Dennys:

A Grand Slam Success S

tory

Group
Abdullah Al Noman
Mohammad Masum Billah
Shahreaz Sarker
Rumana Amin

Introduction
Big Family Restaurant Chain
Restaurant With Most Diversity
Won The Corporate Conscience
Diversity Award

Ranked In Top Five For Diversity In Multiple

Magazines.

Company Profile

Dennys
Slogan

Americas Diner

Industry

Restaurants

Genre

Family Dining

Predecessor

Dannys Donuts

Founded

1953

Number of Locations

1702

Number of Employees

38,300

Company History
1953- Harold Butler and Richard
Jezak open Dannys Donuts

1956- Jezak dies. Dannys Donuts

is renamed Dannys Coffee Shops

Company History
1959- Butler changes the name from
Dannys Coffee Shops to Dennys Coffee
Shops.

1961- Dennys Coffee Shops

becomes Dennys

Company History
1961- Dennys goes international, opening
its first restaurant in Acapulco, Mexico.

1968- Dennys Stock begins Trading on

NYSE under DEN.

Company History
1977- The Grand Slamis
introduced in Atlanta

1981- Big milestone: 1,000 Dennys

across the country

Company History
1991- Dennys headquarters moves to
downtown Spartanburg, South Carolina.

1994-Dennys becomes the largest corporate

sponsor of charity Save the Children

Company History
2000- Fortune Magazine ranks
Dennys #1 on the list of Americas
50 Best Companies for Minorities.

2002- Dennys parent company,

Advantica Restaurant Group, Inc.,
is renamed Dennys Corporation

Company History
2006-Black Enterprise magazine ranks
Dennys at the top of its list of Best 40
Companies for Diversity

2008- Two million free Grand Slamsare

served on the Tuesday after Super Bowl
XLIII.

Company History
2010- Added 136 new units, the highest
number of domestic opening in history
Introduced $2 $4 $6 $8 Value Menu.
Dennys opens its 1,600th restaurant

2015- Over 1,700 restaurants worldwide.

Present Position
1,702 franchised, licensed and the
Company operated restaurants
around the world
1,596 restaurants in the United
States
106 international locations
1,541 of Denny's restaurants were
franchised or licensed

Products

COMPETITORS

MARKET SHARE

MARKET SHARE
% Market

6% 5%
6%
7%
7% 12%

4%

15%
13%
12% 12%

Applebee's

Denny's

IHOP

Chili's

Waffle house

Buffalo Wild Wings

Outback

TGI Fridays

Olive Garden

Red Lobster

Red Robin

EMPLOYEES

EMPLOYEES
Total 38,300 Employees
Highly Diversified
Discounts in Many Shops, Diners,
Amusement Parks, Museums, Movies, etc
Medical, Accounts & Insurance Benefits

 The main reasons behind Dennys

success by making certain changes
regarding diversity.
The lessons, other restaurants can learn
from Dennys Experience.
Impact of Diversity on Companys
Performance.

WHAT ARE THE

KEY POINTS TO
DENNYS
TURNAROUND
WITH REGARD
TO DIVERSITY?

KEY POINTS TO TURNAROUND

WITH DIVERSITY
Training
Eliminating All Structure Impeding
Inclusions
Recruitment
Performance Appraisal

KEY POINTS TO TURNAROUND

WITH DIVERSITY
Leadership Approach
Diverse Board of Directors
Change in Organization

Expanding franchise ownership for minorities

Cultivating new supplier relationship
Attracting and developing outstanding employees
Enhancing the quality of life through meaningful
community service

WHAT LESSONS CAN OTHER

COMPANIES LEARN FROM
DENNYS EXPERIENCE?

LESSONS FOR TOHR COMPANIES

FROM DENNYS EXPERIENCE
Recognizing The Economic
Consequences To The Business
Communicating With Employees
Assigning Responsibility
Allocating Financial Resources

LESSONS FOR TOHR COMPANIES

FROM DENNYS EXPERIENCE
Establishing A Diversity
Council/Task Force
Building Accountability
Communicating The Action Plan
Conducting The Initial Diversity
Plan

LESSONS FOR TOHR COMPANIES

FROM DENNYS EXPERIENCE
Setting Diversity Business Goals
Providing Employee Training And
Development
Evaluating The Diversity Strategy.

WHAT IS THE LIKELY

IMPACT OF DIVERSITY ON
THE COMPANYS
PERFORMANCE?

IMPACT OF DIVERSITY ON
COMPANYS PERFORMANCE
Positive Impacts

Cross culture matching

Better Productivity
Creating Dynamic Leader
Wide Array of Service Liabilities
Demographics
Open Workplace for All
Generating New Innovative Ideas

IMPACT OF DIVERSITY ON
COMPANYS PERFORMANCE
Negative Impacts
Problem in Participative Management
Problem in Worker Grievance Handling
Resistance To Change
More Costly
More Turnovers and Less Stability
Communication
Management Costs

Recommendations
Offering New & Innovative Fast Food
Products
More Diversity Training
Maintaining Certain Level Of Boundaries On
Diversity
Practicing Human Resource Management Not
Personal Management
Creating Wide Recruiting Base
Controlling The Arena Of Diversity