Business Communication

Communication
Business
Today
Today
Chapter 16
Developing Presentations in a
Social Media Environment
Copyright 2016 Pearson Education Limited

Chapter 16 1

Learning Objectives
1. Describe the tasks involved in
analyzing the situation for a
presentation and organizing a
presentation.
2. Explain how to adapt to your
audience and develop an effective,
body, and close for a
presentation .
Copyright 2016 Pearson Education Limited

Chapter 16 2

Learning Objectives
3. Explain five steps for delivering a
successful presentation.
4. Explain the growing importance of
the backchannel in presentations
and list six steps for giving
effective presentations online.

Copyright 2016 Pearson Education Limited

Chapter 16 3

Planning a Presentation
Presentation
Planning
(LO 16.1) Describe the tasks involved
in analyzing the situation for a
presentation and organizing a
presentation.
Copyright 2016 Pearson Education Limited

Chapter 16 4

The Three-Step
Process
1 Plan
Analyze Situation
Gather Information
Choose Medium
and Channel
Get Organized

2 Write
Adapt to
the Audience

Compose the
Message

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3 Complete
Revise Message
Master Delivery
Prepare to Speak
Overcome Anxiety
Chapter 16 5

Analyzing the
Situation
Defining your purpose:
Inform
Persuade
Collaborate

Developing an audience profile:

Emotional state
Comfort level with your language
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Chapter 16 6

Assessing the
Environment
Classroom or Theater
Conference Table
Horseshoe or U Shape
Caf Style Seating
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Chapter 16 7

Select the Best

Combination of Media
and Channels

Controlle
d
Methods

Your
Choice of
Methods

Specific Software
Conference Room
Companys Online
Media
In-Person
Presentations
Webcasts or
Screencasts
Twitter and Web-Based

Copyright 2016 Pearson Education Limited

Chapter 16 8

Organizing the
Presentation
The Linear Presentation
Approach

Outlined like conventional messages

Presenter follows point-by-point flow

The Nonlinear Presentation

Approach
Doesnt flow in any particular
direction
Presenter moves within and
between topics

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Chapter 16 9

Selecting the Right

Software
Match the Tool to the Task
Focus on the Story, Not on
Software
Rethink Software Limitations
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Chapter 16 10

Defining Your Main

Idea
Subject
Subject
Purpose
Purpose

One-Sentence
One-Sentence
Summary of
of What
What
Summary
You Want
Want to
to Share
Share
You
with Your
Your Audience
Audience
with

Audience
Audience
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Chapter 16 11

Limiting Your Scope

Work Within
Time
Constraints

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Hold
Audiences
Attention

Chapter 16 12

Choosing Your
Approach
Shorter Presentations:
Direct approach for routine information
or good news
Indirect approach for bad news or
persuasion

Longer Presentations:
Direct approach to motivate or inform
Indirect approach to analyze,
persuade, or collaborate

Copyright 2016 Pearson Education Limited

Chapter 16 13

Preparing Your Outline

State the purpose and main idea.
Organize the points and sub-points.
Identify major points throughout.
Plan transitions between sections.
Prepare a bibliography or source
notes.
Choose a compelling title.

Copyright 2016 Pearson Education Limited

Chapter 16 14

Creating a Speaking
Outline
Condense Points
Simplify the
Planning Outline and Transitions
Add
Delivery Cues
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Arrange
Your Notes
Chapter 16 15

Summary of Discussion
In this section, we discussed the
following:
The Three-Step Process
Analyzing the Situation
Assessing the Environment
Select the Best Combination of Media
and Channels
Organizing the Presentation
(Continued on Next Slide)
Copyright 2016 Pearson Education Limited

Chapter 16 16

Summary of Discussion
Selecting the Right Software
Defining Your Main Idea
Limiting Your Scope
Choosing Your Approach
Preparing Your Outline
Creating a Speaking Outline

The next section will cover

Developing a Presentation.
Copyright 2016 Pearson Education Limited

Chapter 16 17

Developing a
a Presentation
Presentation
Developing
(LO 16.2) Explain how to adapt to your
audience and develop an effective
opening, body, and close for a
presentation.
Copyright 2016 Pearson Education Limited

Chapter 16 18

Adapting to Your
Audience
Small Groups

Large Audiences

Conversational Tone

Formal Tone

Conference Room

Stage or Platform

Invite Comments

Limit Interaction

Copyright 2016 Pearson Education Limited

Chapter 16 19

Developing the
Presentation
Distinct
Distinct Elements
Elements
Presentati
on
Introductio
n

Presentati
Presentati
on
on
Body
Body

Copyright 2016 Pearson Education Limited

Presentati
on Close
Chapter 16 20

Presentation
Introduction
Gettingthe
theAudiences
Audiences
Getting
Attention
Attention
EstablishingYour
YourCredibility
Credibility
Establishing
PreviewingYour
YourPresentation
Presentation
Previewing
Copyright 2016 Pearson Education Limited

Chapter 16 21

Presentation Body
PresentingYour
YourMain
MainPoints
Points
Presenting
ConnectingYour
YourIdeas
Ideas
Connecting
Holding
the
Audiences
Holding the Audiences
Attention
Attention
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Chapter 16 22

Presentation Close
RestatingYour
YourMain
MainPoints
Points
Restating
ProvidingaaClear
ClearWrap-Up
Wrap-Up
Providing
Ending
with
Clarity
and
Ending with Clarity and
Confidence
Confidence
Copyright 2016 Pearson Education Limited

Chapter 16 23

Summary of Discussion
In this section, we discussed the
following:
Adapting to Your Audience
Developing the Presentation:
Introduction, Body, and Close

The next section will cover

Delivering a Presentation.
Copyright 2016 Pearson Education Limited

Chapter 16 24

Delivering a
a Presentation
Presentation
Delivering
(LO 16.3) Discuss five steps for
delivering a successful presentation.

Copyright 2016 Pearson Education Limited

Chapter 16 25

Choosing Your
Presentation Method
Memorizing

Reading

Outline or Notes

Impromptu

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Chapter 16 26

Practicing Your
Delivery
Can you present without reading
slides?
Can you deliver if the equipment
crashes?
Do you know how to use the
equipment?
Is your timing on track?
Can you pronounce the words youll
use?

Copyright 2016 Pearson Education Limited

Chapter 16 27

Preparing to Speak
Plan Your Presentation in Advance
Check the Seating
Arrangements
Check Equipment and Supplies
Plan for Multicultural Audiences
Copyright 2016 Pearson Education Limited

Chapter 16 28

Overcoming Anxiety

Stop worrying about being perfect.

Know what youre talking about.
Practice, practice, practice.
Visualize your success.
Remember to breathe.
Be ready with your opening line.

Copyright 2016 Pearson Education Limited

Chapter 16 29

Overcoming Anxiety
Be comfortable.
Take a three-second break, if you
need it.
Focus on your message and
audience.
Connect with friendly audience
members.
Keep going to build your
confidence.

Copyright 2016 Pearson Education Limited

Chapter 16 30

Speaking with
Confidence
Controlled Beginning
Your Posture
Your Tone of Voice
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Chapter 16 31

Handling
Questions
Responsively
Establishing Ground Rules
Preparing to Answer
Questions
Noticing Nonverbal Signals
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Chapter 16 32

Handling
Questions
Responsively
Responding to Difficult
Questions
Controlling Your Presentation
Controlling Your Emotions
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Chapter 16 33

Summary of Discussion
In this section, we discussed the
following:
Choosing Your Presentation Method
Practicing Your Delivery
Preparing to Speak
Overcoming Anxiety
Speaking with Confidence
Handling Questions Responsively

The next section will cover

Incorporating Technology into Your

Copyright 2016 Pearson Education Limited

Chapter 16 34

Incorporating Technology
Technology
Incorporating
into Your
Your Presentation
Presentation
into
(LO 16.4) Explain the growing
importance of the backchannel in
presentations and list six steps for
giving effective presentations online.
Copyright 2016 Pearson Education Limited

Chapter 16 35

Embracing the
Backchannel
The Audience Creates This Line
of Communication
Challenges
Risk of Criticism
Loss of Control
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Opportunities

Audience
Support
Valuable
Feedback

Chapter 16 36

Working the
Backchannel
Add social media into the
presentation.
Monitor and ask for feedback.
Review comments to improve.
Tweet key points while youre
speaking.
Establish expectations with the
audience.
Copyright 2016 Pearson Education Limited

Chapter 16 37

Giving Online
Presentations
Advantages

Disadvantages

Cost Savings

Digital Divide

Convenience

Human Moments

Copyright 2016 Pearson Education Limited

Chapter 16 38

Online Presentation
Tips
Sending Preview Materials
Rehearsing with the Live
System
Keeping the Presentation
Simple
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Chapter 16 39

Online Presentation
Tips
Seeking Frequent Feedback
Considering Audience
Viewpoint
Helping Audience Get
Connected
Copyright 2016 Pearson Education Limited

Chapter 16 40

Summary of Discussion
In this section, we discussed the
following:
Embracing the Backchannel
Working the Backchannel
Giving Online Presentations
Online Presentation Tips

This concludes our discussion of

Chapter 16: Developing
Presentations in a Social Media
Environment.

Copyright 2016 Pearson Education Limited

Chapter 16 41

Business Communication
Communication
Business
Today
Today
Chapter 16
Developing Presentations in a
Social Media Environment
Copyright 2016 Pearson Education Limited

Chapter 16 42