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  • Break Even Timeframe Scope For Expansion Brand Identity

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    Upgrading only a few select stores based on location demand would have the lowest break even timeframe but limited scope for expansion and risk of brand confusion if not properly differentiated. Spinning off a separate upgraded format store under a new name would have high upfront costs but maximum flexibility and no effect on the existing brand. Upgrading all stores uniformly would be the most expensive option with a long break even time and limited expansion due to higher new store costs.

    Deskripsi Asli:

    Subhiksha

    Judul Asli

    Evaluation

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    Upgrading only a few select stores based on location demand would have the lowest break even timeframe but limited scope for expansion and risk of brand confusion if not properly differentiated. Spinning off a separate upgraded format store under a new name would have high upfront costs but maximum flexibility and no effect on the existing brand. Upgrading all stores uniformly would be the most expensive option with a long break even time and limited expansion due to higher new store costs.

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    © All Rights Reserved
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    9 tayangan1 halaman

    Break Even Timeframe Scope For Expansion Brand Identity

    Diunggah oleh

    Tarun
    Upgrading only a few select stores based on location demand would have the lowest break even timeframe but limited scope for expansion and risk of brand confusion if not properly differentiated. Spinning off a separate upgraded format store under a new name would have high upfront costs but maximum flexibility and no effect on the existing brand. Upgrading all stores uniformly would be the most expensive option with a long break even time and limited expansion due to higher new store costs.

    Hak Cipta:

    © All Rights Reserved
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 1

    Evaluation of Options

    Break Even Timeframe

    Upgrade a few stores


    (depending on the
    location), keeping the
    same name
    Spin-off a different
    format store
    (upgraded), with a
    different name
    Upgrade all stores,
    keeping the same
    name

    Lowest, as only those


    locations would be
    selected where there is a
    demand/ expectation for
    such upgradation
    High, but not as
    prohibitive as upgrading
    all stores
    Highest, due to large
    scale upfront costs

    Scope for Expansion

    Brand Identity

    Limited

    Chances of brand
    confusion if not
    handled correctly

    Maximum

    No discernable effect
    on the Subhiksha
    brand name

    Limited, as the cost for


    opening each new store
    would be more than what
    it would have been had
    the flexibility of not
    upgrading been provided

    Uniform

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