Company

Established in Paris in 1854

Focused on fashion and leather
goods
Merger with Moet Hennessy in 1987,
form LVMH group

LVMH Group

Wines and spirits

Watches and Jewelry
Perfumes and cosmetics
Fashion and leather goods

 Combined the artistic creativity of its

designers with a rigorous
management resources
Luxury segment

Enter India
LVMH entered India in 1999
To sustain double digit growth rates

Historical reasons
Late 19th century 600 maharajahs
ruled
Ordered LV to make custom made
leather interiors for Rolls Royce and
hand bags
Helped LV surviving 1920s great
depression

 After 4 years LV had not yet made

direct sales
Custom duties were high
Federal government did not allow
foreign direct investment in retailing
venture
On April 2001 the federal government
lifted the ban on imports of leather
goods