ADVERTISING BUDGETING
TECHNIQUES/APPROACHES
AFFORDABLE
ARBITRARY
PERCENTAGE OF SALES
PERCENTAGE OF PROFIT
COMPETITIVE PARITY
UNIT OF SALE METHOD
HISTORICAL METHOD
REFERENCES
YOURARTICLELIBRARY.COM
AFFORDABLE
ALL OTHER EXPENSES ARE TAKEN CARE OF FIRST
MONEY LEFT IS USED FOR ADVERTISING
ADVERTISEMENT IS CONSIDERED AS AN EXPENDITURE
NO EXPECTATIONS
TACTICAL AND NOT STRATEGIC IN NATURE
ARBITRARY ALLOCATION
COMPLETELY DEPENDENT ON THE MANAGEMENTS DISCRETION
DECISION DEPENDS ON PSYCHOLOGICAL AND EMOTIONAL BUILD UP
NO OBJECTIVES HAVE BEEN BUDGETED FOR
NO LOGICAL DECISION MAKING
HISTORICAL METHOD
HIGHLY DEPENDENT ON PREVIOUS YEARS ADVERTISING BUDGET
ADOPTED WHEN THERE IS SLOW GROWTH IN THE MARKET
PREVIOUS YEARS BUDGET MULTIPLIED BY A FACTOR TO COVER MEDIA COST
INCREASE
THANK YOU
BY
PADMAVATHI.V.S.
142
PREM KUMAR.T.
143
RAM KUMAR.P
SWITHIN ZADOK R
DINESH KUMARAN.R
144
145
147
PAVITHRA.G
148
VIGNESH.R.
150