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CINE Course-2006

Methods employed by R and D of


various companies in screening ideas
By
Ananda Chakraborty

Introduction

R and used in two types of role


develop new products, molecules
reduce cost or improve product/ service quality

New Product development: Agrochemical


Industry
Patent law is an important contention here

Typical Registration process for


Agrochemical

Time required for a Registration

Some more facts about


Agrochemical industry

For launching one noble chemical in crop


protection
140,000 molecules are tested
$ 210 m ($184 m in 1999) spend
9.1 years on average from 1st synthesis to
marketing

R and D process in agrochemicals


New Lead

Think of a new
target compound
Evaluate
results

Synthesise
target
SCREEN
N
O

Novel Product

CN

N
O
MeO2C

OMe

Parameters for screening


The following parameters are used by projecting
them 10 12 years ahead
Activity & Selectivity 1st Consideration
(Performance Parameters)
Properties of the chemical, Residual toxicity and
Soil toxicity 2nd Consideration (mainly
environmental parameters)
Patentability, Cost of manufacturing and others
3rd Consideration (mainly commercial parameters)

R and D in manufacturing Industry

Tata Motors 3 plants


Product
Improvement
In Plant
R and D
Process
Improvement

R and D in
Tata Motor
ERC
(central level)

Research and Development Structure at Tata motor

Product improvement
Input from dealers
Input from service persons

Process Improvement

When the process itself needs to be modified


starts working with a major problem
Brainstorming, Exploration of probable causes
Experimentation and Recommendation

Criteria for screening


Effectiveness of the idea on the cause
Ease of implementation i.e. the disruption to the
manufacturing process should be minimum
Cost effectiveness
Here an optimum combination of Effectiveness & Ease
of implementation is desired first and then cost
effectiveness is the distinguishing factor.

Innovative ideas from shop floor employees are also


encouraged and rewarded

Conclusion

Consideration of the market


Difference in judging criteria : once a
process is established, no major changes

Difference in new product vis--vis


improvement based research : aggregate
level business decision and functional decision

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