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& Company Performance

STRATEGIC MANAGEMENT
( MBC712 )
Present By:
Shahrul Affendy Bin Abd Aziz

BGA 130032

The Importance Of Strategic


Planning
Help define the organizations
identity
Help organization prepare for the
future
Enhance ability to adapt to
environmental change
Provide focus and allow for better
allocation of resources

The Importance Of Strategic


Planning
Produce an organizational culture of
cooperation
Allow for the consideration of new
options and opportunities
Provide employees with information
to direct daily activities

Overview
Environmental Analysis
Mission
Vision
Goals
Strategies

Environmental Analysis
Identifies external and internal trends
To understand broad industry issues
To make decisions using big picture
context

External trends
Opportunities:
environmental characteristics that can help the organization succeed
Threats:
environmental characteristics that can prevent the organization from
being successful

Factors to
Consider

Economic
Political/Legal
Social
Technological

Competitors
Customers
Suppliers

Internal trends
Strengths:
internal characteristics that the organization can use for its
advantage
Weaknesses:
internal characteristics that can hinder the success of the
organization
Factors to Consider
Organizational structure
Organizational culture
Politics
Processes
Size

Alignment of Strategic Plan with


Performance
Organizations Strategic Plan
Mission, Vision, Goals, Strategies

Units Strategic Plan


Mission, Vision, Goals, Strategies

Critical to involve all employees

Individual and Team Performance


Results, Behaviors, Developmental Plan

Critical to involve all levels


of management

Job Description
Tasks, KSAs

Building Support

Lamborghini Strategy
Objective of producing a refinedgrand touring carto compete
with offerings from established marques such asFerrari.
The company's first models were released in the mid-1960s and
were noted for their refinement, power and comfort.
New products and model lines were introduced to the brand's
portfolio and brought to the market and saw an increased
productivity for the brand Lamborghini.
Classic engineering and precision manufacturing.

Systems
What are the main systems that run the organization?
Consider financial and HR systems as well as communications and
document storage.
Where are the controls and how are they monitored and
evaluated?
What internal rules and processes does the team use to keep on
track?

Shared Values
The company has very strong value
Knowledge sharing and innovation
The complexity of the Lamborghini product, the challenges of the
competition and the competitiveness
Together with the need to take into consideration the interests of
all legitimate stakeholders in company activities, strengthen the
importance of clearly defining the values and responsibilities
Lamborghini recognises, accepts, shares and undertakes,
contributing to build a way of doing business which is better for all,
collaborators, directors and stakeholder

Style
The management supports it employees very much
They have a knowledge management system where best talents
are identified and encouraged
The company commits to offer equal working and promotion
opportunity to all staff
The manager of every organisational unit must guarantee that for
all work relationship aspects which, employment, training, income,
promotions, transfers and termination of the same relationship, staff
are treated in a manner adequate with their capacity to satisfy the
requisites of the task, avoiding every form of discrimination and, in
particular, discrimination for race, sex, age, nationality and personal
beliefs.

Staff
The company acknowledges that the motivation and
professionalism of its staff are essential factors in preserving
competitiveness
Company value and client satisfaction. The following principles
confirm the importance of respecting the individual.
All members of staff must keep the work environment dignified,
where everyones dignity is respected.
In particular, all Company staff members:
> Must not work under the effect of alcohol or drugs;
> Must avoid behaviour that might create an intimidating or
offensive climate towards colleagues or subject them in order to
exclude them or discredit them within the work environment.

Skills
The employees represent high degree of skills talent and
knowledge
High precision is needed
The organisation source different skills from different part of the
world being designer, engineer
The employees are regularly trained and motivated

Thank
You