Women Grade Themselves
Malaysia
China
Singapore
63%
59%
52%
38%
32%
24%
12%
7%
2%
5%
4%
0%
1%
0%

andMostly
do a great
on topjob
of it,
C: and
Helpdoout,
a decent
but notjob
D: Pitch
of thing
31
Q. How would you grade yourself in terms of performing household responsibilities?
Grading of Men Childcare Responsibilities (Malaysia Only)

How men grade themselves
How women grade their partners
51%
37%
21%
18%
27%
24%
15%
2%
3%
2%

andMostly
do a great
on topjob
of it,
C: and
Helpdoout,
a decent
but notjob
D: Pitch
of thing
32
Q. How would you grade yourself in terms of performing childcare responsibilities?
Q. And how would you grade your spouse-significant other in terms of performing childcare responsibilities?
Grading of Men Childcare Responsibilities (China Only)

58%
40%
26%
24%
23%
17%
10%
2%
1%
0%

andMostly
do a great
on topjob
of it,
C: and
Helpdoout,
a decent
but notjob
D: Pitch
of thing
33
Grading of Men Childcare Responsibilities (Singapore Only)

49%
41%
32%
24%
17%
13%
15%
7%
3%
0%

andMostly
do a great
on topjob
of it,
C: and
Helpdoout,
a decent
but notjob
D: Pitch
of thing
34
Grading of Men Childcare Responsibilities (Countries

Combined)
53%
39%
22%
27%
24%
16%
13%
3%
2%
1%

andMostly
do a great
on topjob
of it,
C: and
Helpdoout,
a decent
but notjob
D: Pitch
of thing
35
Grading of Women Childcare Responsibilities (Malaysia

Only)
How women grade themselves
How men grade their partners
54%
48%
40%
38%
8%
4%
0%
0%

andMostly
do a great
on topjob
of it,
C: and
Helpdoout,
a decent
but notjob
D: Pitch
of thing
36
Grading of Women Childcare Responsibilities (China Only)

55%
54%
38%
34%
8%
6%
3%
1%
0%

andMostly
do a great
on topjob
of it,
C: and
Helpdoout,
a decent
but notjob
D: Pitch
of thing
37
Grading of Women Childcare Responsibilities (Singapore

Only)
66%
41%
34%
28%
20%
3%
5%
3%
0%

andMostly
do a great
on topjob
of it,
C: and
Helpdoout,
a decent
but notjob
D: Pitch
of thing
38
Grading of Women Childcare Responsibilities (Countries

Combined)
57%
49%
36%
11%
6%
3%
1%
0%

andMostly
do a great
on topjob
of it,
C: and
Helpdoout,
a decent
but notjob
D: Pitch
of thing
39
Personal Responsibility Breakdown Mean (Countries

Combined)
Male
Female
54%
Household
69%
51%
Childcare
75%
73%
Financial
54%
40
Q. About what percent of the household responsibilities would you say you personally handle?
Q. And about what percent of the financial responsibilities would you say you personally handle?
Q. About what percent of the childcare responsibilities would you say you personally handle?
Who Enforces the Routines (Countries Combined)

Male
73%
My spouse/significant other
33%
51%
Me
My mother
My mother in law
The helper/nanny/maid
Female
90%
8%
4%
4%
5%
2%
1%
0%
Someone else
0%
Note: Respondents could select multiple options for this question

Q. When it comes to enforcing the routines (i.e. bedtime, table manners, homework, eating schedule) who takes care of this most of the time?
41
Who Enforces the Routines (Malaysia Only)

Male
74%
37%
52%
Me
My mother
Female
90%
8%
3%
4%
0%
My mother in law
3%
2%
0%
Someone else
0%

42
Who Enforces the Routines (China Only)

Male
74%
32%
56%
Me
My mother
My mother in law
Female
93%
10%
4%
5%
6%
1%
1%
0%
Someone else
0%

43
Who Enforces the Routines (Singapore Only)

Male
73%
30%
41%
Me
My mother
My mother in law
Female
85%
6%
4%
3%
8%
1%
1%
0%
Someone else
0%

44
Who Enforces the Rules (Countries Combined)

Male
Female
68%
Me
83%
61%
My mother
My mother in law
43%
4%
3%
4%
4%
1%
0%
0%
Someone else
0%

Q. When it comes to enforcing the rules of the household with your children (i.e. discipline) who takes care of this most of the time?
45
Who Makes Major Decisions about Activities and Schooling

(Countries Combined)
Male
Female
76%
Me
83%
59%
My mother in law
My mother
Someone else
51%
3%
3%
3%
2%
0%
1%
0%
0%

Q. When it comes to major decisions regarding your children (education, activities, etc.) who takes care of this most of the time?
46

(Malaysia Only)
Male
Female
74%
Me
73%
55%
My mother
My mother in law
58%
4%
1%
1%
1%
0%
0%
0%
Someone else
2%

47

(China Only)
Male
Female
86%
Me
89%
56%
My mother in law
My mother
54%
4%
3%
3%
1%
0%
0%
0%
Someone else
0%

48

(Singapore Only)
Male
69%
37%
61%
Me
My mother in law
My mother
Someone else
Female
85%
3%
4%
1%
3%
1%
0%
0%
0%

49
Time - % Top 2 Box (Malaysia ONLY)

Male
Female
87%
If I could afford it, my spouse/significant other would stay home with my family full time
58%
67%
I dont have enough time to spend with myself (me time)

74%
62%
I dont have enough time to spend with my children

47%
61%
I dont have enough time to spend with my spouse/significant other

62%
50
Time - % Top 2 Box (China ONLY)

Male
Female
71%
40%
63%

61%
60%

37%
59%

43%
51
Time - % Top 2 Box (Singapore ONLY)

Male
Female
75%
63%
66%

52%
66%

66%
66%

70%
52
Time - % Top 2 Box (Countries Combined)

Male
Female
77%
51%
65%

67%
62%

44%
61%

54%
53
Mens Parenting Style (% Top 2 Box)

Men Only
Countries Combined
China
Malaysia
Singapore
81%
89%
My parenting style is very different from my fathers
72%
84%
54
Q. And how strongly do you agree or disagree with the following statements?
What Defines Men Today (Malaysia ONLY)

Male
Female
74%
79%
74%
76%
Financial support for family

His knowledge / intelligence
74%
74%
73%
71%
His ability to make decisions

His personal values
69%
73%
69%
68%
Being a gentleman / good manners

Career success
60% 69%
63%
65%
Keeping his word

Emotional support for family
60%
56%
53%59%
Parenting abilities
His life experiences
50%56%
46%52%
Physical strength
Handyman skills
45%
48%
41%
43%
How much money he makes

Power in the workplace
Comfort with his feminine side
22%
33%
34%
28% 35%
Navigational skills
His attractiveness
20%26%
26%
26%
Attractiveness of his significant other

The car he drives
Ability to bond over sports
Number of sexual conquests
What he eats
33%
25%
22%
16%
14%
16%21%
Q. Which of the following would say are the primary things that define men today?
55
What Defines Men Today (China ONLY)

Male
Female
68%
70%
62%
60%

Career success
62%
65%
60% 67%
Keeping his word

54%
58%
51%
66%
47%
58%
His personal values

42%
40%
40%
38%
40%

38%
40%
35% 46%
His attractiveness
Physical strength
33%
34%
33% 41%

30%
31%
Navigational skills
23%
24%
21%
23%
Handyman skills
Parenting abilities
What he eats
The car he drives
52%
19%
20%
17%
21%
15%20%
13% 21%
13%
13%
56
What Defines Men Today (Singapore ONLY)

Male
Female
67%
67%
65%
62%

64%
61%
64% 70%
His personal values

62%
48%
60%
58%
57%
56%

Career success
57%63%
55%
59%

Keeping his word
46%
50%
41%
41%
Parenting abilities
40% 48%
36%
49%
Handyman skills
Physical strength
28%33%
26%
29%

Navigational skills
20%24%
22%
21%

His attractiveness
The car he drives
What he eats
20%
18%
14%19%
12%18%
13%
14%
9%12%
57
What Defines Men Today (Countries Combined)

Male
Female
69%
70%
67%
70%

64%
64%
63%
61%
His personal values

Career success
62%
62%
62% 69%
57%
61%
Keeping his word

57% 65%
47% 54%

41%
43%
41%
42%

Parenting abilities
40%
Physical strength
Handyman skills
Navigational skills
30%
28%
29%
32%
His attractiveness
29%
32%

22%
19%
20%
19%
19%
19%
16%
14%
What he eats
14%19%
The car he drives
50%
36%42%
36%
35%
58
Gender Roles - % Top 2 Box (Malaysia ONLY)

Male Female
People are always talking about how difficult women have it, but things are just as hard for men
79%
84%
81%
Men and women are pretty equal today; in general, neither one has it better than the other
76%
80%
Gender doesnt define a person as much as it used to

Traditional gender behaviors for children arent important; if boys want to wear pink and girls want to play with trucks, thats fine with me
67%
Its important for children to identify with their gender (i.e., boys playing sports, girls dressing like princesses)
66%
62%
Men and women dont need to conform to traditional roles and behaviors anymore
65%
65%
Men are becoming less dominant in society
63%
59%
Traditional male attributes are frowned upon in todays society
62%
60%
59%
Men seem less masculine than in the past

Men can no longer appear chivalrous without appearing sexist
46%
It feels like my idea of what it means to be a man is no longer widely accepted in society
47%
Men should never show weakness
39%
I feel like there arent many opportunities to do guy stuff today
37%
Men cant be men anymore
88%
38%
39%
78%
66%
55%
54%
52%
47%
59
Gender Roles - % Top 2 Box (China ONLY)

Male Female
92%
91%
88%
90%
85%
79%
79%
80%
75%
57%
74%
74%
70%
65%

61%
62%
61%
64%
48%
49%
75%
57%
56%
53%
53%

70%
40%
41%
60
Gender Roles - % Top 2 Box (Singapore ONLY)

Male Female
75%
79%
85%
79%
81%
70%
74%
68%
63%
67%
65%
64%
60%
63%
69%
50%
39%
44%
43%
44%
87%
42%
40%
59%
53%
53%
51%
51%
61
Gender Roles - % Top 2 Box (Countries Combined)

Male Female
82%
89%
81%
84%
81%
82%
73%
68%
67%
63%
66%
67%
65%
67%
64%
45%
47%
46%
47%
60%
58%
54%
74%
40%
40%
56%
55%
54%
62
Mens Anxieties (% Top 2 Box)

Men Only
Countries Combined
China
Malaysia
Singapore
Taking care of my parents
41%
40%
38%
70%
60%
54%
Keeping my physique in shape
61%
60%
42%
52%
Being a progressive-minded parent
34%
68%
55%
52%
Being a good spouse
26%
Fulfilling household responsibilities
27%
67%
61%
49%
66%
53%
43%
Making an impact in my community
35%
48%
43%
37%
42%
32%
37%
Looking stylish and well-groomed
Q. To what extent, if at all, do the following make you feel anxious?
69%
60%
56%
Being a committed parent
71%
62%
56%
Balancing the demands of work and family
Navigating the rules of dating
58%
25%
37%
42%
44%
63
Mens Anxieties Vs. Fathers Generation (% More - % Less

Anxious)
Men Only
Countries Combined
China
Balancing the demands of work and family
11%
10%
7%
34%
19%
5%
-25%
30%
8%
2%
-29%
Keeping my physique in shape
LESS
32%
14%
-34%
Fulfilling household responsibilities
Navigating the rules of dating -51%
36%
20%
-16%
Being a good spouse
Looking stylish and well-groomed
33%
22%
-24%
Taking care of my parents
Making an impact in my community
13%
-16%
Being a committed parent
Malaysia
Singapore
-23%
-34%
-39%
27%
9%
-6%
-8%
-14%
-12%
-18%
-18%
-23%
12%
1%
1%
-3%
-14%
MORE
Q. How much more or less anxious, if at all, do you think you are about each of the following than your fathers generation when they were your age?
64
How Men Have Changed (Countries Combined)

Male
Female
51%
Fashionable
60%
33%
33%
Tuned in to their kids
32%
Able to express emotions
40%
28%
23%
Tuned in to women
23%
24%
Well rounded
13%
Good parent
19%
8%
10%
Self-centered
Sexist
-19%
-21%
LESS
Q. Compared to your fathers generation, do you feel men today are more or less of each of the following, or about the same?
MORE
65
How Life Has Become Harder for Men (Countries Combined)

Male
Female
-15%
Courtship/dating
-1%
-26%
Life in general
-18%
-29%
-20%
-39%
Being a good father
-29%
-39%
Being a good husband
Succeeding professionally
Living up to societys expectations
-32%
-42%
-24%
-44%
-40%
HARDER
Q. Compared to your fathers generation, do you feel each of the following are easier or harder for men today, or about the same?
EASIER
66
Methodology
What
Quantitative study conducted using SONAR JWTs

proprietary online research tool
N = 500 Malaysia Adults
Millennials: n = 182
Gen X: n = 160
Boomers: n = 158
Who
N = 502 China Adults

Gen X: n = 197
Boomers: n = 145
N = 501 Singapore Adults
Gen X: n = 138
Boomers: n = 209
When
August 2nd 9th, 2013

67

State of Asian Men Survey

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State of Asian Men Survey

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2013 State of Asian Men Study

(Malaysia, China, Singapore)

Male Roles (% Top 3)

Taking care of myself

Male Roles Change Vs. Fathers Generation (% More - %

Male Priority in Life

More time with family

Better social relationships

More time at work

Balancing Family and Career - % Top 2 Box (Malaysia ONLY)

The corporate world should be doing more to accommodate working dads

Q. How strongly do you agree or disagree with the following statements?

Balancing Family and Career - % Top 2 Box (China ONLY)

The corporate world should be doing more to accommodate working dads

Q. How strongly do you agree or disagree with the following statements?

Balancing Family and Career - % Top 2 Box (Singapore

The corporate world should be doing more to accommodate working dads

Q. How strongly do you agree or disagree with the following statements?

Balancing Family and Career - % Top 2 Box (Countries

The corporate world should be doing more to accommodate working dads

Q. How strongly do you agree or disagree with the following statements?

Household Responsibilities (Countries Combined)

Doing the bills/managing the finances 24%

Mowing the lawn

Mowing the lawn

Taking out the garbage/rubbish

Taking out the garbage/rubbish

Grocery shopping 12%

Doing the dishes

Doing the dishes 15%

Cleaning the bathroom

Cleaning the bathroom 16%

Mopping the kitchen floor

Mopping the kitchen floor 13%

Doing the laundry 23%

Excludes N/A Responses

Doing the laundry 8%

Mans Take on Household Responsibilities (Malaysia Only)

BOTH MAN AND

Excludes N/A Responses

Mans Take on Household Responsibilities (China Only)

BOTH MAN AND

Excludes N/A Responses

Mans Take on Household Responsibilities (Singapore Only)

BOTH MAN AND

Mans Take on Household Responsibilities (Countries

BOTH MAN AND

Excludes N/A Responses

Womans Take on Household Responsibilities (Malaysia

BOTH WOMAN AND

Excludes N/A Responses

Womans Take on Household Responsibilities (China Only)

BOTH WOMAN AND

Excludes N/A Responses

Womans Take on Household Responsibilities (Singapore

BOTH WOMAN AND

Excludes N/A Responses

Womans Take on Household Responsibilities (Countries

BOTH WOMAN AND

Excludes N/A Responses

Childcare Responsibilities (Countries Combined)

Driving child(ren) to extracurricular activities

Driving child(ren) to extracurricular activities

Driving the child(ren) to school