NELSONS

CHAPTER 1

Background
Nelson's is one of the largest fruit corn and snack chain Business Company in

Malaysia, the founder of Nelsons is the man who called Kwok Teng Toong. He is
one of the world's first introducing Corn to the mass market In A Cup" of the
company. Nelson's aspire to the first company to the mass market in the world "cup"
Corn companies, the company slogan is "rich nutrition, and any time to enjoy. It told
consumers that a healthy, nutritious and convenient way to enjoy the new sweet corn
for people. They like to try new options for small food provide, at the same time it
also promoting healthy eating habits.
NELSONS is a truly homegrown Malaysian brand that has gone global. Twenty five
years of experience in sweet corn has given the Nelsons brand an edge in the corn
and snack food industry. There are now more than 80 outlets throughout Peninsular
Malaysian Sabah and Sarawak. Overseas, Nelsons is present in more than 800
outlets in 16 countries and our China operations are targeting the opening of 100
outlets by end 2012. Nelsons not only in Malaysia, but also in United States, Russia,
Singapore, Canada, Germany, Sweden, Romania, Bulgaria, Turkey, Philippines,
Saudi, Arabia, Kuwait, Indonesia, Brunei and so on. There are more than 1000 retail
stores now. Nelsons leaders get Malaysia's support and recognition, they are the
former prime minister Tun Dato' Seri Dr Mahathir bin Mohamad and Datuk Sri
Abdullah. They appreciate Nelson's is the most successful chain enterprises in
Malaysia.

 Nelsons relies on the mature brand assets of our Malaysia headquarters with

the first-class corn raw material supply and advanced production technology
and equipment, for the joining trader partners with strong backing. The
Nelsons Company engaged in brand building and chain business, which for
franchise partners to provide marketing, logistics, advertising, training support
in many aspects. It also has a broad market prospect such as positioning the
business center, community service and business supermarket, convenience
store, with the market prospects broad cooperation, the early stage of the
investment cost is small, low-cost operation, reasonable risk-averse, easily
enjoy the company brand assets. However, joining partners can get a higher
investment success rate, thereby reducing operational risk.
In strive to provide franchisees and customers with quality controlled corn,
Nelsons has pool of contracted farmers yielding our very own N28 specie of
corn that produces succulent kernels with a high sweetness level. This
company HALAL and HACCP certified processing plant in Chemor Perak
ensures that the quality and sweetness of the kernels are maintained through
its stringent processes. Nelsons integrated plan from farming, processing to
franchising the corn in cup and snack food concept has created vast
opportunities for entrepreneurs and a job market for many in Malaysia as well
as internationally.

 Nelson's franchise can be very profitable as it is an already established brand

with strong market presence. Everyone who visits to Nelson's is assured of

fresh, delicious affordable and healthy snacks from Waffles to Dorayaki, Corn
Soup to Corn Juice, Bubble Tea to Ice blended smoothies, Fruit juices to
Malaysian fruit ice-cream that can be enjoyed by people anytime, anywhere.
Quality of the product and quality of hygiene is the keyword of Nelson's and
they have their own corn farm and factory resulting in non-stop supply for
corn which makes them to sustain in the snack-food chain industry.
Moreover, it is not hard to spot a Nelson's outlet as it is found almost
anywhere with its green and yellow signboard and the kiosks are attractively
designed which is easy to assemble while relocating to a new venue.
Nelson's has bagged many awards such as Most Promising Franchisee,
Homegrown Franchise award, Outstanding Franchisee award, Most number
of Overseas Outlets for Malaysian Franchise.
Nelsons outlets are highly sought after by shopping mall operators because
of its proven brand name with strong successes enjoyed by many
franchisees, good training provided and comprehensive operating
procedures. Its affordable set up cost with good returns in investment and
attractively designed kiosks or premises attract instant attention in public
places.

 They have strong brand planning and marketing, for example

professional brand management team throughout the planning and

promotion to make full use of a wide range of media sources through
the series of advertisements and event marketing rapidly expanding the
influence which to create the branding awareness. Continued
advertising publicity in order to strengthen the consumer to Nelsons the
franchise business and franchise partners to confidence which for
receiving the better market effects. The systematic, professional support
and training through Nelsons to join partners to provide recruitment,
construction, operational guidance, skills training, promotion planning
support, which can get advanced business. Nelson vision is to be the
countrys leading corn and snack food franchise and to be represented
in the Global Markets. The mission of Nelsons contributing to the
countrys rising breed of entrepreneurs by providing an opportunity to
own an affordable franchise business serving healthy and enriching food
that can be enjoyed by people anytime, anywhere.

NELSONS MANAGERIAL STRUCTURE (Functional Organization

Structure)
Definition of functional management structure
Companies choose an organizational structure based on many

factors, including their size, their geographic dispersion, and the

number of different products and services they offer. In a functional
organizational structure , an organization's reporting relationships are
grouped based on specialty, or functional area.
For example, Nelsons have separate departments for marketing,
R&D, and operation. Generally, all the functional heads will report
directly to the company president or CEO.
The first advantage is staff is managed by a person with experience in
their same specialty who can adequately understand and review their
work. Second, staffers have the opportunity to move up within their
functional areas, which gives a reason for them to stay long-term. The
company gets the advantage of their expertise and company
knowledge over time and staffers work with others in their field, which
allows for knowledge sharing and lateral job moves to learn new skills.

Nelsons CEO (founder)

Nelson Kwok is the Founder and Managing Director at Nelson's

Franchise (M) Sdn. Bhd. since 1985. Nelson is the first

individual in the world to develop the corn in cup concept
popularizing the eating of corn from a cup instead of the
conventional corn on cob in 1995. Nelsons franchisees operate
over 800 outlets spread over Malaysia and 16 other overseas
countries. Transforming a sole proprietorship business into an
SME, Nelsons is a home grown Malaysian brand synonymous
with its corn in cup and nutritious wholesome snackfoods.
Nelson is currently the President of the Malaysian Retailers
Chain Association actively leading its members to business
missions overseas to encourage expansion of local brands
abroad. Dato has also recently been appointed the Honorary
Consul to the Republic of Mozambique in Malaysia.

Ceo Role
1. To lead, in conjunction with the Board, the development of the Companys strategy;
2. To lead and oversee the implementation of the Companys long and short term plans in
3.
4.
5.
6.
7.
8.
9.
10.

accordance with its strategy;

To ensure the Company is appropriately organized and staffed and to have the authority
to hire and terminate staff as necessary to enable it to achieve the approved strategy;
To ensure that expenditures of the Company are within the authorized annual budget of
the Company;
To assess the principal risks of the Company and to ensure that these risks are being
monitored and managed;
To ensure effective internal controls and management information systems are in place;
To ensure that the Company has appropriate systems to enable it to conduct its
activities both lawfully and ethically;
To ensure that the Company maintains high standards of corporate citizenship and
social responsibility wherever it does business;
To act as a liaison between management and the Board;
To communicate effectively with shareholders, employees, Government authorities,
other stakeholders and the public

Top Manager of Nelsons franchise (Rosiraton akma Abdul Rani)

Nelsons manager in headquarters, at Selangor is Rosiraton akma Abdul Rani. A franchise manager is

one who will be communicating the organizational strategy to the franchisee and handholding him to
success. He should understand the pain and the emotions of the investor to negotiate with the
organization to ensure that the franchisee is successful by providing adequate help in the start-up
stage of the business of this franchise. The success of the franchisor is rated in the success of the
franchisee. Therefore helping the franchisee being successful is the key to the success of a franchisor
and the franchise manager.
Franchise manager needs to look at the profit and loss account of the franchisee and suggests

various marketing activities along with the marketing team. He has the moral responsibility to help the
franchisee since he sold the brand he is also responsible for all the training needs of the franchisee.
He needs to understand what kind of training requirements for the staff and also for the franchisee.
Since he would know while signing the agreement the background of these franchisees, all of them
will not have all the required skills like marketing, finance, human resource, projects etc,
understanding the need the franchise manager should organise for the training to help the franchisee
to be a better entrepreneur to run the brand.
The franchisee manager is an important person in the franchising business, both for the franchisor
and the franchisee. In the current scenario there are not many who are looking at the benefit of the
both the parties they look at their own benefit, finally the brand and the franchisees suffer. Therefore
being an honest manager with high integrity will take him to places and he will be able to build brand.
A franchisee manager should be part of the system for a longer period of time to establish stability to
the organization. That will ensure brand stability too.

Department operation (Muhammad Azlan bin Amin Nunian)

Department of operation in headquarters is Muhammad azlan.
As a Nelsons franchise operation director, Azlan main role is direct and control all

Production, Purchasing and Distribution employees to ensure that they are appropriately
motivated and trained and carry their responsibilities to the required standard. Second
responsibility is, contribute to the development of the companys corporate strategy and
lead strategy development in the areas of Production, Purchasing and Distribution to
ensure that company achieves its short and long-term objectives.
As a director Azlan also responsible for develop and implement all necessary policies and
procedures to ensure that the Production, Purchasing and Distribution functions achieve
their business objectives, develop and control the budget for the Operations Department to
ensure that the Department has all the resources required to meet its objectives within
agreed financial parameters. Besides that, Azlan also direct and control the Production
function to ensure that finished goods of the required standard are available to customers
within agreed costs and at the right times and direct and control the Purchasing function to
ensure that the company has all the resources required for production purposes within
agreed costs and quality standards and at the right times, direct and control the
Warehousing and Distribution functions to ensure that customers are supplied with the
right quantities of goods at the right times and develop all necessary policies and
procedures to ensure that a safe and healthy working environment is maintained at all
company sites.

Department finance (Norshakila Binti Mohd Padeli)

Department finance of Nelsons franchise in headquarter is Norshakila Binti Mohd Padeli. As a

finance director, Norshakila should play several main role to ensure the financial of Nelsons
company always stabil. There are cash needs beyond the day to day working capital, the
finance department is responsible for advising and sourcing longer term financing.
Norshakila will be key in preparing the documents required for these presentations and may
work with outside consultants on a company valuation. In larger firms considering public share
offerings the finance department will assist with the preparation of the offering documents but
will likely also use outside consultants to advise on this complicated process. With the must
taken care of, the finance department can now start to contribute to the management and
improvement of the operations by measuring and reporting regularly on key numbers crucial.
Management accounting information is information that managers can use to monitor the
operations and decide where further attention may be required. It will likely include some nonfinancial information and should be communicated to managers in a way that is easy to
understand.
Finally, the finance department should be called upon to provide information to assist
managers in making key strategic decisions, such as which markets or projects to pursue or
the payback periods for large capital purchases. The finance department can often contribute
an objective perspective of Nelsons based on special financial assessment techniques.

Department Marketing (Mohd Iqbal Bin Sallehuddin)

The director of marketing in Nelsons headquarters is Mohd Iqbal Bin Sallehuddin.

The marketing department has overall responsibility for growing revenue, increasing
market share and contributing to company growth and profitability.
Responsibility for setting marketing strategy in line with overall company strategy and
objectives.
The marketing department reaches agreement on strategy with the board or senior
management team before planning campaigns in detail. Market research is a key
responsibility for the marketing department. Research helps the company identify
market opportunities and gain a better understanding of customer needs.
The department can carry out its own research by studying industry reports, market
data on websites, or by contacting customers and prospects to survey their needs and
attitudes. Alternatively, they can brief a market research firm to carry out the research.
The marketing department also works with Internal or external product development
teams to develop new products or improve existing ones. The department analyzes
sales of existing products and identifies gaps in the product range where there may be
opportunities for the company. Marketing employees provide development teams with
information on customer needs and preferences to help them identify the features or
improvements to incorporate in new products.

CHAPTER 2
Many people think that a franchise business is the easiest way to start a business,
must be profitable, well-known brands, and have established training from the
franchisor, and so on. Actually, when an entrepreneur has been directly involved
with the franchise business then they will feel good to bad business. Before
choosing to become franchisees of a franchise system, if the entrepreneur it is
appropriate to examine the following points. Failure to comply with one of the
following case-Items will result in failure but it also can lead to bankruptcy.

FRANCHISING problem faced by NELSON'S

1. THE SUPPLY OF FRANCHISE.
Is it easy or can supply goods franchisor Nelson was to open in Malaysia? And

whether the goods are cheap or expensive goods in Malaysia?

This is a problem that always faced the franchisor to do business in Malaysia.
Supply is not easy to be faced by suppliers. This function is in fact a series of
activities to provide the supplies in accordance with the needs, both with regard to
the types of places, prices and resources that can be accounted for. A series of
supply procurement activities of planning and determination of the need to supply
receipts. The planning phase is the phase in which the franchise must make the
preparation of business plan and a plan of action for the supply before starting a
business. After an evaluation phase, businesses will experience a variety of
situations. Business has met all the requirements in terms of concept, sales and
financial records as well as fortunate. For franchised businesses in the near
future. Businesses do not make consistent profits and have shown a pattern of
declining sales

2. Financial Barrier For Starting A Business

Franchise
All know that capital to start a franchise business is great. Therefore, not everyone

is able to do this business can also give good returns. capital base is very large
and it may not be sufficient if using their own money to start a business. Do you
have a budget to carry out planning your franchise?
If you have sufficient financial means, can open up the franchise by hiring a
franchise consultant. Should do it yourself or hire specialized staff. franchise will
require a certain amount of money / budget for staff training franchise, franchise
documents, conduct marketing activities and branding of the franchise, improving
outlets and a study for the product / service in accordance franchised. Who will
help you plan and implement your franchise?
Early stage must be to seek advice from any franchise consultant registered with
the ministry. Alternatively, the franchise can also get guidance from a website that
has been made by the parties, to facilitate the said problems. You also need to
determine which staff can be held accountable, and give your full attention to the
franchise program or help you manage daily operations, while you focus on the
franchise program.

3. SELECTION OF FRANCHISE
The selection of a franchise is difficult because choosing the wrong franchise will

cause problems in later operating systems and will bring any profit to the dealer
problems will arise if the wrong franchise dealer and this always happen to
venture into a new business franchise business. Must now the real purpose for
doing business franchise? Every owner of a company / business who choose to
grow through franchising has its own reasons. There may be among the reasons
given are completely focused on the company's plans to grow as a successful
franchise network. But there is also a franchisor that has been found to have
goals that deviate from the true goal of the franchise itself and not focus to
develop franchisees, franchise expected to help solve the problem of debt the
company made during the next franchise is also expected to open up
opportunities to get loans and better grants from the government. Thus Francais
expected to provide benefits to the extent possible without the franchisor to invest
a lot to improve the infrastructure. And Franchise seen as a quick and easy profit.

POSSIBLE SOLUTION FOR EVERY PROBLEM

FACED
THE SUPPLY OF FRANCHISOR.
For traders who want to trade goods franchisor should review the system of

supply of goods franchisors. This is to prevent the product cannot be sold due
to no supply of goods which according to the system or systems sales
business profitable. Keep in mind the goal of becoming a franchisee is to
leverage the purchasing power or "economies of scale" .Only, a large
franchise system and has many franchisees definitely able to supply goods at
a cheaper price than other suppliers outside. Make a little research, compare
the prices offered for the 10 varieties of their products, compared with similar
products from outside suppliers. If the price is higher than the franchisor. If
the franchisor itself failed to supply at competitive prices, meaning it does not.

FINANCIAL BARRIER FOR STARTING A

BUSINESS FRANCHISE
As are aware for start a business must have a capital of beginning to use the money from the

savings potential entrepreneurs, in addition there is also the financial resources that can be
obtained through a loan provided by the government through agencies appointed specifically or not
to develop business systems franchise, which most closely with this business is KAP Nasional
Berhad (PNS), an agency under the Ministry of Domestic Trade, Cooperatives and Consumerism
Ministry (Ministry). Ministry was established on 27 October 1990 aims to promote the development
of domestic trade ethically and protect the interests use . In 2009, the role and functions of the
ministry has been expanded to include the franchise sector and cooperatives. One of the agencies
under the ministry directly involved with the franchise business is PNS. Role civil servants is to lead
the development of the franchise industry in Malaysia. PNS aim to lead the development of the
franchise industry in Malaysia and developing number of franchisees, through expertise in
providing services and products PNS-product quality also plays a role in pioneering and lead the
growth of the franchise industry in order to realize the goal of producing more entrepreneurs in the
field of franchising. One of the main objectives of civil servants is to develop local products and
develop them to take country. PNS also provides advisory services and special schemes for
franchisors and franchisees and franchise partners welcome to Malaysia. Under civil servants
there are several schemes of financing for franchise businesses that can be exploited by potential
franchisees include Franchisee Financing Scheme and Financing Scheme Executive with a loan
size of up to RM1 million. In the meantime, there are many government agencies that also offers
financial indirectly to start and expand the franchise business which, SME Bank, Majlis Amanah
Rakrat (MARA), Tabung Ekonomi Usaha Niaga (Tekun), and Amanah Ikhtiar Malaysia (AIM)

SELECTION OF FRANCHISE
Guide for entrepreneurs to choose a franchise business is before taking a decision
to choose a franchise business, some things need to be considered and that the
selection is done right and so franchisees can benefit in the long run. Things to
consider are as follows: Types Business Content Franchise Business Success
Content Business Growth
States
Business Experience.
Size System Network
Support
Right Exclusive Territories
Franchise Aagreement
Validation States
Fees Franchise
Financial Help

CHAPTER 3
INFORMATION ON HOW TO
BECOME A FRANCHISEE OF THE
NELSONS FRANCHISE COMPANY

Concept of Nelsons
Nelsons

Franchise business focuses predominantly on two areas of food service for revenue generation,
corporate catering and fundraising. In both cases, Nelsons unique products and processes can be fully
utilized to provide franchisees with competitive advantages both from a quality and efficiency standpoint.
Initially, franchisees are encouraged to focus on building a client base in the catering portion of the business
due mainly to the ease of entry into this market. Typically, providing a quality product at a competitive price
paves the way for building this client base. Once this base is established (within the first 6 18 months)
franchisees are encouraged to more actively pursue non-profit organizations as clients for potential
fundraisers. Although both revenue streams have the potential to grow rapidly, they have historically taken
extensive marketing efforts for the first three to four years of the business to build significant momentum for
the revenue stream of the future.
Special events such as fairs, festivals, or even sporting events can serve as great promotional opportunities.
However, because of the inconsistent nature of these types of events, Nelsons franchisees are strongly
discouraged from relying on any such event for positive revenue growth. Until the brand has been fully
established in a market (3 4 years) these events provide minimal profit potential and should be approached
only as promotional opportunity where hard costs will likely exceed financial benefits.
Nelsons franchise provides franchisees with all the tools they need to build both aspects of the previously
described business model. In addition to a start-up equipment package, Nelsons franchisees are also
provided with initial training in the areas of marketing, selling, and operating a Nelsons business. And,
because each territory is unique, on-the-job training in previously developed franchise markets provides
franchisees with a critical look at systems of operation from a number of different perspectives.
In addition, Nelsons franchisees maintain a link to a network of individuals who have had firsthand experience
establishing their business in new territories. Individual franchise success eventually becomes beneficial to
the group of franchisees as valuable ideas and information regarding opportunities for growth are shared and
utilized throughout the franchise system.

Owning a Franchise Business

Become an entrepreneur with a low capital investment with no special skills

needed. All must have to do is manage an outlet that has a simple operation and
that so easy to manage. With a good return of investment, most outlet owners can
expect to experience a return of investment of less than 1 year.
Franchisee can also expect to secure good location with Nelsons well known
brand at most hypermarket and departmental stores such Tesco, Jusco, Giant,
Carrefour, Mydin, Imago, Sungai Wang, Central Market, Centre Point, One
Borneo Hypermall, Summit Square and many more Mall in Malaysia. Own highly
attractive and brightly colored designed kiosks that are easy to assemble or
disassemble which in turn reduces the cost of relocation and also the difficulty in
relocating to a new venue. Franchisee will also be able to innovate and introduce
new product in the outlets.
Main operational training will be provided by Nelsons. Franchisee should be
hands on in operating the outlet and should also have some seed capital to start
up the business. However this does not mean Franchisee needs to be present at
the outlet all the time. Franchisee only needs to supervise the outlet staff.

Master Franchise Opportunity

Master Franchisee is given the opportunity to operate many outlets within a

given territory. Master Franchisee would be able to recruit Franchisees within

their territory earning franchising fee and also profit from the supplies sold to
Franchisees within their territory.
Master Franchisee will be able to have a high return on his investments from
every outlet that is owned. On top of that Master Franchisee will have an
opportunity to manage a chain of outlets operated by franchisee operated
within the territory. Opportunity to innovate and introduce products within the
franchisee chain is also given to Master Franchisee. Expand the franchisee
chain to other territories approved by Nelsons.
Master Franchisee must have sufficient capital to open several outlets per
year and also able to secure good warehousing and cold storage facilities.
Master Franchisee must also be able to secure good location with high traffic
flow in the territory. Master Franchisee must also have good management
and business administrative skills and an to operate a snack food business
chain.

Nelsons Franchise fee, initial cost,

requirements, expected ROI
For those who wants to open Nelson's franchise. One can become Master

Franchisee if have sufficient funds, so as to open several outlets within a given

territory per year thereby securing high return of investment from every outlet that is
owned.Also one can start Nelson's franchise with low capital investment. Most of
Nelson's outlet owners receive return of investment less than a year.
For CKD Scheme (Complete knock down kiosk) kiosk Area is 8ft x 8ft and hence
less than 200 square feet is enough. The Nelson's Kiosk or Outlet package consists
of 2 Freezers, Steamer, Bubble Tea Counter, Blender, Menu duratrans, stainless
steel racks and pans, smallwares and accessories, cash register, drinks dispenser.
To open franchise in Malaysia the initial cost to start Nelson's Franchise will be
about RM 30000 to RM 80000 which is covers renovation, design of kiosk, rental,
manpower and all other issues involved. Franchise fee for Nelson's is RM12000 for
5 years which is affordable and also need to provide a 5,000 for security deposit and
3,000 training fee and other minor payments. Absolutely no royalty to encourage
entrepreneurs who seek a business opportunity because the company value is they
dont charge any royalty to a franchisee. For a very more information about franchise
Nelsons the E-mail for Nelsons company is franchise@nelsons.com.my or go to
Website www.nelsons.com.my the year established is on 1985.

Nelsons Special Product

In Nelsons strive to provide franchisees and customers with quality controlled

corn, Nelsons has pool of contracted farmers yielding Nelsons very own N28
specie of corn that produces succulent kernels with a high sweetness level.
Nelsons HALAL and HACCP certified processing plant in Chemor Perak ensures
that the quality and sweetness of the kernels are maintained through its stringent
processes. Nelsons integrated plan from farming, processing to franchising the
corn in cup and snack food concept has created vast opportunities for
entrepreneurs and a job market for many in Malaysia as well as internationally.
Nelsons outlets are highly sought after by shopping mall operators because of its
proven brand name with strong successes enjoyed by many franchisees, good
training provided and comprehensive operating procedures. Its affordable set up
cost with good returns in investment and attractively designed kiosks or premises
attract instant attention in public places.

Nelsons Achievements in Franchise

Business
Over the years, besides being blessed with a blossoming franchise business,

Nelsons has also been continuously showered with awards. The first award
arrived in 1997, when Nelsons was awarded with the title of Most Promising
Franchisee award followed by the Franchise of the Year award and Home
Grown Franchise award the following year. For the next 2 consecutive years,
Nelsons bagged the Outstanding Franchisee award. The latest award to add to
the growing list is the Most Number of Overseas Outlets for Malaysian Franchise
in the year 2006.
Awards aside, Nelsons recently signed and appointed as one of the 8 main
sponsors of the Global Village, which is part of the events organised in
conjunction with the annualDubai Shopping Festival. A lofty figure, RM1 million
was paid to secure the exclusive rights for Nelsons to set up 16 completely
knock-down kiosks spread across the grounds.

CONCLUSION

Nelsons is one of the largest fruit corn and snack chain Business Company with the founder of this company is
Kwok Teng Toang or Nelson Kwok. Nelson is the first individual in the world to develop the corn in cup concept
popularizing the eating of corn from a cup instead of the conventional corn on cob in 1995. The slogan of this
company is rich nutrition, and any time to enjoy. There are 25 years of experience in sweet corn has given the
Nelsons brand an edge in the corn and snack food industry. At overseas, Nelsons company presented more than
800 outlets in 16 countries and our China operations the opening of 100 outlets by end 2012. This company not only
has in Malaysia, but also had at many countries in this world. There are more than 1000 retail stores now. The
Nelsons company engaged in brand building and chain business, which for franchise partners to provide marketing,
logistics, and also training support in many aspects. Peoples are like to visits this company to assured of fresh,
delicious affordable and healthy snacks. Nelsons franchise can be very profitable as it an already established brand
with strong market presence. Company choosing their organizational structure based on many factors, including
their size, their geographic dispersion, and the number of different products or service. Generally, all the functional
heads will report directly to the company president or CEO. Under the president or CEO, there are having a top
manager, department operation, Department finance, and Department Marketing to help in franchisee.

Supply is not easy to be faced by suppliers. This is a problem that always faced the franchisor to do business
in Malaysia. To solve this problem, there are only, a large franchise system and has many franchisees definitely able
to supply goods at a cheaper price than other suppliers outside.Therefore, not everyone can afford to run this
business even able to give a good return. One of the agencies under the ministry directly involved with the franchise
business is PNS. PNS aim to lead the development of the franchise industry in Malaysia and developing number of
franchisees, through expertise in providing services and products. The selection of a franchise is difficult as
choosing the wrong franchise will cause problems in later operation system and will bring no profit to the dealer,
some things need to be considered and that the selection is done right and so franchisees can benefit in the long
run.

Franchisees are encouraged to focus on building a client base in the catering portion of the business due
mainly to the ease of entry into this market. Once this base is established (within the first 6 18 months)
franchisees are encouraged to more actively pursue non-profit organizations as clients for potential fundraisers.
However, because of the inconsistent nature of these types of events, Nelsons franchisees are strongly
discouraged from relying on any such event for positive revenue growth. Franchisee should be hands on in
operating the outlet and should also have some seed capital to start up the business.