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CREATIVE THINKING

SEMINAR

Department of General Studies


Dr Huda Hilal

PROVOCATION &
MOVEMENT
Training in the Seminar of July 2012

Si
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provocation

Main track
How do we get across from the main track to the sidetrack, this
is where systematic provocation methods of lateral thinking
come in

PROVOCATION
The best definition of provocation is that: There may
not be a reason for saying something until after it has
been said.
Einstein used to carry out thought experiment, f x:
what would I see if I were traveling at the speed of
light. Provocation is similar thought.
Many important ideas came through chance or
madness, & have a sort of discontinuity that forced us
outside reasonableness of our experience.
with deliberate provocation we can produce the same
effects.
Provocation is fundamental aspect of lateral thinking,
& creativity.

PROVOCATION

That is a provocation, the word PO is derived form


such words: hypothesis, suppose, possible, poetry. All
these words describe the forward use of an idea. The
word PO stands for provocative operation.
The problem is river pollution by factories sited along
the river. The statement PO the factory should be
downstream of itself, is illogical at first sight. But it
leads to the suggestion that legislation should insist
that the factorys input would be downstream of its
own output, so it would be the first to suffer from
failure to clean up.
PO, cars should have square wheels.
PO, planes should land upside down.
PO, letters should be closed after posted

PROVOCATION

Two stage process


The first stage: setting up of the provocation.
The second stage: the use of the provocation to
move forward to a useful new idea.
The sequence has to be:
1. choosing the creative focus.
2. setting up the provocation.
3. using the provocation.
Using provocation involves a special mental
operation called movement, when we learn
movement we can proceed the method of setting
up provocation. .

PROVOCATION
Indicator: Po (provocative operation)
There are two methods of setting up
provocation.
1. The escape method.
2. The stepping-stone method.

PROVOCATION
1.The

escape method
The first step: spelling out something we
take for granted
The next step: to escape from what we
have taken for granted. Ex; we take for
granted that restaurants have food.
Provocation: PO, restaurants do not have
food.

PROVOCATION
2.The

stepping-stone method:

To carry out some mechanical operation on some


thing that exists. Visualize that on a walk you
come to a stream you have to cross, the first step
is to pick up a large stone & throw it into the
middle, the second step to use the stepping-stone
to get across. You should make sure you do not
use the escape but reversal provocation
They are four methods; Reversal,
Exaggeration, Distortion, Wishful thinking.

PROVOCATION

1.

2.

Reversal
It is a relationship between 2 objects, 2 parties
or 2 people.
E.g.
Lecturer teaches student
Po, student teaches lecturer
Patient goes to clinic
Po, clinic goes to patient

PROVOCATION
EXAGGERATION:
You exaggeration increase and decrease
You are dealing with numbers, dimension and
figures
Dont reach the zero (0) because when become zero
it means the Escape method
1. Radios have 15 stations
Po, Radios should have 500 stations
Po, Radios should have 1 station
2. Classrooms have 2 doors
Po, classrooms should have 10 doors
Po, classrooms should have 1 door

PROVOCATION
DISTORTION
Theres a certain arrangement, procedures and
steps
You distort the arrangement, procedures and
steps
One way to do it, you use after and before
1. Po, you take the medicine before you see the
doctor
2. Po, you drink the juice before you open the can
3. Po, you drive the car before you start it
4. Po, you attend the class before you register it

PROVOCATION

WISHFUL THINKING

Dreaming, fantasy and imagination


It is impossible to be done
Wish has to be impossible
1. I wish I can fly
2. I wish I can have a pen that can write itself
3. I wish there are 48 hours a day
4. I wish everyday is holiday
5. I wish I remain 17 years old

MOVEMENT
Movement: is the central to creativity, It is impossible
to be creative without having some skills at
movement.
When the information come to the mind, the brain
allows it to be organized in patterns, perception is the
original formation & subsequent use of the patterns,
it recognizes & monitor, here judgment comes in.
The difference between judgment & movement is that:
in judgment we reject the idea that doesnt fit our
existing patterns, in movement; we are not interested
in whether the idea fits or not, we are interested
solely in where we can move from the idea. We seek to
move forward.

MOVEMENT
The use of movement
At this moment, we are considering the use of
movement in order to move forward from a provocation
to a useful new idea, without movement there is no
sense in using provocation.
The general sense of movement means the
willingness to move forward in a positive exploring
way rather than stopping to judge whether something
is right or wrong.
The general attitude of movement is important,
someone says something, one person judges whether it
is wrong or right, anther person is interested in what
statement leads to. The first is wearing the black hat ,
the other is wearing the green hat.

MOVEMENT
There are two broad ways of using
movement; general attitude & systematic
techniques.
General Attitude: the general willingness to
move forward from a statement or
provocation.
Systematic Techniques: there are five
systematic techniques for getting movement
from a provocation or statement.

MOVEMENT
we are not interested in whether the idea fits
or not, we are interested only in where we can
move from the idea. We seek to move
forward.
there are five systematic techniques for
getting movement from a provocation or
statement.

1.

Extract a principle, 2.Focus on the


difference, 3.Moment to moment, 4.Positive
aspects, 5. Circumstances.

judgment

Movement

Movement is fluid & concerned with: to, where does this lead to, it is a pan of
water logic with its flow & fluidity, it comes under the green hat

MOVEMENT
1. Extract a principle: you take something from
the provocation, & ignore the rest, then proceed to
work with what you have extracted, you seek to
build an idea around this principle.
Ex: An advertising agency was seeking a new
advertising medium. A provocation was
suggested; PO, bring back the town crier.
The town crier can go to where the people are.
(reachable, removable)
The town crier can change the message according
to the audience.(controllable)
- The town crier can answer questions (active)
- You cannot switch the town crier off (persistent,
continual).

MOVEMENT
We choose the last one (persistent,
continual).
- so now you forget all about the town crier,
& look around for a medium that would
not be able to turn off.
The idea or movement would be to have
public telephones that made no charge for
a call, advertisers will pay for these
messages, & the caller will get free
messages, & free calls.
-

MOVEMENT
Extract a principle
EXAMPLES:
PO, I wish I have wings so I can reach my work
or classes on time.
PO, I wish I can give charity to all poor people
around the world.
PO, I Wish I can open a center that can
accommodate all the orphans.
PO, bring back the mosque meetings for
memorizing Quran.

MOVEMENT
2.Focus on the difference:
here the provocation is compared with the
existing idea of doing things, the points of
difference are spelled out, & pursued to see if
they might lead to interesting new ideas
Provocation: PO, stamps should be long & very
thin.
The difference of long dimension
The length of the stamp might be proportional to
the value of the stamp.
This suggests that a unit of length might
represent a unit of value on the stamp,
Movement: so no need to put a value on the
stamp.

MOVEMENT
PO, The Islamic classes in UIA should be
comprehensive.
1. What is the differences between UIA &
ordinary university?
Teaching Islamic ethics, Fiqh, Aqudah, Quran
2. This leads to the idea that every Islamic
university teaches these subjects.
3. the movement is that: no need to clarify the
Islamic subjects when you are going to do
advertisement, it is known by the title.

MOVEMENT
3.Moment to moment:
We imagine the provocation being put into
practice, we visualize what is happening, moment
to moment, it is like watching a videotape.
Provocation: PO, cars have square wheels.
We imagine the car starting to roll, the square
wheel rises up, which leads to bumpy ride, now the
suspension anticipates & adjusts, this leads to the
concept of adjusting suspension, this in turn leads
to the idea of a vehicle going on rough ground.
Movement: This leads to the idea of intelligent
suspension, today several companies such as
(GM) is using this system.

MOVEMENT
Provocation: PO, I wish every student at
UIA is a cleric.
1. We imagine every student teaching Islam
to people here and there, abhorring people to
do good and refrain from bad.
2. Movement is that: we come to the idea of
training UIA students to become Dayia.

MOVEMENT

4. Positive aspects:
The simplest of the movement techniques, it is yellow
hat, we look directly to any benefit in the provocation,
what values are immediately present? We are
interested in what is directly present rather than what
the provocation might lead to. We take this value &
move forward to new ideas.
Provocation: PO, cars should have their engines on
the roof.
The positive aspect: equal weight distribution on both
axles. More space in the car .
Movement: From this might come the idea of a
shorter mid engine car, with passengers sitting above
the engine platform.

MOVEMENT
4. Positive aspects:
Examples:
PO, restaurants do not charge for food, but
for time.
PO, universities provide classes inside
mahalah.
PO, parents do not give money to their
children who are studying in universities.
PO, the telephone rings all the time & falls
silent when there is a call.

MOVEMENT
5.Circumstances:
under what circumstances would this provocation
have a direct value?
In flooded conditions, a car with the engine on roof
would have a direct value, because it would be
possible to drive in deeper water without affecting
the engine.
:Provocation: PO, drinking glasses should have
rounded bottoms. Under what circumstances would
rounded bottoms have a direct value? You could not
put down the glass until you finish. So the bar can
sell more drink.

MOVEMENT
Circumstances:
Examples:
Under what circumstances these PO would
work?
PO, All countries should practice Islamic
banking.
PO, classes should be set up in mahalah.
PO, all restaurants should provide halal food.
PO, restaurants do not charge for food but for
time.

EXERCISE
Question two: (20 marks):
Use provocation skills to come up with 5 illogical
ideas related to the following: Enhancing the
religious education in Malaysian universities.
Choose one idea of PO, and use movement skills to
generate five logical ideas.
Question Three: (20 marks):
Use provocation skills to come up with 5 illogical
ideas related to the following: Support the issues of
Muslims in the poor areas.
Choose one idea of PO, and use movement skills to
generate five logical ideas.

EXERCISE
Question Four: (20 marks):
Use provocation skills to come up with 5 illogical
ideas related to the following: spreading the Islamic
message in non-Muslim world.
Choose one idea of PO, and use movement skills to
generate five logical ideas.
Question Five: (20 marks).
Use provocation skills to come up with 5 illogical
ideas related to the following: Enhancing Halal food
restaurants in non-Muslim countries.
Choose one idea of PO, and use movement skills to
generate five logical ideas.

EXERCISE
Question six: (20 marks):
Use provocation skills to come up with 5 illogical
ideas related to the following: rescuing the poor in a
broken economic world.
Choose one idea of PO, and use movement skills to
generate five logical ideas.
Question seven: (20 marks):
Use provocation skills to come up with 5 illogical
ideas related to the following: protecting the
environment in a polluted world.
Choose one idea of PO, and use movement skills to
generate five logical ideas.

PROJECT
Question Four: (20Marks)
Use Provocation skills to come up with at least 3
illogical ideas related to the following: Reviving
the Islamic spirit in a complicated and
challenging world.
Choose one idea from PO, and use movement
skills to generate three logical ideas, then choose
one promising idea and shape it to become;
useful, workable, practical, interesting and
acceptable.

PROJECT
Use Provocation skills to come up with 5 different
illogical ideas related to the following: Reviving
IIUM curricula in a modern and challenging
education among Western universities.
Choose one idea from PO, and use movement
skills to generate five logical ideas, then choose
one promising idea and shape it to become;
useful, workable, practical, interesting and
acceptable.

PROJECT
Use Provocation skills to come up with 5 different
illogical ideas related to the following: There are
many challenges that students of IIUM encounter
such as; difficult curricula, foreign language
English not Malay-, International lecturers and
multi racial students, how to enhance students'
achievement among such challenges.
Choose one idea from PO, and use movement
skills to generate five logical ideas, then choose
one promising idea and shape it to become; useful,
workable, practical, interesting and acceptable.