Advertising Appeal

Submitted To:Submitted By:Prof. Terjani Goyal

Ayushi Ojha

Advertising Appeal
Advertising appeals are designed in a
way so as to create a positive image
of the individuals who use certain
products. Advertising agencies and
companies use different types of
advertising appeals to influence the
purchasing decisions of people.

Moral Appeal Appeal

These appeal are those appeals to the
audience which appeal to their sense
of right and wrong.
This appeal mainly focused on
prohibition, adult literacy, social
forestry, anti smuggling, consumer
protection etc.

Moral Appeal

Thank You