THE TYPES AND

PURPOSES OF
RESEARCH

[B]

Milly Banbury

INTRODUCTION
Nature and purpose of research
Types and methods of research
Examples
Data

[D]

[M]

PRIMARY RESEARCH
New data.
Examples: Surveys, interviews.
Chocolate bar research.
Advantages: accurate and reliable
Disadvantages: takes time and money.

[P]

[Q]

SECONDARY RESEARCH
Use of data already created.
Examples: Books and newspapers.
Advantages: cheaper and easily accessible
Disadvantages: potentially unreliable and outdated.

[G]

[S]

DATA GATHERING AGENCY'S

Provide information
Broadcaster audience research board
Weekly television statistics
Save plenty of money and time

[T]

QUANTITATIVE RESEARCH.
(Berger, 1998)
Can be measured numerically
Audit bureau of circulations

National readership survey

BFI box office figures.

Top 40 chart

[Y]
[F]
[k]

QUALITATIVE RESEARCH
characteristics and qualities of something
Examples: film/ game reviews.
Producers to learn first-hand

[C]

[w]

AUDIENCE RESEARCH
target audience
attitudes towards the product
specific characteristics: Age, Gender, Ethnicity
Direct feedback
Geo demographic
Psychographic

[H[
[A]

[E]

MEDIA PACK

Public audience data

audience statistics, attitudes/opinions
potential advertisers
use that platform

MARKET RESEARCH
compete
Gap in the market
Avoiding production costs
ABCDEFGHIJKLMN OPQRSTUVWXYZ
[H]

[J]

PRODUCTION RESEARCH
physical production
save money
helpful within the media

[I]

[L]

PICTURE
BIBLIOGRAPHY
[B] Research India Publications, RIP, 2016. Picture accessed from: http://
www.ripublication.com [31,10,2016]
[D] Research data Oxford, RDM, 2013. Picture accessed from:
http://researchdata.ox.ac.uk/ [31,10,2016]
[Q] Bhasin, H, Marketing 91. July 29th 2016 Picture accessed from: http
://www.marketing91.com/primary-market-research/ [31,10,2016]
[Y] Reading craze, research design, December 29 th 2014 . Picture accessed from: http
://readingcraze.com/index.php/understanding-mixed-method-research-design/
[10,11,16]
[M] The world caf, 2016. Picture accessed from;
http://www.theworldcafe.com/key-concepts-resources/research/ [10,11,16]
[P] evidence based design, 2016. Picture accessed from http://
ebdjournal.com/blog/general-design/research-methods [10/11/16]

PICTURE BIBLIOGRAPHY
[G] Powell river, Picture accessed from: http://inclusionpr.ca/?page_id=1191 [10/11/16]
[s] unreliable sauce 2016 picture accessed from: http
://unreliable-sauce.podomatic.com / [10/11/16]
[T] (2016). Broadcasters audience research board, picture accessed from :
http://www.barb.co.uk / [10/11/16]
[K] 2011, Alien ant fans. picture accessed from : http://alienantfans.com/2011/03 /
[10/11/2016]
[W] You tube, August 5th 2016. picture accessed from: from https://
www.youtube.com/watch?v=CXKWSzl8y9M [10/11/16]
[F] BFI, 2016. Picture accessed from: http://
www.bfi.org.uk/education-research/film-industrystatistics-research/weekend-box-office-figures [10/11/16]

PICTURE BIBLIOGRAPHY
[A] Hancox, D, 2012, August 22. Our beebs. picture accessed from: https://
www.opendemocracy.net/ourbeeb/dan-hancox/editors-blog-we-want-to-hear-your-views-focus-group
s-feedback-and-bb
[10/11/16]
[E] Alternative Press , 2016. Alternative Press media pack. Picture accessed from: http://
www.altpress.com/bucket/apsite/2016AP_MediaKit.V5.pdf
[J] Lesley Spencer 2010 Picture accessed from: https://www.entrepreneur.com/article/217345
[10/11/16]
[C] Diversity chronicles 2008 Picture accessed from: https
://diversitychronicle.wordpress.com/movie-and-tv-reviews/ [10/11/16]
[L] Dreamstime 2008 Picture accessed from: https://
www.dreamstime.com/royalty-free-stock-photos-british-money-image20488728 [10/11/16]
[H] Caledonia Market research, 2015. Picture accessed from:
http://www.caledoniauk.com/what-we-offer-our-core-market-research-services/ [11,11,16]
[I] SDNSQUARE, 2016. Picture accessed from: http://www.sdnsquare.com/mediaproduction/
[11,11,2016]

WORK BIBLIOGRAPHY
BARB. (2016). Braudcasters audience research board. Retrieved October 20th,
2016, from BARB: http://www.barb.co.uk/
Berger, A. A. (1998). Media research techniques (Vol. 2). san Fransico: Sage
publications ltd.
BFI. (2016). BFI film industry statistics. Retrieved October 20th, 2016, from BFI:
http://www.bfi.org.uk/education-research/film-industry-statistics-research/weekend
-box-office-figures
BFI, F. f. (2016). Film forever . picture Retrieved October 23rd, 2016, from BFI:
http://www.bfi.org.uk/education-research/film-industry-statistics-research/weekend
-box-office-figures
Bitesize, B. (2014). BBC Bitesize. Retrieved October 20th, 2016, from BBC:
http://www.bbc.co.uk/schools/gcsebitesize/business/marketing/marketresearchrev
3.shtml
Comics, V. (2016, August 5th). You tube. picture Retrieved October 23rd, 2016,
from Suicide Squad movie review:
https://www.youtube.com/watch?v=CXKWSzl8y9M

WORK BIBLIOGRAPHY
fans, a. A. (2011). Alien ant fans. picture Retrieved October 23rd, 2016, from alien
ant fans: http://alienantfans.com/2011/03/
Hancox, D. (2012, Agust 22). Our beebs. picture Retrieved October 23rd, 2016, from
Open democracy: https://
www.opendemocracy.net/ourbeeb/dan-hancox/editors-blog-we-want-to-hear-your-view
s-focus-groups-feedback-and-bbc
Obringer, L. A. (2003, July 29th). how stuff works. Retrieved October 21st, 2016, from
Entertainment : http://entertainment.howstuffworks.com/top-401.html
press, a. (2016). Ap Media kit 2016. Retrieved October 23rd, 2016, from Alternative
press: http://www.altpress.com/2016_ap_media_kit
Wyse, S. E. (2011, September 16th). What is the Difference between Qualitative
Research and Quantitative Research? Retrieved October 21, 2016, from Snap Surveys:
http://www.snapsurveys.com/blog/what-is-the-difference-between-qualitative-research
-and-quantitative-research
/