ATTRACTICTING AND

RETAINING BANKING
CUSTOMERS
SUMITTED TO:
Dr. RAJESHWARI MALIK
SUBMITTED BY:
MOHITA RASTOGI
VIBHOR JAIN
VRINDA VYAS
UTKARSH GOEL

WHAT IS BANK MARKETING ?

Bank Marketing is defined as, An aggregate
of functions directed at providing service
to satisfy customers financial needs more
effectively than the competitors, keeping
in view the organizational objectives of the
bank.

IMPORTANCE OF BANK MARKETING:

Awareness among customers

Quality as a key factor
Growing competition
Technological advances

SPECIAL FEATURES OF BANK

MARKETING:
Intangibility
Inseparabilit
y
Perishability
Variability

Strategies For Attracting Customers

In Banking Sector
Emphasis On
Deposits
Form a Saleable
Product Scheme
Anywhere Banking
Online Money
Transfer
Customer
Awareness

 Advertisement
7 days banking
Selling product in
rural areas
Plastic money

What is Customer
Retention?

Customer
retentionrefers to the
activities and actions that
companies and
organizations take in order
toretain their existing
customers.
Strategies for Retaining

Why is there a need to retain

customers?
To ensure customer satisfaction
Protection of the current revenue stream
Loyal customers refer other business to
you
Customer Acquisition cost is more than
the customer retention cost
A 2% increase in customer retention has
same effect as decreasing costs by 10%
A 5% increase in customer retention
increases profits up to 125%

Strategies for Retaining

Strategies for Retaining

Customers

Customer Engagement with

SMS/E-mail Marketing
Offer Good Quality Products
Improving Customer Service
Loyalty Reward Programs
Focusing on After-sales Service
Be willing to change
Strategies for Retaining Customers

Case Study
MUTHOOT FINANCE LTD.

Muthoot finance ltd. Is an Indian

financial corporation. It is known as
the

Largest Gold

financing
company in the world.

Case Study
MUTHOOT FINANCE LTD.

I. M. A. G. E.