E-GROCER
1
BUSINESS MODEL
Smartpho
ne Apps
Premiu
m
Goods
Any Time
Value
Propositio
n
Purcha
se
Points
Special
Offers
Customer
Preferenc
es
Data
Auto
Lists
2
BUSINESS MODEL
Product
Positioni
ng
Premium
Services
Product
Promotio
ns
Reven
ue
Time
Charge
IT INFRASTRUCTURE
Domain Name
www.grocer4you.com
Architecture - 3 Tier,
J2EE
Database
Application Server
Web Server
Web Browsers
Operating System
Hardware
Specifications
Security
Applicatio
Applicatio
n
n Client
Client
Dynamic
Dynamic
HTML
HTML
Page
Page
JSP
JSP
Page
Page
Enterpris
Enterpris
e
e Java
Java
Beans
Beans
Databas
Databas
e
e
Legacy
Legacy
Data
Data
Store
Store
Client
Machine
J2EE
Server
Machine
Database
Server
WEBSITE DESIGN
SHOPPING CART
Add
Add Item
Item to
to
Cart
Cart
Show
Show
Recommendations
Recommendations
New
New or
or Return
Return
Customer
Customer
Payment
Payment
Method
Method
S
S
Create
Create
Account
Account
Login
Login
E
E
Confirmati
Confirmati
on
on Page
Page
Submit
Submit
Order
Order
Confirm
Confirm
Order
Order
PAYMENT GATEWAY
WAREHOUSE STRATEGY
DISTRIBUTION
Removal of Last Mile generates savings of 10 to 15%
Reduces the rate of delivery errors to less than 0.2%.
Low frequency goods
Implementation of collection and delivery points (CDP)
Delivery management is entrusted to a Logistics Service
Provider (LSP)
High frequency goods
Generalization of home delivery
Avoiding social costs & economic problems(inability to meet
time windows)
Providing time slots for delivery eg. 2hr, 6hr, 1day, 2 days etc.
Develop &
customize
1.Acquire
1.Acquire
customers
customers
2.Retain
2.Retain
valuable
valuable
customers
customers
1.Customise
1.Customise by
by
customer
customer
segment
segment
2.Develop
2.Develop
product
product
services,
services, to
to
meet
meet customer
customer
needs
needs
1.Understand
1.Understand
customer
customer
needs
needs
2.Differentiate
2.Differentiate
based
based on
on
different
different needs
needs
Understand &
differentiate
BUSINESS ALLIANCE
Suppliers
Suppliers
Warehousi
Warehousi
ng
ng
Logistics
Logistics
Services
Services
Local
Local
Grocers
Grocers
CUSTOMER DEMOGRAPHIC
37%
63%
Women
22-35
24
36-45
61
46+
Tea, Coffee; 7%
11
Below 22 3
Men
22-35
53
36-45
32
46+
Below 22
Men
Women
11
5
Others; 45%
PROMOTION STRATEGIES
Green Initiatives
Info Magazines
Premium Offers
Credit Facility
Plan & Forget Service
Capture & Enjoy Service
Thank
You