E-Choupal

Presented by:
Amit Khandelwal
Chirag Bhargava
Rahul Kharat
Mayank Upadyay
Subeer Kumar
Pramod Sharma

Mandi Process: Inefficiencies

Inbound

logistics > Display and Inspection > Auction >

Bagging and weighing > Payment > Outbound logistics

Issues and Problems

Extensive

Broker Involvement (Price dependency)

Professionalism and Dignity: Bid and Price auctioning (1520 Paisa)
Transportation, Bagging cost borne by Farmers.
Manual scale weighing (approx. 20 Kg in 2 ton loss)
Money was not given by agents in full

E-Choupal Supply Chain Process

Pricing

Inbound
Logistics

Inspection
Grading

Weighing
Payment

Hub
Logistics

Previous day Closing Price, a benchmark for FAQ price

Prices communicated to Sanchalak through e-portal
Sanchalak inspects and gives farmer a conditional quote Benchmark Price represents the upper limit

Farmer takes the note to ITC Procurement hub

Collection point

Also act as a distribution center

Visual inspection Only assessment before sale

Farmer accepts deductions on presence of foreign matters

Price cannot be altered after sale

Laboratory Tests results shared

Farmer Trolley weighed

Appropriate/Necessary Documentation

Paid in Cash
Reimbursed for Freight Expenses

Farmers transports the produce in trolley

Transportation cost reimbursed by company

Delivery to center, responsibility of farmers

Samyojak looks at the rest of the Logistics

E-Choupal Supply Chain Benefits

Information Content

Information Timing

Complete and Accurate Information

Allows Price access to Farmers
Better and Transparent Pricing

Access to price prior to trip

Lower Logistic cost to Farmers (Better Planning)

Professionalism and Dignity

E-Choupal Architecture IT

Infrastructure can be divided into four layersOrganization- Training, People, Process

Information Data Collection and Management

Application Applications, Goals, Performance Metrics

Technical Servers, Clients, Networks, Software

E-Choupal Architecture-

Strategies for the future

Eliminate
dependency
on electricity

Bring fields
closer to the
computers

Consult with
real time
data

Challenges
Infrastructure
Power

inadequacies; Connectivity and bandwidth

supply
First time internet users
Educating users in remote and inaccessible areas
Intermediary unrest (Adatiya / Brokers)
Lack of awareness
Selection of an educated, intelligent and reliable
Sanchalak
Improper and complex user interface e-Choupal
Mistrust about inspection, testing and weighing of
produce

Solutions
Power

backup through solar chargeable panels

ITC upgraded the telephone lines using RNS kits
specially devised technical solutions to manage data
along with new imaging techniques
Mobile choupals
Trainings of Sanchalaks
24x7 helpdesk

Solutions
Product

Portal for information dissemination

Place

e-Choupal serving 10 villages in 5km radius

A processing center within 25-30km

People

Sanchalak
Samyojak
Farmers
ITC staf

Price

NIL

Strategies for the future