Social

Entrepreneurship

Dr.Savitha Nair
Associate Professor & Academic Coordinator
RVS Institute of Management Studies and Research
Coimbatore
Dr. Savitha Nair

A Prelude
What is your idea about entrepreneurship?
Whom will you call as an entrepreneur? Any examples
to quote?
What do you think is the role of an entrepreneur in the
society?
Do you think an entrepreneur can bring about any social
progress?
Dr. Savitha Nair

Who are social entrepreneurs?

Social entrepreneurs are individuals with innovative
solutions to society's most pressing social problems.
They work to increase the social capital.
A social entrepreneur recognizes a social problem and
uses entrepreneurial principles to organize, create, and
manage a venture to forge social change

Dr. Savitha Nair

Social Entrepreneurs
When existing conditions in a society fall short of
our goals for a prosperous, harmonious, just,
healthy society, this creates a social problem as
well as an opportunity for progress
Social entrepreneurs create social progress by
Applying the entrepreneurial orientation
In order to move us closer to our social
goals in a sustainable way

Dr. Savitha Nair

Social Entrepreneurship is not

charity!!!!!
Lets have a look

Dr. Savitha Nair

Empowering the Bottom of the

Pyramid

Bunker Roy- The Barefoot College

Dr. Savitha Nair

Ela Bhatt- SEWA

Empowering Indian Farmers

through Cooperatives

Dr. Varghese Kurien

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Pioneering Micro Credit and

Micro Finance

Muhammad Yunus- The Grameen Bank

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Vision for all

Dr.G.venkataswamy- Aravind Eye hospital

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Hygiene solutions to grass root levels

Arunachalam Muruganantham- inventor of low-cost sanitary

pad making machine
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HOW HAVE THEY BUILT SUCH

GREAT VENTURES?
IS THERE SOMETHING COMMON
AMONG THEM?
LETS COMPARE A FEW GREAT
ENTREPRENEURS
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BACKGROUND?
MONEY?
LAKSHMI MITTAL

AGE
?
Dr. Savitha Nair

SUHAS
GOPINATH

VIJAY MALLYA

RAY KROC
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BACKGROUND?
EDUCATION
?
DHIRUBHAI AMBANI NARAYAN MURTHY

WORK EXPERIENCE?
BILL GATES
Dr. Savitha Nair

SUBRATO
BAGCHI

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HOW HAVE THEY BUILT SUCH

GREAT BUSINESS EMPIRES?

IS THERE A METHOD IN
THEIR MADNESS?
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THE ENTREPRENEURSHIP
PROCESS

(Capturing opportunity without owning

resources)

SPOTTING
OPPORTUN
IDENTIFYIN
ITY
G
RESOURCES

Dr. Savitha Nair

ACQUIRING
RESOURCE
S
MANAGIN
G
VENTURE

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Entrepreneurship:
A Perspective
Entrepreneurship is more than a
mere creation of VENTURE. Its a
Mindset
Seeking opportunities, taking
risks beyond security, and
having the tenacity to push an
idea through reality are typical
characteristics of entrepreneurs

Dr. Savitha Nair

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Lets understand
Entrepreneurship is an activity or behavior as opposed to
a person or an ideology
Entrepreneurship The pursuit of opportunity
regardless of the resources you currently control
Social entrepreneurship The pursuit of an
opportunity to create pattern-breaking social change
regardless of the resources you currently control
Whether non-profit, for-profit, or public sector
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The end objective of all social

enterprises

BEST
BEST: The most effective option
ECONOMICAL: At the lowest cost
SOLIDARITY: For all those who need it
TODAY: As urgently as possible

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Dr. Savitha Nair

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Need for any enterprise

Creation of
Business Model

Business Plan

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What is a Business Model?

A firms business model is its plan or diagram for

how it competes,
uses its resources,
structures its relationships,
interfaces with customers, and
creates value to sustain itself

on the basis of the profits it generates.

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Dr. Savitha Nair

Why business model?

The business model bridges idea and action.
It answers the question of why a venture will
be viable and valuable.
The term business model is used to include all the
activities that define how a firm competes in the
marketplace.
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Dr. Savitha Nair

Business Model Formation

Business models address a series of questions:

What is the value proposition?

What are the target markets?
Who are the critical members of the team?
Where does competitive advantage exist?
Why is there a competitive advantage?
When will development, launch and cash flow
breakeven occur?

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Dr. Savitha Nair

Business Model Canvas

Key
partners

Key
activities

Value
proposition

Customer
relationships

Customer
segments

Text

Key resources

Channels

Text

Cost structure

Revenue streams

Text

Text
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Dr. Savitha Nair

Text

Business Model Canvas

Key Partners
Who are your
key Partners?
Who are our key
Suppliers?
Which Key
Resources are
we acquiring
from partners?
Which key
activities do
partners
perform?

Key Activities
What Key Activities
do our Value
Propositions require?
Our Distribution
0
Channels?0
Customer
relationships?
Revenue Streams?

Key Resources
What Key
Resources do our
Value Propositions
require?
Our Distribution
Channels?
Customer
Relationships?

Cost Structure
What are the most important costs inherent in our
business model?
Which Key Resources are the most expensive?
Which Key Activities are most expensive?

Value
Proposition
What value do we
deliver to the
customer?
Which one of our
customers
problems are we
helping to solve?
What bundles of
products &
services are we
offering to each
customer
segment?
Which customer
needs are we
satisfying?

Dr. Savitha Nair

Customer
Relationships
What type of relationship
does each of our
Customer Segments
expect us to establish
00with them?
and maintain
Which ones have we
established?
How are they integrated
into the rest of the
business model?

Channels
Through which
channels do our
customer segments
want to be
reached?
How are we
reaching them
now?
How are our
channels
Revenue integrated?
For what value are our customers
really to pay?
For what do they currently
25 pay?

Customer
Segments
For whom are
we creating
value?
Who are our
most important
customers?

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Business Planning
"In preparing for battle I have always found that
plans are useless, but planning is
indispensable."
-Dwight Eisenhower

Those who fail to plan, plan to fail.

-George Hewell

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Dr. Savitha Nair

The Components of Successful Entrepreneurial Ventures

Opportunity

The
Entrepre
neur
Organi
zation

Business Plan

Resou
rces

Strategy
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Your Business Plan Will...

Discuss a particular market opportunity.
Examine the markets that you will compete in, and
explain who your customers will be.
Describe the products or services that your company will
provide.
Your competition, and how you will defend against it.
The operation that you will put in place in your company.
The management team that will implement the plan.
The size and profitability of your company.

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Dr. Savitha Nair

The (very) Basics of a Business Plan

Executive Summary
Company Overview
The Product/Service Offering
Market Environment
Marketing and Sales Strategy
Operations
Financial Plan
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Executive Summary
The written version of the 60 second
pitch.

NOT an introduction, but a short version of

the whole plan.

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Company Overview
Explanation of history, structure, and
organization of your company.
Strategic direction
Mission statement.
Goals and objectives.
Values and vision.

People
Relevant skills and expertise of management team.
Directors.
Relationships with experts in the field.
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Market Environment
All factors of the market that are outside
your direct control:
Market structure
Market trends
Competition
Opportunities/Threats

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Marketing and Sales Strategy

Products or services offered.

Follow-on products.
Intellectual property or other defendable positions.
Market research.
Marketing plan.

Brand strategy.
Distribution strategy.
Product strategy.
Pricing strategy.
Promotion.

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Operations

Practical details required to meet the plan.

Facilities.
Manufacturing or out-sourcing.
Personnel.
Varies widely depending on type of
business.

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Financial Plan
Three key reports, in a five-year plan:
Income statement.
Balance sheet.
Statement of cash flows.

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Dr. Savitha Nair

Thank you

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Dr. Savitha Nair