Management
2-2
2-3
External
all
environment
relevant
two
competitive
a firm
macroenvironment - fundamental factors that generally affect
all organizations
2-4
Suppliers
Organization
Rivals
Economy
Buyers
Competitive
Environment
Macroenvironment
Demographics
Substitutes
Social
values
Technology
2-5
The Macroenvironment
The
macroenvironment
most
and regulations
impose
2-6
economy
created
new
strategies
2-7
labor force
immigration
increasing
2-8
management
the
2-9
Competitive Environment
Competitive
environment
comprises
successful
react
managers:
2-10
Competitive Environment
New
entrants
New
entrants
Rival firms
New
entrants
New
entrants
2-11
their competitors
analyze how competitors compete
react to and anticipate competitors actions
competition
is most intense:
intense
2-12
of new entrants
barriers
include
Threat
of substitutes
technological
2-13
dependence
switching
suppliers
2-14
final
customer
2-15
Environmental Analysis
Environmental
Scanning
Scenario
Development
Benchmarking
Forecasting
2-16
Environmental Analysis
Environmental
uncertainty
lack
2-17
scanning
searching
2-18
Unattractive
Attractive
Competitors
Threat of entry
Substitutes
Many
Few
Suppliers
Customers
2-19
development
scenarios
Forecasting
method
2-20
given area
benchmarking team collects information on its own companys
operations and those of benchmark companies to identify gaps
gaps investigated to learn the underlying causes of performance
differences
2-21
to the environment
company
in
2-22
Stable
Complex
Simple
Dynamic
Decentralized
Bureaucratic
(Standardized skills)
Decentralized
Organic
(Mutual adjustment)
Centralized
Bureaucratic
(Standardized work
processes)
Centralized
Organic
(Direct supervision)
2-23
Adapting
at the boundaries
buffering
buffers created on both the input and output side of the business
smoothing
Adapting
flexible
at the core
processes - permit adaptation of the technical core
2-24
your environment
Independent
2-25
strategic
defenders
2-26
cause
Choose